Experience

Matrix Requirements

• Germany
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Product Marketing Manager

  • May 2023 - Present



Design Pickle

• United States
• Design Services
• 300 - 400 Employee

• Product Marketing Manager

  • Mar 2022 - Mar 2023

  • Distilled technical knowledge into consumer appropriate content & disseminated across multiple audiences & channels • Project managed all go-to-market activities. • Created & maintained internal/external stakeholder communication. • Conducted Case Studies with customers and collaborated cross functionally to execute and publish • Created Sales Enablement collateral • Collaborated with the Account Management team to drive Retention and Expansion • Executed, analyzed and shared out Product Market fit results focusing on key, actionable, insights • Conducted ongoing market research in order to identity customer behavior and marketing trends Show less



Spytec GPS

• United States
• Software Development
• 1 - 100 Employee

• Marketing Project Manager

  • Jan 2022 - Mar 2022

  • Planned, coordinated and oversaw a wide variety of tasks with cross-functional teams ensuring all targets and requirements are met and completed on schedule and within budget.• Maintained continuous contact with stakeholders, coordinating resources and providing overall project alignment.• Established and communicated project strategy, deliverables and priorities to cross-functional stakeholders (internal and external) to gain their support and required resources.• Developed and executed an efficient internal communication strategy ensuring all teams are aligned and informed while maintaining understanding, advocacy and education of internal processes.• Gathered required data from end users to evaluate objectives, goals, KPIs, and project progress on a regular cadence.• Analyzed stakeholder needs, identify gaps, identify risks, and define capabilities for an acceptable solution to the business problem.• Built constructive business relationships with all marketing stakeholders, including regional marketing peers.• Demonstrated effective planning and stakeholder management and set and manage realistic project timelines. Show less

• Demand Generation Manager

  • Aug 2020 - Jan 2022

  • Drove net new customer acquisition of small business customers through digital channels while optimizing customer acquisition costs and maximizing LTV.• Launched and maintained lead nurturing programs to accelerate prospect movement through the lead lifecycle.• Generated pipeline for the sales team by setting marketing strategy, developing forecasts, evaluating budgets and measuring results. • Researched audience segments to identify needs and execute the go-to-market strategy.• Conducted needs-based campaigns to bring net new inquiries by coordinating with Sales leaders. • Aligned campaign evolution with product development roadmap by collaborating with cross-departmental teams.• Monitored and analyzed customer acquisition & lead generation activities, quantifying their impact on the buying cycle. • Managed paid media vendors.• Effectively communicated results to the team, and how those results inform the strategy moving forward. • Project managed multi-channel campaigns and developed repeatable processes for increased speed to market.• Systematized Marketo instance by working closely with SFDC consultant to set-up field mapping marketing metrics. Show less



Flexential

• United States
• IT Services and IT Consulting
• 500 - 600 Employee

• Demand Generation Manager

  • Aug 2019 - Jun 2020

  • Planned and managed integrated demand generation campaigns that reach all identified personas leading to pipeline origination. • Managed a budget and actively monitor the health of the marketing channel mix using key KPIs such as contribution to sales pipeline, Marketing attribution, program ROI, customer acquisition and penetration, contact acquisition and activity. • Designed and executed national and regional campaigns to deliver consistent flow of new names, marketing and sales qualified leads (MQL/SQL) resulting in marketing sourced pipeline growth. • Developed email, landing page and digital ad copy in support of campaigns. • In partnerships with the Director of Revenue Marketing Operations, enhanced marketing automation understanding across the business, with emphasis on lead nurturing, lead prioritization, lead routing, and driving funnel stage progression. • Contributed to overall database health, including analyzing gaps in data while recommending practices that ensure data fidelity. • Designed, managed and maintained optimal lead flows, campaign tracking and delivery of sales enablement to enable the LDRs, Inside Sales and Account Executives to advance the campaigns. • Created a standard of excellence in process and support when working with internal Marketing and Sales stakeholders. Show less



Vertafore

• United States
• Software Development
• 700 & Above Employee

• Account Based Marketing Manager

  • Jan 2019 - Aug 2019

  • Coordinated with sales leadership to align on account priorities, set quarterly goals, gained commitment and support for ABM programs, and identified areas of pipeline opportunity and risk.• Took a data-driven approach to customizing marketing assets and developing initiatives that aligned with the customer journey, sales buying stages, and supported the plan for 7 of our one-to-one ABM accounts to engage key contacts and ultimately generate, accelerate and increase value of sales opportunities.• Worked with Account Owners to develop and maintain comprehensive account profiles and ideal customer profiles to develop account and contact level insights to track organization penetration and gaps in targets within strategic accounts to enrich account ABM.• Communicated all campaign plans, activities, and feedback through regular communication and follow up with the rest of marketing and the sales organization.• Partnered with field marketing, content marketing, sales ops, demand generation, digital, product marketing and creative teams to plan, organize, integrate and execute engaging, multi-channel campaigns including: emails, events, digital programs, direct mail, programmatic ad buying, custom landing pages, etc.• Collaborated with BDRs to set objectives, manage resources, and create demand generation processes for events, outbound plays, call out days, and best practice follow up.• Coordinated with sales and marketing operations for input on operational feasibility, tracking and reporting on SFDC and new metrics generation: account coverage, engagement, reach (touches), influence.• Tracked program results, measure program success, and report metrics and presentations to stakeholders and sales teams. Show less

• Product Marketing Manager

  • Jul 2018 - Feb 2019

  • Developed and executed GTM strategy for agency SAAS product lines. • Developed product messaging and positioning for key market segments. • Produced content to support/launch demand generation campaigns. • Partnered with Product Management to launch new products/release into market. • Turned technical information into compelling messaging. • Worked sales enablement to build out competitive intel, battle-cards, and value-based messaging. • Organized, moderated, and built content for product release and product roadmap webinars. • Collaborated with demand generation team to develop content flows and impactful stories to drive lead generation. • Managed product page development and messaging. • Produced success stories, case studies, and testimonials. • Developed and operationalize buyer personas. Show less



Mosman Machinery Company Inc DBA The Triminator

• Grass Valley, California, United States

• Product Marketing Manager

  • Feb 2016 - Jun 2018

  • Spearheaded exclusive go-to-market strategy for a variety of new products. • Managed tactical execution of launch activities across all channels internally, and externally. • Refined product vision, messaging, and positioning by teaming up with R&D teams. • Collaborated with partners and customers to define buyers journey. • Employed competitive analyses to enable differentiation and design battle cards/USP. • Built best-practice guides to streamline technology processes for marketing and sales tools. • Partnered with Sales to provide sales enablement collateral to accelerate deals and achieve quotas. • Distributed content to our channel partners using automation software. • Found, developed and managed new effective marketing channels. • Handled field marketing planning, logistics and MQL management. • Provided analytical support to enable decision-making and measure results. • Oversaw management of WordPress/Shopify sites to drive growth through utilization of emerging SEO methods. Show less



Freelance

• Writer

  • Jun 2014 - Apr 2018

  • Wrote about topics predetermined by each business including creative pieces, reviews and descriptions to drive traffic to sites. • Organized interviews of stakeholders and product owners. • Wrote about topics predetermined by each business including creative pieces, reviews and descriptions to drive traffic to sites. • Organized interviews of stakeholders and product owners.



IPMCORP

• Siem Reap, Cambodia

• Project Manager Online Marketing

  • Feb 2015 - Feb 2016

  • Worked directly with project stakeholders to define project scope and objectives. • Conducted market research to identify opportunities. • Developed and executed marketing and communications strategies and campaigns that aligned to buyer personas and focused on driving pipeline and revenue goals with a return on marketing investment. • Collaborated across marketing organization to create, promote, measure, and optimize needs-based content and programs via demand generation channels including email, events, digital, direct, paid and more. • Assessed and evaluated buyers journey. • Lead effective communication with external teams to meet project deliverable deadlines. Show less



SimplyBridal

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Business Relationship Manager

  • Mar 2014 - May 2014

  • Acted as brand ambassador to create, maintain and strengthen partner relationships in target communities. • Directed a successful SEO and link-building campaign to increase the website's credibility and drive traffic. • Improved conversion by 25% with A/B testing in email marketing campaigns following buyer's journey. • Used best practice techniques for our link building SEO initiative. • Met with clients to generate new business and negotiate contracts. • Established key procedures for teams preparing link-building initiatives. • Analyzed key performance indicators monthly, applying data analytics to drive future strategic planning. • Coordinated creative development/production of content and maintained tracking and analytical reports for weekly review and optimization. Show less



Oetting Consulting

• Marketing Project Manager - Big E Entertainment Center

  • Nov 2012 - May 2014

  • Identified, developed, and evaluated GTM strategy to increase market penetration. • Further defined value prop, market differentiation. • Formulated, directed and coordinated marketing projects and policies to promote products and services. • Partnered with cross-departmental teams to build training and sales collateral. • Collaborated with multiple organizations, businesses, and suppliers to create promotions that align with the company objective. • Monitored the market trends to identify new market opportunities. • Managed all print, online advertising, event planning, and direct marketing. • Conducted focused evaluations of new products for admission into the company, through research and survey techniques.• Proofed and approved production and printing drafts of promotional materials.• Coordinated with internal business divisions, agency partners, and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.• Maintained in-depth understanding of company products and customer buying preferences. • Collaborated with developers, advertisers and production managers to market products and services.• Coordinated art and graphics creation for effective merchandising. Show less

• Marketing Manager - De Refter

  • Nov 2011 - Nov 2012

  • Conducted competitor and product research. Wrote compelling messaging to build the brand story. • Coordinated and managed all marketing strategies on and offsite. • Segmented contacts for targeted campaigns. • Managed editorial calendar for social media and content. • Built media relations and partnerships to increase brand awareness, enhance external coverage to be seen as an industry expert. • Developed company training on promotional life cycle using targeted language.



Simply Bridal

• Shanghai City, China

• Content Development Specialist

  • Apr 2012 - May 2013

  • Wrote SEO-rich and content-driven blog articles to increase stickiness of website. • Tracked community metrics to develop marketing strategy to increase conversion. • Increased online community by 100% in three months. Increased traffic and conversion to website by 20%. • Leveraged social media activities to gain insight into customer behavior to promote interaction. • Worked closely with the Social Media Director to define metrics of success for social media platforms. • Wrote SEO-rich and content-driven blog articles to increase stickiness of website. • Tracked community metrics to develop marketing strategy to increase conversion. • Increased online community by 100% in three months. Increased traffic and conversion to website by 20%. • Leveraged social media activities to gain insight into customer behavior to promote interaction. • Worked closely with the Social Media Director to define metrics of success for social media platforms.



Private Teaching Academy

• Spain, Ukraine, South Korea

• Professor of English

  • Sep 2008 - Jun 2011

  • Taught English to students aged from 6 to adults. • Created lesson plans for conversation classes based on grammar points. • Used a variety of different language course books for different needs classes. • Organized a special creative writing class for the advanced students. • Taught English to students aged from 6 to adults. • Created lesson plans for conversation classes based on grammar points. • Used a variety of different language course books for different needs classes. • Organized a special creative writing class for the advanced students.



Bismarck Burleigh Combined Communications

• Communications Supervisor

  • Apr 2006 - Aug 2007

  • Responsible for developing a strong team dynamic. • Worked with Communications Manager to build training courses that correlate directly with our specific needs. • Managed and trained new and current employees to follow the ever-changing technologies and protocols in the emergency field. • Monitored and evaluated employee performance using defined metrics and call observation. • Aided employees in coping with job-related stress. • Handled 911 calls, both emergency and non-emergency in a fast-paced, multi-tasking situation. • Produced new materials to increase efficiency in the center. • Maintained up-to-date records to sustain total accuracy in call management. Show less

• Communications Dispatcher

  • Feb 2001 - May 2006

  • Monitored and dispatched calls for: ambulance, fire, police, and deputy’s. • Answered 911 lines, administrative lines, and non-emergency calls. • Ran record checks, surveyed weather radar, performed pager tests for the fire department, and other city and county departments. • Practiced best judgement in fast-paced emergency situations while maintaining composure and aiding caller with calming techniques.