Experience

Midnattsbris

• Sweden
• Marketing Services
• 1 - 100 Employee

• Digital Strategist

  • Aug 2022 - Present



OffPist Management AB

• Digital communication specialist

  • Sep 2012 - Present

  I work with digital communicatio, marketing strategy, influencer outreach, content management, copywriting and digital PR. Current and past clients include Silva Sweden, Åre Destination, Content Innovation, Tobe Outerwear, Bra Hus, Konceptstudion, 2XU, Casall, Speedo, Kairos Future, Craft Sportswear, Nordic Green Energy and Jämtland Härjedalen Turism. I work with digital communicatio, marketing strategy, influencer outreach, content management, copywriting and digital PR. Current and past clients include Silva Sweden, Åre Destination, Content Innovation, Tobe Outerwear, Bra Hus, Konceptstudion, 2XU, Casall, Speedo, Kairos Future, Craft Sportswear, Nordic Green Energy and Jämtland Härjedalen Turism.



www.sararonne.se

• Content Creator

  • May 2006 - Present

  Sararonne.se (formerly traningsgladje.se) is one of Swedens most well known blogs about the great outdoors. Skiing, cycling, running, surfing, travelling and riding unicorns - to the beyond and more! Listed as one of the most influential within the industry. Among current/previous clients: Microsoft, Åre Destination, Visit Dalarna, Svenska Turistföreningen, Björn Borg, Salomon, Victorinox, Seger, Svenska Spel, Icebug, Craft Sportswear and Speedo. Sararonne.se (formerly traningsgladje.se) is one of Swedens most well known blogs about the great outdoors. Skiing, cycling, running, surfing, travelling and riding unicorns - to the beyond and more! Listed as one of the most influential within the industry. Among current/previous clients: Microsoft, Åre Destination, Visit Dalarna, Svenska Turistföreningen, Björn Borg, Salomon, Victorinox, Seger, Svenska Spel, Icebug, Craft Sportswear and Speedo.



Holiday Club Åre

• Sweden
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Marketing Manager

  • Aug 2016 - Mar 2021

  When Holiday Club Åre was opened in 2004 it was a major step for the local region and Åre as a ski resort. In 2016/2017, the hotel took a big leap forward with major developments. We created Restaurant Grow (Green is the new black), we built a 800 square metres big rooftop gym (SATS Åre) and created a sports resort. We communicated health as our overall message and created training weekends and packages focused on free activities and good food. Our work has paid off! In May 2019 the forecast showed 100% increase in summer bookings compared to the year before and bookings of our main half board product for families have gone up by 500%. Show less



Destination Fjällen Sverige AB

• Sweden
• Travel Arrangements
• 1 - 100 Employee

• Content manager/Innehållsansvarig

  • Mar 2014 - Jul 2016

  Working with the new digital tourist platform for the municipality of Åre which launched in May 2014. Visitare.com is the first tourist website of its kind presenting relevant information to guests depending on where in Åre they are. I am responsible for the digital content development and deployment through all our digital channels, delivering the right information to the right audience when needed and providing a valuable experience across all digital channels. Working with the new digital tourist platform for the municipality of Åre which launched in May 2014. Visitare.com is the first tourist website of its kind presenting relevant information to guests depending on where in Åre they are. I am responsible for the digital content development and deployment through all our digital channels, delivering the right information to the right audience when needed and providing a valuable experience across all digital channels.



SkiStar AB

• Sweden
• Travel Arrangements
• 400 - 500 Employee

• Content Manager

  • Aug 2013 - Oct 2013

  Content manager when launching the new Skistar.com - which has been awarded best travel site in Sweden. Content manager when launching the new Skistar.com - which has been awarded best travel site in Sweden.



Infopaq

• Public Relations and Communications Services
• 1 - 100 Employee

• Digital media manager & Marketing manager (ansvarig marknad och digitala medier)

  • Feb 2011 - Jun 2013

  Responsible for marketing activities and digital strategies. Senior digital media intelligence advisor and digital planner. Responsible for marketing activities and digital strategies. Senior digital media intelligence advisor and digital planner.



Kingmaker AB

• Social media intelligence advisor

  • Sep 2009 - Jan 2011

  I worked with social media behavioral analysis helping clients evaluating digital campaigns. I worked with social media behavioral analysis helping clients evaluating digital campaigns.



OffPist Management

• Project manager

  • May 2005 - Sep 2009

  Project manager consultant at communication departments inlcuding Electrolux, Ericsson and the Swedish jewellery fair. Project manager consultant at communication departments inlcuding Electrolux, Ericsson and the Swedish jewellery fair.



Intrawest

• United States
• Travel Arrangements
• 300 - 400 Employee

• Ski instructor at Whistler

  • Nov 2004 - May 2005



State Street

• United States
• Financial Services
• 700 & Above Employee

• Investment Valuations Coordinator

  • May 2003 - Nov 2004