Experience

Synsam Group Finland Oy

• Finland
• Retail
• 1 - 100 Employee

• Sales Director

  • May 2023 - Present

• Director, Lifestyle business

  • Oct 2022 - May 2023



Instru Optiikka Oy

• Finland
• Retail
• 100 - 200 Employee

• Sales Director

  • Feb 2020 - Sep 2022

  I'm responsible for maximizing sales and profitability in Finland in Instrumentarium, Nissen and Keops, 8 areas and 170 store network. My main duties and responsibilities are to lead 11 direct reporters in sales department, B2B included. I'm also responsible for P&L, strategy, action plans, budgeting and follow-up. I'm in charge of developing customer- and employee satisfaction. I'm a member of company management team.

• Regional Manager

  • Jan 2020 - Feb 2020



Clas Ohlson

• Retail
• 700 & Above Employee

• Regional Manager

  • Jan 2018 - Dec 2019

  I was responsible for maximizing regions sales growth and profitability and meet Clas Ohlson's positioning objectives. My main duties and responsibilities were to lead and develop the stores operation within region (Helsinki and Rovaniemi). I was also in charge of developing customer- and employee satisfaction. I acted as a manager for all the store managers in my region.My responsibilities also included managing expansion processes and working in Clas Ohlson Finland management team.

• Country Operations Manager (acting)

  • Nov 2018 - Apr 2019

  I was responsible for maximizing sales and profitability in Finland. My main duties and responsibilities were to lead and develop retail operations including 4 regions, 42 store network, contact/customer service center and security unit included. I set and follow up sales forecasting and P&L per region and storesI was in charge of store expansion and optimizing store network. Included the organizational set up and roles in the regions and at store level and to develop the future optimal store organisation model. I secured a common leadership platform with focus on coaching leadership and talent management in the aim of developing the leaders of tomorrow. I was member of country management team, responsible for yearly business plans to support corporate strategies and financial goals. My responsibilities also included managing and developing processes and routines to maximize lean work flow and efficiency in organisation. Show less

• Store Manager

  • Oct 2016 - Dec 2017

  My goal was to maximize sales growth, profitability and meet the demands of corporation’s strategy. My main duties and responsibilities were to lead retail store operations. in Helsinki Kaivotalo flagship store. I was manager to store team of +15 employees. My responsibilities also included customer satisfaction, sales promotion, budgeting, human resource management and safety. I cooperate very closely with the head office in Finland and casually with Sweden. I was also coaching Teamleaders and salespersons to push forward on their careers. One part of my job was recruiting new workers. I was also part of the Clas Ohlson group recruitment project- team. Show less

• Store Manager

  • Jul 2013 - Sep 2016

  My responsibilities included customer satisfaction, sales and accountability, sales promotion, budgeting, human resource management and safety. Also cooperation with the head offices in Finland and Sweden.



L-Energy Oy

• Helsinki, Finland

• Product Manager

  • Dec 2012 - Jun 2013

  My responsibilities included b2b sales in the field of electronics, personal care products and domestic appliance. Areas of responsibility also included key account management, business development in online shopping, launching new products, design of range of goods, demonstrations, making new customer relationships and invoicing. My responsibilities included b2b sales in the field of electronics, personal care products and domestic appliance. Areas of responsibility also included key account management, business development in online shopping, launching new products, design of range of goods, demonstrations, making new customer relationships and invoicing.



Kesko - K-Group

• Finland
• Retail
• 700 & Above Employee

• Business Training Manager

  • Jan 2011 - Nov 2012

  My responsibilities were to arrange business trainings for the store management group in Anttila and Kodin 1 chains. I was part of the core team opening new department stores and recruiting new employees for the stores, as well as plan and train our company’s operating and software models. I was also in charge for all in-store training related to the systems, except for checkout. I coached and sparred the department managers in prioritizing tasks and time management.I was part of the development team and co-operated with the procurement department under the responsibility of all Finnish Topten departments. I worked all over Finland. Show less

• Department Manager

  • Jan 2008 - Dec 2010

• Department Manager

  • Jan 2005 - Dec 2007