Mahesh Shetty

Head of Business at Be Tagged Pte Ltd
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Contact Information
us****@****om
(386) 825-5501
Location
Indonesia, ID

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Sadaf Ilyas

I have known Mahesh from 2005 and at that time we were in competing organisations, but I had huge regards for him mainly because no one single person commanded such huge credentials in any market and secondly his amazing ability to handle any situation. His wit and presence of mind is simply outstanding. Well I always wanted to work with a strong individual like him and I got a chance as well during my Reliance stint. Although the power of our association could never get truly felt due to a short stint. However, I will always look up to him as a senior, a colleague and get inspiration from him at various points in my life. Need I say more about a person? A big thumbs up to him for any role and in any industry....

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Experience

    • Singapore
    • Advertising Services
    • 1 - 100 Employee
    • Head of Business
      • Sep 2020 - Present

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Head - APAC
      • Apr 2019 - Sep 2020

    • India
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Head - Distribution
      • Apr 2015 - Mar 2018

    • Telecommunications
    • 100 - 200 Employee
    • Sr. VP – Distribution & Business Development
      • Apr 2009 - Jul 2014

      Key Responsibility Areas 1) Reporting to COD (Committee of Directors) on strategic India expansion through JVs and alliances 2) Interface between company promoters and management to drive critical strategic decisions 3) Identify and acquire analogue networks across the country 4) Drive management mandates on revenues from analogue network JVs 5) Manage content renewals for all IMCL networks across India Successes 1) Charted a 100cr expansion plan across India resulting in strong top line performance for IMCL in the last fiscal 2) Led DAS preparedness for a script to screen audit with McKinsey on IMCL operations 3) Independently handled complex content renewals for stable IMCL operations 4) Spearheaded fund raising efforts on behalf of company’s COO and achieved successful due diligence closures with E&Y, Deutsche Bank and General Atlantic Partners plc Show less

  • Reliance BIG broadcasting
    • Mumbai Area, India
    • Regional director
      • Sep 2008 - Mar 2009

      Key Responsibility Areas 1) Distribution of all ADAG channels for the West and South India markets 2) Manage penetration/ drive pay revenues and profit centre management 3) Drive platform alignments, DTH and Digital cable to enable channel visibility on Digital Platforms 4) Manage network development and channel placement across all networks for all BIG Broadcast channels Key Responsibility Areas 1) Distribution of all ADAG channels for the West and South India markets 2) Manage penetration/ drive pay revenues and profit centre management 3) Drive platform alignments, DTH and Digital cable to enable channel visibility on Digital Platforms 4) Manage network development and channel placement across all networks for all BIG Broadcast channels

    • India
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Assistant Vice president Distribution & Mkt – West
      • Jun 2007 - Aug 2008

      Key responsibility areas 1) Manage a Rs. 90cr pay market and maintain a growth trajectory at 15% across the region 2) Strategize channel penetration in addressable areas (in line with Government mandate for digital delivery) 3) Drive talent retention as BU head and manage attrition 4) Drive marketing initiatives with trade Key responsibility areas 1) Manage a Rs. 90cr pay market and maintain a growth trajectory at 15% across the region 2) Strategize channel penetration in addressable areas (in line with Government mandate for digital delivery) 3) Drive talent retention as BU head and manage attrition 4) Drive marketing initiatives with trade

  • STAR INDIA PVT. LTD
    • Pune Area, India
    • Area Sales Mgr, Distribution & Mkt – Maharashtra & Goa
      • Jul 2005 - Jun 2007

      KEY RESPONSIBILITY AREAS 1) Launch Star One in the R.O.M. markets with 100% pay revenue from the first month of launch & achieving 90% reach in the market 2) Drive pay revenue in Maharashtra (excluding Nagpur & Mumbai) by 40% 3) Unlock market potential in an ever-increasing C&S market by focusing on C&S boomtowns in the state & install business processes to harvest growth 4) Formulate affiliate promotion programs as a calendar event KEY RESPONSIBILITY AREAS 1) Launch Star One in the R.O.M. markets with 100% pay revenue from the first month of launch & achieving 90% reach in the market 2) Drive pay revenue in Maharashtra (excluding Nagpur & Mumbai) by 40% 3) Unlock market potential in an ever-increasing C&S market by focusing on C&S boomtowns in the state & install business processes to harvest growth 4) Formulate affiliate promotion programs as a calendar event

    • India
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Territory Mgr, Distribution & Mkt – Maha & Goa
      • Jul 2004 - Jun 2005

      KEY RESPONSIBILITY AREAS1) Independent charge of the region, a sub profit center with a pay revenue of Rs. 20cr while maintaining a consistent growth trajectory of 30%2) Create an interface between Distribution & Central Marketing to enhance affiliate relations 3) Establish relationship with JVs of MSOs and independents to create conducive atmosphere for preferential band placing of STAR bouquets in Pune and other metered towns4) Formulate and drive placement strategy for STAR ONE in 10 lac+ towns in West Show less

    • Sr. Sales Executive, Distribution & Mkt
      • Jul 2001 - Jun 2004

      KEY RESPONSIBILITY AREAS 1) Seed STAR UTSAV across Maharashtra (UTSAV pitched to take on local FTA & cable movie channels)

    • Advertisement Sales Executive
      • Jan 2000 - May 2001

      KEY RESPONSIBILITY AREAS 1) Drive air-time sales and channel salability by roping in brands like Godrej, Unilever and Marico to advertise 2) Pitch for cable advertising business at media buying houses like Carat Integra, Omnicom, Mudra & Grey 3) Ensure minimum inventory of Blue Chip brands & a steady set of title sponsors for a blockbuster Sunday movie every week 4) Maintain a healthy inventory for airtime sales at 90 % of given air time sales targets KEY RESPONSIBILITY AREAS 1) Drive air-time sales and channel salability by roping in brands like Godrej, Unilever and Marico to advertise 2) Pitch for cable advertising business at media buying houses like Carat Integra, Omnicom, Mudra & Grey 3) Ensure minimum inventory of Blue Chip brands & a steady set of title sponsors for a blockbuster Sunday movie every week 4) Maintain a healthy inventory for airtime sales at 90 % of given air time sales targets

Education

  • K.J. Somaiya Institute Of Management Studies and Research
    Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
    1999 - 1999
  • University of Mumbai
    Bachelor's Degree, Commerce
    1994 - 1998
  • Fatima High School - Mumbai
    High School, General Studies
    1979 - 1993

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