Laura Hosler

President/Owner at GreenStreet Marketing & Design
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Contact Information
us****@****om
(386) 825-5501
Location
Kalamazoo, Michigan, United States, US

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5.0

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Joanna Haerle

Laura's design capabilities took our company proposal and collateral material to a higher level of expertise. She is very creative and knows how to interpret ideas into deliverables that fit the needs of an individual product or process. I highly recommend Laura as a designer for both personal and corporate needs.

Shane Brion, MBA, MSF

I have known Laura for 22 years. Her outgoing personality and strong drive make her an asset for any company. She is very talented and her works speaks for itself. I am lucky to be able to call her a friend.

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Credentials

  • Certified Digital Marketing Professional
    Digital Marketing Institute
    Aug, 2022
    - Oct, 2024

Experience

  • GreenStreet Marketing & Design
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • President/Owner
      • Jul 2016 - Present

      GreenStreet Marketing has been a leader setting the standard in the south-central Michigan market since 1995...and our goal is to continue setting the standard well into the future and beyond. We have provided brilliant marketing solutions in Battle Creek and Kalamazoo for clients ranging from start-ups and not-for-profit organizations, to small and mid-size companies, to Fortune 500 firms. Our category and market experience covers a diverse spectrum, including: architecture, banking, cuisine, education, entertainment, financial services, franchising, furniture, government, grocery, health care, technology, medical, non-profits, real estate, telecommunications, vending and veterinarian services. Show less

    • Senior Graphic Designer
      • Nov 2012 - Present

      • Designed and coordinated execution of print and digital projects and marketing collateral• Completed projects by coordinating with outside agencies, art services, printers, etc.• Produced accurate and high-quality graphic design work within the project deadlines• Proactively brainstormed, including mocking up design ideas and presenting ideas• Enforced each clients branding standards• Developed and tracked project schedules.• Worked closely with Account Executive to prioritize projects, while managing multiple projects with overlapping deadlines• Managed external print and creative vendors• Ensured quality creative/editorial content is delivered on time and on budget• Maintain knowledge of creative marketing trends and best practices Show less

  • The Cottage Door
    • United States
    • Retail
    • Co-Owner
      • May 2022 - Present

      Located in the Village of Richland, The Cottage Door specializes in gifts, apparel, and home decor. Our goal is to provide a unique shopping experience with a focus on Michigan-made products. Located in the Village of Richland, The Cottage Door specializes in gifts, apparel, and home decor. Our goal is to provide a unique shopping experience with a focus on Michigan-made products.

  • Meijer
    • United States
    • Retail
    • 700 & Above Employee
    • In-Store Visual Graphic Designer
      • Oct 2010 - Nov 2012

      • Provide graphic proposals of creative projects from conceptual sketches through final art • Ability to manage multiple projects simultaneously • Create concepts and templates based on requests from Visual Merchandising • Ensuring files are in order for production needs to print vendors • Responsible for creating and establishing branding and style guidelines • Recommend various sign substrates • Review competition on a regular basis and complete competitive analysis reports • Provide graphic proposals of creative projects from conceptual sketches through final art • Ability to manage multiple projects simultaneously • Create concepts and templates based on requests from Visual Merchandising • Ensuring files are in order for production needs to print vendors • Responsible for creating and establishing branding and style guidelines • Recommend various sign substrates • Review competition on a regular basis and complete competitive analysis reports

  • W.E. O'Neil Construction
    • United States
    • Construction
    • 500 - 600 Employee
    • Marketing Coordinator
      • Jan 2008 - Oct 2010

      • Redeveloped all collateral material including brochures, jobsite signage, tradeshow signage, internal documents, proposals and presentations • Proposal preparation and responses, interview presentation coordination • Prepared sales packages, strategic planning, lead tracking through research and reporting • Wrote monthly newsletter copy and coordinated photography from additional offices • Coordinated events/conference exhibits • Developed, updated and inputted marketing database information Show less

  • Club Libby Lu
    • Retail
    • 1 - 100 Employee
    • Product Design & Visual Merchandising Manager
      • Nov 2006 - Jan 2008

      • Develop, document, and communicate corporate planograms • Maintain ability of the stores to comply by meeting their needs and supplying proper tools • Design and present in-store marketing • Work with merchandising team in strategizing how to handle excess stock, slow sellers and old inventory • Assist stores in new openings nationwide to ensure visual compliance • Work with store managers with store layout to maximize store opportunities • Competitively shop vendors for innovative fixtures, present design ideas and concepts • Train and develop new management on visual guidelines • Create product/packaging design including layout and production art Show less

  • Claire's Accessories
    • United States
    • Retail
    • Assistant Product Designer
      • Oct 2005 - Nov 2006

      • Created original product designs from concept to completion• Assisted in completing 3-4 assigned color and trend presentations including print, product design, and production and distribution of trend materials• Communicated with overseas vendors concerning product issues• Assisted the Product Design team in identification and presentation of fashion trends• Shopped Claire’s stores, competitive and local markets for new products and styling• Assisted in support materials and displays for Merchandising Show less

    • Sr. Visual Coordinator
      • Sep 2004 - Oct 2005

      • Developed, documented, and communicated corporate planograms• Communicated with merchants to ensure merchandise for planograms was received in a timely manner• Oversaw the maintenance of the model stores and merchandise updates• Maintained and updated the Visual Manual• Produced all visual merchandising memos, including pictures, quarterly store signage checklists and visual plans for special programs• Visited stores nationwide to assist with visual merchandising and implementation of current planogram• Trained and developed new Visual Coordinators Show less

    • Visual Coordinator
      • Jun 2003 - Aug 2004

      • Assisted in developing, documenting, and communicated corporate planograms• Assisted in maintaining and updating the Visual Manual• Assisted in producing all visual merchandising memos, quarterly store signage checklists, and visual plans for special programs

Education

  • Western Michigan University
    Bachelor of Science (B.S.), Apparel and Textiles
    1999 - 2003
  • International Academy of Design and Technology-Chicago
    Design and Visual Communications, General

Community

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