Razan Izazi

Senior SEO Content Specialist at Qoala
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Contact Information
us****@****om
(386) 825-5501
Location
Jakarta, Jakarta, Indonesia, ID
Languages
  • Indonesian Native or bilingual proficiency
  • English Limited working proficiency

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Experience

    • Indonesia
    • Insurance
    • 200 - 300 Employee
    • Senior SEO Content Specialist
      • Mar 2022 - Present

    • SEO Content Specialist
      • Mar 2021 - Feb 2022

    • Indonesia
    • Higher Education
    • 100 - 200 Employee
    • Expert at Vokraf
      • Aug 2022 - Present

  • Wiraswasta
    • Indonesia
    • Freelance SEO Content Consultant
      • Aug 2020 - Present

      I help company and startup targeting right keyword and creating best content to increase their visibility and rank on search engine, organic traffic, and brand awarness. My SEO content consultation services including: - SEO content masterplan for new website - SEO content audit for existing website - Keyword and competitor research - Potential content or topic analysis - Creating SEO content editorial plan - Writing SEO friendly article - Suggesting current articles that need to be updated/revised through research and analysis Past and current clients include: - Retail cosmetics and skincare brand - FMCG brand Show less

    • Indonesia
    • Transportation, Logistics, Supply Chain and Storage
    • 500 - 600 Employee
    • SEO Content Specialist
      • Nov 2019 - Mar 2021

      Responsible for managing Sayurbox main site and blog. No exception in: - Planned, executed, and evaluated multiple SEO strategies including on-page and off-page optimization - Created content editorial plan for blog - Conducting keyword research for optimizing both Sayurbox Blog and E-Commerce - Conducting competitor analysis - Conducting inbound and outbound link building - Created potential SEO friendly articles to drive organic traffic - Analysed Sayurbox blog performance using Google Analytics and Search Console - Managing and editing content produced by three freelance writer ---- - Achieved at least 1300% organic traffic growth for managed Sayurbox blog in 6 months. (Dec 2019 - May 2020). - Succeed to increase blog organic traffic channel from only 27,7% to 67,7% in 6 months (Dec 2019 - May 2020). Made it the largest channel of the blog among other channels including paid search, direct channel, social, affiliate, etc. - Succeed to make 117 keywords appear in Google Featured Snippet by the 6 months optimization. Show less

    • Indonesia
    • Information Technology & Services
    • 700 & Above Employee
    • Senior Content Writer
      • Sep 2018 - Oct 2019

      - Writing and editing SEO friendly articles.- Maintaining and optimizing article.- Editing content produced by freelancer.- Styling and directing editorial photoshoot.- Searching and directing influencers (blogger and vlogger) collaboration.- Collaborate with models, photographers, videographers to create innovative content.

    • Content Writer
      • Dec 2017 - Sep 2018

      - Writing and editing SEO friendly articles. - Maintaining and optimizing article.- Styling and directing editorial photoshoot. - Searching and directing influencers (blogger and vlogger) collaboration.

    • Indonesia
    • Book and Periodical Publishing
    • 300 - 400 Employee
    • Journalist
      • Jun 2016 - Nov 2017

      - Creates monthly feature articles. - Planning and directing editorial photoshoot. - Work closely with related division to prepare best concept for event, campaign, and advertorial projects. - Planning and directing advertorial photoshoot and video shoot. - Major clients collaboration include Shilla Duty Free Changi - Singapore, The Westin Hotel - Bali, TRESemmé, Make Over, Wardah, Laneige, TheBalm, VOV, Absolute New York, etc. - Creates monthly feature articles. - Planning and directing editorial photoshoot. - Work closely with related division to prepare best concept for event, campaign, and advertorial projects. - Planning and directing advertorial photoshoot and video shoot. - Major clients collaboration include Shilla Duty Free Changi - Singapore, The Westin Hotel - Bali, TRESemmé, Make Over, Wardah, Laneige, TheBalm, VOV, Absolute New York, etc.

    • Information Technology & Services
    • 1 - 100 Employee
    • Managing Editor
      • Dec 2015 - May 2016

    • Indonesia
    • Media Production
    • 1 - 100 Employee
    • Freelance Writer
      • Jul 2015 - Sep 2015

      Responsible to write and upload 5 article about fashion and celebrity per a day. Responsible to write and upload 5 article about fashion and celebrity per a day.

    • Indonesia
    • Media Production
    • 300 - 400 Employee
    • Reporting Intern
      • Apr 2015 - Jun 2015

      Learning to write a news script and live report for televison news program “Jurnal Siang”. Learning to write a news script and live report for televison news program “Jurnal Siang”.

    • Online Audio and Video Media
    • 1 - 100 Employee
    • Reporting Intern
      • Jan 2015 - Mar 2015

      I placed on the national division. I responsible to write 2 - 5 straight news about politic, law, and current national issue per a day. Also write 1 feature news in a week. I placed on the national division. I responsible to write 2 - 5 straight news about politic, law, and current national issue per a day. Also write 1 feature news in a week.

    • Indonesia
    • Media Production
    • 300 - 400 Employee
    • Freelance Writer for KaWankuMagz.com
      • Sep 2014 - Nov 2014

      Responsible to write and upload 5 article about fashion, celebrity, and teenager life tips per a day. Responsible to write and upload 5 article about fashion, celebrity, and teenager life tips per a day.

    • Retail Apparel and Fashion
    • Fashion Contributor
      • Nov 2013 - Nov 2014

      Contribute to write fashion article for the webzine. Contribute to write fashion article for the webzine.

    • Indonesia
    • Media Production
    • 1 - 100 Employee
    • Fashion Writer Intern
      • Jun 2014 - Aug 2014

      Learning to write 3 - 5 article about fashion and celebrity per a day. Also reporting fashion event and helping fashion photoshoot for the website. Learning to write 3 - 5 article about fashion and celebrity per a day. Also reporting fashion event and helping fashion photoshoot for the website.

  • Bandung Citizen Magazine
    • Bandung dan Sekitarnya, Jawa Barat, Indonesia
    • Reporter
      • Jan 2013 - Jun 2013

      Reporting and writing feature news. Reporting and writing feature news.

    • Social Media Marketing Intern
      • Jun 2012 - Aug 2012

      Managing Press Releases and Social Media, Creating Contents for Twitter and Facebook. Managing Press Releases and Social Media, Creating Contents for Twitter and Facebook.

    • School Representative
      • May 2010 - Apr 2011

    • Indonesia
    • Book and Periodical Publishing
    • 300 - 400 Employee
    • Junior Fashion Stylist Intern Majalah GADIS
      • Jun 2009 - Jul 2009

Education

  • Universitas Padjadjaran (Unpad)
    Bachelor of Communication Science, Journalism Studies
    2011 - 2015

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