Experience

Favored.live

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Associate Producer

  • Oct 2023 - Present



Balsaci

• Founder, Sr. Brand Strategist & Creative Producer

  • Jan 2023 - Present

• Photographer & Videographer

  • Jun 2022 - Present



Self-Employed

• Greater Los Angeles Area

• Host & Media Spokesperson

  • Jan 2014 - Present

  Spokesperson and on-air personality representing brands, selling product and conducting media interviews. 2021-2023 Prize Picks National Airing - Host & Spokesmodel 2022 CBS LA - National Tequila Day x Greco Entertainment Group - Media Spokesperson & Mixologist 2020 Bad Ass Babes of Entertainment - Podcast Host 2020 VW - Commercial Actor 2018 Live.Me Presents "The Scoop" - Talk Show Host 2017 - Slim Jim - Commercial Actor 2013 Global Dance Music Presents NYE Decadence - Media Host Resume: https://resumes.actorsaccess.com/ABELLABALA Reels: https://www.abellabala.com/filmtv Additional Credits: https://www.imdb.com/name/nm7176643/ Show less



Balsaci Studios

• Greater Los Angeles Area

• Key Makeup Artist & Fashion Stylist

  • May 2008 - Present

  • Coordinating with production teams to create and execute beauty & wardrobe looks for film, e-commerce, editorial, print/advertising, and commercial projects, as well as bridal, red carpet, and special events. • Working with public figures to develop a compelling narrative and design a look that aligns with business goals & strategy. •Misc. Operations: Invoicing and accounts receivable; B2B sales; Marketing partnerships and strategy. • Coordinating with production teams to create and execute beauty & wardrobe looks for film, e-commerce, editorial, print/advertising, and commercial projects, as well as bridal, red carpet, and special events. • Working with public figures to develop a compelling narrative and design a look that aligns with business goals & strategy. •Misc. Operations: Invoicing and accounts receivable; B2B sales; Marketing partnerships and strategy.



BAKEUP Beauty

• Retail Health and Personal Care Products
• 1 - 100 Employee

• Creative Producer & Brand Strategist

  • May 2023 - Oct 2023

  •Lifted social presence by 30%. •Increased average monthly sales for the year by 42%. •Consulted on & executed creative production, creative direction, design and brand development. •Pulled data analytics for all creative assets, as well as interpreting and writing insights to implement into advertising & branded content strategies. •Worked cross-functionally with outside vendors, ensuring approved deliverables for all launches and campaigns. •Wrote brand story around each launch and developed founder story. •Built and launched social media live-sell strategy. •1 of 7 ground-floor team members reporting directly to CEO and founders. •Worked with founders to translate ideas into media plan, content strategy, strategic ads and creative assets along with results-driven product copy that converts. Show less



Greco Entertainment Group

• United States
• Hospitality

• Director Of Marketing & Partnerships; Social Media Producer

  • Mar 2022 - May 2023

  • Managed and executed high-impact projects to drive business growth and achieve organizational goals. • Developed and executed strategic plans for new restaurant openings, menu development, and marketing initiatives. • Collaborated with cross-functional teams, including operations, marketing, and finance, to ensure project success. • Conducted research and analysis to identify opportunities for growth and implement solutions to drive business performance. • Provided leadership and guidance to project teams, ensuring a positive and productive work environment. Show less



MovieWeb

• Canada
• Technology, Information and Internet
• 1 - 100 Employee

• Contributing Writer

  • Nov 2022 - Apr 2023

  • Pitching and producing engaging and well-researched content for online publication. • Monitoring and analyzing performance of key performance indicators (KPIs) to increase visibility. • Using search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results. • Organizing writing schedule to complete drafts of content or finished projects within deadlines. • Utilizing industry best practices and familiarity with the organization's mission to inspire ideas and content. • Following editorial calendar, collaborating with editor and other members of the content production team to ensure timely delivery of materials. Show less



Trophy Room

• Events Services

• Operations, Social Media Producer & Partnerships Manager

  • Apr 2021 - Mar 2022

  • Identified project goals and developed business plan and best practices to reflect and align with desired results. • Implemented systems, in-house operation protocol, and third-party tools to manage and grow business from top to bottom including but not limited to website and marketing materials, financial management, legal implications & building code. • Launched sales campaign and managed sales pipeline to create buzz, tour interested parties, and generate revenue. • Launched and implemented marketing campaign, created content, and created brand voice that reflects project aesthetic and hits business targets, ultimately generating revenue and growing a portfolio of clients. • Managing day-to-day operations including but not limited to staffing, managing inventory, inbound calls and inquiries, booking vendors, ordering liquor and supplies, and working with property managers and maintenance staff to maintain the venue. • Ideating, producing and managing events to generate buzz, connect with the community, and generate revenue for the venue. Show less



RSA Entertainment

• United States
• Entertainment
• 1 - 100 Employee

• Influencer Manager & Business Development Consultant

  • Dec 2020 - May 2021

  • Consulted RSA to develop cohesive brand-voice and implemented marketing strategy with best practices to ensure consistent presence throughout all materials and social media outlets. • Lifted social presence and visibility by 60%. • Created sustainable work-flow via operations management and hiring. • Helped found the Influencer Department for firm. • Managed and recruited influencers. • Pitched and negotiated early brand deals. • Consulted RSA to develop cohesive brand-voice and implemented marketing strategy with best practices to ensure consistent presence throughout all materials and social media outlets. • Lifted social presence and visibility by 60%. • Created sustainable work-flow via operations management and hiring. • Helped found the Influencer Department for firm. • Managed and recruited influencers. • Pitched and negotiated early brand deals.



Colab Marketing Group

• Staffing and Recruiting
• 1 - 100 Employee

• Operations & Brand Strategist

  • Jan 2013 - Jan 2021

  • Partnered with brands and vendors to conceptualize and coordinate creative brand activations, ad campaigns, social media and blog content, and social media strategy. • Managed and serviced accounts to grow book of business and double sales from 2013 to 2015.• Activated brand promotion events at various on and off premise locations, and managed promotional team. Created and maintained budgets, raised money, and produced brand-sponsored events with 50-1000 attendees.

• Brand Ambassador

  • 2013 - 2015



Fairmont Hotels & Resorts

• United Arab Emirates
• Hospitality
• 700 & Above Employee

• Mixologist at The Bungalow Santa Monica

  • Sep 2015 - Oct 2019



The Majestic Downtown

• United States
• Hospitality
• 1 - 100 Employee

• Venue Manager

  • Jul 2018 - Dec 2018

  • Managed Whiskey Live tasting/vendor event - 400 people. • Managed Annual Halsey Halloween Party - 1000 people. • Managed tradeshow/vendor installation for Sephora House of Beauty - 1200 people. • Managed LA Fashion Weekend - 800 people. • Managed various weddings and large private events - 200-600 people. • Managed Whiskey Live tasting/vendor event - 400 people. • Managed Annual Halsey Halloween Party - 1000 people. • Managed tradeshow/vendor installation for Sephora House of Beauty - 1200 people. • Managed LA Fashion Weekend - 800 people. • Managed various weddings and large private events - 200-600 people.



The Venice Whaler

• Greater Los Angeles Area

• Director of Hospitality, Partnerships & Brand Manager

  • Jan 2017 - Feb 2018

  • Wrote, developed, and designed pitch deck for event marketing. • Sales outreach to prospective clients for event booking. • Developed cohesive brand voice and implemented strategy to ensure consistent presence throughout all materials and social media outlets. • Developed neighborhood outreach program. • Developed service industry loyalty program. • Established marketing strategy, and managed and mentored social media coordinator in best practices. • Managed graphic designers and photographers to ensure consistent brand voice. • Established event strategy and managed corresponding liquor promotions and DJs. • Lifted social presence and visibility by 15%. • Managed relationships with liquor vendors and brand ambassadors. • Consulted on interior design to maintain consistent brand voice. • Designed event booth to align with branding. • Acted as main point-of-contact for PR correspondences. • Generated revenue via event coordination, partnerships, bookings, and outreach programs. Show less



LOVER LOVER

• Greater Los Angeles Area

• Founder

  • Nov 2016 - Nov 2017

  • Designed branded line of jewelry. Created brand story. Designed logo, and marketing materials. • Coordinated shoots with photographers. Designed packaging and customer loyalty programs. • Built and established online presence via Shopify, Etsy, and social media outlets. Sold jewelry in test market. Managed influencer brand partnerships. Managed budget, buying, and distribution. • Designed branded line of jewelry. Created brand story. Designed logo, and marketing materials. • Coordinated shoots with photographers. Designed packaging and customer loyalty programs. • Built and established online presence via Shopify, Etsy, and social media outlets. Sold jewelry in test market. Managed influencer brand partnerships. Managed budget, buying, and distribution.



41 Ocean Club

• United States
• Restaurants

• Mixologist

  • Feb 2014 - Feb 2015



Renegade 83, Inc.

• United States
• Entertainment Providers
• 1 - 100 Employee

• Field Producer

  • Aug 2014 - Nov 2014

  • Production Assistant responsible for wrangling talent and supplies for unscripted television show, Built to Survive, broadcast on Discovery Channel • Promoted to Field Producer, responsible for listening to assisting story producer, supervising audio and transcribing script. • Production Assistant responsible for wrangling talent and supplies for unscripted television show, Built to Survive, broadcast on Discovery Channel • Promoted to Field Producer, responsible for listening to assisting story producer, supervising audio and transcribing script.



5280 Staffing Solutions

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Account Executive Recruiter

  • Jan 2012 - Feb 2014

  • Responsible for doubling growth year over year. • Implemented use of CRM and project management tools. • Managed multi-million dollar book of business. • Responsible for 36 clients and managed all of their recruiting needs. • Maintained a +90% fill ratio. • Maintained consistent awareness of client staffing needs and opportunities for growth. • Toured job sites and wrote job descriptions. • Fielded applications and conducted applicant interviews. • Sourced high-level talent via networking sites and personal networks. Show less



Freelance Event Production

• Event Producer

  • Jan 2012 - Feb 2014

  • Collaborated with sponsors to conceptualize creative direction for event. • Responsible for liaising between sponsors and production team to secure entertainment, stage and bar. • Casted, hired, and trained models for fashion shows. • Worked with fashion designers and hair and makeup teams to build on creative direction. • Coordinated all pre-show media shoots for promotional purposes. • Created and distributed content across all channels. • Maintained all expenses within previously outlined budget. • Oversaw accounts payable for production cost. Show less



The Estée Lauder Companies Inc.

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• MAC Artist

  • May 2009 - Feb 2014

  • MAC artistry and sales trained • Extensive product knowledge • Consistently exceeded sales goals • Maintained a 95$ AUS and 3 IPT • MAC Application Certified & Focus Demo Certified • Activated artistry events for clientele base • Worked with Account Coordinator to build strategies for client retention. • MAC artistry and sales trained • Extensive product knowledge • Consistently exceeded sales goals • Maintained a 95$ AUS and 3 IPT • MAC Application Certified & Focus Demo Certified • Activated artistry events for clientele base • Worked with Account Coordinator to build strategies for client retention.



The Meadowlark

• Marketing & Event Manager

  • Jan 2011 - Jan 2014

  • Developed and designed pitch deck for event marketing. Sales outreach to prospective clients for event booking. • Developed cohesive brand voice and implemented strategy to ensure consistent presence throughout all materials and social media outlets.• Established marketing strategy, and created, developed, and implemented social media best practices.• Managed graphic designers and photographers to ensure consistent brand voice. • Established event strategy and managed corresponding liquor promotions and DJs. • Lifted social presence and visibility by 35%. • Managed relationships with liquor vendors and brand ambassadors. • Consulted on interior design and music bookings to maintain consistent brand voice. • Generated revenue via event coordination, promotions, event bookings, and bar programs. Show less

• Bartender

  • 2011 - 2013



Promotional Representation

• Brand Ambassador

  • Jan 2008 - Jan 2014

  • Activated successful alcohol buys and promotions at on and off premise accounts. • Partnered with brands and vendors to coordinate events marketing new product to target-demographic. • Consistently exceeded data-capture and sales goals. • Activated successful alcohol buys and promotions at on and off premise accounts. • Partnered with brands and vendors to coordinate events marketing new product to target-demographic. • Consistently exceeded data-capture and sales goals.



Denver Integrative Massage & Esthetics School

• United States
• Individual and Family Services
• 1 - 100 Employee

• Cosmetology Instructor

  • Aug 2011 - Dec 2011

  • Educated Esthetics students on makeup application techniques, industry and product knowledge. • Educated Esthetics students on makeup application techniques, industry and product knowledge.



303 Magazine

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Art Director Assistant

  • Feb 2010 - Jan 2011

• Fashion Stylist Assistant

  • Feb 2010 - Jan 2011



Tantowel

• Personal Care Product Manufacturing

• Account Coordinator

  • Jan 2009 - Feb 2010

  • Responsible for driving sales and executing strategies and initiatives for each retailer location assigned within market to achieve sales goals • Motivated and trained in store sales associates to sell the Tan Towel brand through product knowledge demonstrations, successful in store events and daily in store visits • Built and maintained strong account relationships within assigned territory • Responsible for driving sales and executing strategies and initiatives for each retailer location assigned within market to achieve sales goals • Motivated and trained in store sales associates to sell the Tan Towel brand through product knowledge demonstrations, successful in store events and daily in store visits • Built and maintained strong account relationships within assigned territory



Benefit Cosmetics

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• Counter Manager

  • Aug 2007 - Jan 2009

  • Consistently exceeded sales goals. • Visual merchandising for 18-foot counter. • Created and activated artistry events for clientele. • Worked with Account Coordinator to build strategies for client retention. • Consistently exceeded sales goals. • Visual merchandising for 18-foot counter. • Created and activated artistry events for clientele. • Worked with Account Coordinator to build strategies for client retention.



EXPRESS

• United States
• Retail
• 700 & Above Employee

• Fashion Stylist

  • Jun 2006 - Jul 2007

  • Responsible for building and maintaining relationships with client-base. • Responsible for understanding client needs and coordinating outfits to meet their needs. • Responsible for personal research to stay on top of current trends as pertains to client styles. • Responsible for building and maintaining relationships with client-base. • Responsible for understanding client needs and coordinating outfits to meet their needs. • Responsible for personal research to stay on top of current trends as pertains to client styles.