Experience

The Marketing Centre

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Marketing Director

  • Dec 2022 - Present

  As a portfolio marketing director with The Marketing Centre, I work with businesses across a range of industries to tangibly improve commercial results. Whether a business is looking to develop their first marketing plan, to expand their teams or even secure a profitable exit, I work in-house and on a part-time basis, providing affordable, accountable senior marketing expertise to impact growth. If you’d like to know about The Marketing Centre or how I can help you, please get in touch for a no-obligation conversation - helen.bradshaw@themarketingcentre.com. Key experience: Strategic marketing planning, brand definition and development, lead generation and management, website optimisation, advertising, creative production, media strategy and planning, content creation, e-commerce, marketing services for retailer networks, marketing training for non-marketers, coaching and developing teams. The Marketing Centre: http://www.themarketingcentre.com What our clients say: https://www.themarketingcentre.com/case-studies Why us? https://www.themarketingcentre.com/why-us



St Giles Hospice

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Bereavement Group Facilitator (voluntary)

  • Nov 2022 - Present

  Weekly facilitation of a support group providing practical and emotional support to bereaved members of the local community. Weekly facilitation of a support group providing practical and emotional support to bereaved members of the local community.



Dignity Plc

• United Kingdom
• Retail
• 100 - 200 Employee

• Chief Marketing Officer

  • Jul 2021 - Feb 2022

• Head of Marketing and Brand

  • Nov 2019 - Jul 2021



Groupe PSA

• France
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Head of E-commerce, Digital and Customer Journey Strategy

  • Aug 2018 - Sep 2019

• Head of Customer Experience

  • Apr 2016 - Jul 2018

  Part-time role Management of business programmes, for Peugeot, Citroën and DS brands, designed to: improve the quality of customer experience; re-engineer business processes for improved service delivery to our retailers and to develop a greater customer focus within the business. Includes training, field staff development, reward and recognition and internal PR programmes.



Citroën

• France
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Marketing Director

  • Jun 2014 - May 2016

  Responsible for brand development, marketing strategy and lead generation for Citroen UK. Management of team of 20 staff, multi-million pound media budget and portfolio of retained agencies.

• Head of Advertising

  • Aug 2012 - Jun 2014

  Management of creative production, media buying and partnership development (Arsenal and Benefit) for the Citroën brand and DS brands.



Peugeot

• Motor Vehicle Manufacturing
• 700 & Above Employee

• Head of Media, Research and Integration

  • Aug 2008 - Jun 2011

  Management of media and research departments and the integration of research and behavioural insights into strategic planning.

• Media Manager

  • Jun 2006 - Jul 2008

  Management of media strategy, planning, buying and optimisation across all national, regional and dealer media schedules. Implementation of broadcast sponsorship deals for the ITV Rugby World Cup and Channel 5 films.

• Retailer Marketing Manager

  • Jan 2004 - May 2006



Motaquip Limited

• United Kingdom
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Product Manager

  • Jun 2002 - Dec 2003



Intelfax Ltd

• Yorkshire TV

• Television Subtitler

  • Jul 2000 - Jun 2001

  Live and pre-recorded subtitling work for Channel 4 and ITV Live and pre-recorded subtitling work for Channel 4 and ITV



Lycée Victor Hugo

• Caen, Normandy, France

• Assistante de langue

  • Sep 1998 - Aug 1999