Experience

Cline Tool

• United States
• Machinery Manufacturing
• 1 - 100 Employee

• • 2017 - Present

• • Jan 2013 - Dec 2017



Newton Manufacturing Company

• United States
• Advertising Services
• 1 - 100 Employee

• Corporate Programs Department

  • Mar 2011 - Jan 2013

  Responsible for implementation of online corporate programs, including product sourcing, selection and pricing. Responsible for interaction with clients and sales representatives to promote marketing of websites and coordination of activities with promotional product vendors. Assist with potential client Requests for Information, Request for Proposals and introductory client presentations. Responsible for implementation of online corporate programs, including product sourcing, selection and pricing. Responsible for interaction with clients and sales representatives to promote marketing of websites and coordination of activities with promotional product vendors. Assist with potential client Requests for Information, Request for Proposals and introductory client presentations.



Art A La Carte, Ltd.

• Manager of Marketing, Art A La Carte, Ltd.

  • Jul 2007 - Feb 2011

  Responsible for managing marketing activities for all types of local and national business-to-business and business-to-consumer clients and nonprofit agencies. Activities included developing marketing strategies and communication plans, handling development of marketing collateral from concept to production, national quarterly promotions, corporate training programs, re-branding initiatives and purchasing media (print and broadcast). Responsible for managing marketing activities for all types of local and national business-to-business and business-to-consumer clients and nonprofit agencies. Activities included developing marketing strategies and communication plans, handling development of marketing collateral from concept to production, national quarterly promotions, corporate training programs, re-branding initiatives and purchasing media (print and broadcast).



MAYTAG CORPORATION

• Nat'l Sales & Marketing Manager - Hoover

  • Jul 2006 - Jul 2007

  Planned, directed and coordinated Hoover Sales and Service Center activity related products, pricing and promotions for 75 stores in 60 markets, including retail, commercial and wholesale sales. Accountable for annual budget of $2 million. Planned, directed and coordinated Hoover Sales and Service Center activity related products, pricing and promotions for 75 stores in 60 markets, including retail, commercial and wholesale sales. Accountable for annual budget of $2 million.



Whirlpool Corporation

• United States
• Manufacturing
• 700 & Above Employee

• • 2004 - Jul 2006

  Managed six-member team responsible for executing all marketing communications projects for Maytag, Jenn-Air, Amana and Hoover brands. Led the creation, production and distribution of all point-of-purchase displays, literature, sales training materials, packaging, photography, digital asset and electronic product information and internet marketing initiatives. Revamped and led the Market Introduction Process (MIP) for new product launches. Key contact for coordinating timing of product launch activities. Met biweekly with Lowes, The Home Depot, Menards and Sears teams to integrate sales and marketing launch activities. Accountable for annual budget of $4.5 to $5 million. Show less

• • 2002 - 2004

  Developed 12-month rolling calendar of brand-appropriate national promotions and led development of related support material for Maytag, Jenn-Air and Amana brands. Responsible for leading creation of all sales aids, newspaper ads, posters and displays. Worked directly with sales division to develop customer-specific advertisements for national accounts.

• • 1999 - 2002

  Provided brand direction and leadership to new product development and communication teams, internet marketing and Consumer Science. Worked with R&D and Industrial Design teams to establish product styling, performance and substantiate superiority claims. Directed the creation and production of all point-of-purchase displays, literature, consumer videos, product footage for television commercials and branded advertising specialty items. Involved in managing laundry public relations efforts and six-city concert grass roots effort. Accountable for $1 million + budget and inventory. Show less

• • 1992 - 2000

  Defined and developed product positioning, messaging/claims and marketing collateral based on consumer insights. Responsible for design, production, procurement and distribution of all merchandising collateral, newspaper ads and branded advertising specialty items. Actively involved in all aspects of advertising and research, including focus groups and ethnography.