Experience

Sierra Designs

• United States
• Consumer Goods
• 1 - 100 Employee

• Marketing Manager

  • Mar 2022 - Present



PlayPower, Inc.

• United States
• Recreational Facilities
• 200 - 300 Employee

• Marketing Manager

  • Mar 2021 - Mar 2022

  Developed and executed marketing campaigns for an indoor playground company. Worked to broaden brand positioning and help open new market segments. Managed team and agency partners to implement day-to-day marketing activities across multiple channels and segments. • Spearheaded website redesign and reorganization. Wrote copy for 15 key landing pages. Increased traffic 87%. Decreased bounce rate 39%. Increased average session duration 14%. Increased total number of leads by 177%. Leads with a budget of $30k- $74k increased 16% and leads with a budget of $75k increased 12%. CPL decreased 13%. • Drove cross-department marketing efforts to spearhead sales initiatives. • Automated 10 industry specific email marketing campaigns in Klayvio. • Oversaw strategy and execution of 6 tradeshows.



Kokopelli Packraft

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Marketing Director

  • Jan 2018 - Sep 2020

  • Oversaw marketing team dedicated to D2C. Consumer sales increased 137% in 2020 and 26% in 2019. • Designed and implemented a comprehensive marketing strategy. Streamlined internal marketing processes. • Created all email marketing campaigns, including on-boarding campaigns and abandoned cart email series. The abandon cart email series brought in $20,000 in first four months. Increased email list from 3,000 to 46,000. • Partnered with 5 outdoor brands to create the digital magazine Wild Traverse and corresponding multi-brand promotion plan. Combined estimated reach across all brand’s email and social media of 1.3 million.



Positive Impact Media

• United States
• Entertainment Providers

• Marketing Strategist & Fractional Marketing Director

  • Aug 2015 - 2020

  • Worked with marketing agencies, small businesses, startups, and nonprofits. Projects included creating comprehensive marketing strategies, branding strategies, messaging and content creation.• Utilized existing data and current customer base to design and optimize marketing plans.• Executed monthly PR strategy and outreach for a portable espresso maker. Product placements included WIRED, Trend Hunter, Gear Junkie, and Mashable.• Co-developed curriculum and online course for nonprofits to create earned income solutions, deepen impact, and ultimately move toward a more sustainable business model.

• Podcaster

  • 2015 - 2016

  • Audio storytelling capturing the dynamic adventures and astounding work ethic of social entrepreneurs around the globe.• Interviewed individuals from small startups to large world recognized companies. Guests included individuals from Keteka, The World Wildlife Fund, Christy Wright, Saving Mothers and more.• Hosted a Virtual Summit interviewing social entrepreneurs starting their careers through a term of service.



Raindrop

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Strategist & Content Writer

  • 2014 - 2017

  • Created and executed content marketing strategies for a variety of businesses, including hotels, a travel blog, a franchise lawyer, nonprofits and more. • Utilized Google Analytics data to plan out traffic driving content calendars focused on long-term keywords. • Created and executed content marketing strategies for a variety of businesses, including hotels, a travel blog, a franchise lawyer, nonprofits and more. • Utilized Google Analytics data to plan out traffic driving content calendars focused on long-term keywords.



Discover Pacific Beach

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Program Manager (Event Planner | Marketing Manager)

  • Aug 2012 - Apr 2014

  • Strategized with team to create and implement 15 special events promoting business growth in the Business Improvement District while raising over $60,000 to reinvest into community programs. • Escalated brand recognition and customer loyalty through developing promotional materials, excellent customer service and strengthened communication. • Increased social media engagement and online presence through developing a comprehensive marketing strategy. Facebook likes have doubled, Twitter follows are up to 35%, and Business Newsletter opens up 25%. • Reduced special event overhead by 30% by tracking revenue sources, eliminating excess, developing detailed budgets, projecting income, surveying participants and analyzing ROI. • Hired and mentored 6 interns to strengthen their skills and meet educational objectives. • Increased community involvement in Restorative Justice Program through developing awareness, creating an incentive program and ensuring volunteers felt valued.



Montana State University-Bozeman

• United States
• Higher Education
• 700 & Above Employee

• Team Leader, Montana Campus Compact (Event Planner | Marketing Manager)

  • Aug 2011 - Oct 2012

  • Coordinated and oversaw projects, progress and team building programs for 6 part-time members with focus on personal and professional development of each associate. • Increased volunteer turnout by 70%, hours served by 54% and community partners by 42%.• Recruited and trained 8 leaders to run volunteer projects allowing for continued growth of program. • Coordinated and publicized annual citywide food drive that collected 77,386 pounds of food, a 184% growth from prior year. • Developed thorough and detailed transition binders to facilitate continued program growth. Over 100,000 pounds of food collected in 2013. Continued growth attributed to these protocols.

• Senior Associate (Event Planner)

  • Sep 2008 - Aug 2011

  • Promoted from Student Associate in 2010. • Managed a team of 12 to create and implement over 15 new leadership events catering to audiences of up to 4,000. Events featured such speakers as Tom Brokaw, Maya Angelou and Stephen Covey.• Recruited and mentored 3 new team members. Two moved up to Leadership Positions. • Designed 15 event posters and marketing materials to attract students and community members to events. • Appointed to organize and reformat student planner that was distributed to over 3,000 students. • Revamped operations plans to ensure events flowed smoothly and personnel were in positions to improve customer service and quickly and effectively mitigate problems.