Experience

MULLER DAIRY RO

• Romania
• Dairy Product Manufacturing
• 1 - 100 Employee

• Commercial Director

  • May 2022 - Present

  Head of sales for Romania, Moldova and Bulgaria Responsible for full P&L on Commercial department Lead the sales team to achieve strategic targets Cross functional tasks Head of sales for Romania, Moldova and Bulgaria Responsible for full P&L on Commercial department Lead the sales team to achieve strategic targets Cross functional tasks



COVALACT (part of Lactalis Group)

• Bucharest, Romania

• Commercial Director

  • May 2018 - Apr 2022

  Responsible for full P&L on Commercial & Trade Marketing Departments Prepare and execute the annual budget Develop sales strategy and commercial policy Lead the sales team to achieve strategic targets Commercial Project Management - Integration post M&A Responsible for full P&L on Commercial & Trade Marketing Departments Prepare and execute the annual budget Develop sales strategy and commercial policy Lead the sales team to achieve strategic targets Commercial Project Management - Integration post M&A



COVALACT

• Romania
• Consumer Goods
• 1 - 100 Employee

• Modern Trade Sales Manager

  • Oct 2012 - Apr 2018

  • Responsible for full P&L for Modern Trade • Negotiating the commercial conditions and following the good execution • Developing, agreeing, planning and following the implementation of the Promotional Plan and Trade Marketing Activities; Managing the TMk Budgets (active promotions and passive promotions), Merchandising Budget • Managing the activity of 2 KAM, 2ASM, 17 KA Reps and the merchandisers. • Responsible for forecasting and planning the volumes to be produced by the factory • With Logistic manager – agreeing and following the cost of distribution (routes, no of deliveries) • Managing the Private Label products • Managing Route to Market Projects • Sales Manager Readiness Program Show less



Reckitt

• United Kingdom
• Manufacturing
• 700 & Above Employee

• NKAM

  • Mar 2011 - Jul 2011



ALBALACT

• Food and Beverage Services
• 100 - 200 Employee

• NKAM

  • Nov 2008 - Mar 2011



Strauss Group

• Israel
• Food and Beverage Services
• 700 & Above Employee

• KAM

  • Jun 2006 - Nov 2008



BAT

• United Kingdom
• Tobacco Manufacturing
• 700 & Above Employee

• Trade Marketing Rep

  • 2003 - 2006

• Sales Rep

  • 2000 - 2003