Assistant Marketing Manager

• Jul 2022 - Present

- Develop and implement comprehensive marketing strategies that align with the company's goals and objectives. -Conduct market research to identify target audiences and develop effective marketing campaigns. -Manage the company's brand and ensure that it is consistent across all marketing channels. -Work closely with the sales team to develop strategies that support sales efforts -Develop and execute digital marketing strategies that drive traffic to the company's website, increase engagement with customers, and generate leads. -Analyze marketing data and report on the effectiveness of marketing campaigns, track KPIs, and make data-driven decisions to optimize marketing strategies. -Manage a team of marketing professionals, assign tasks, provide guidance and support, and conduct performance evaluations. -Stay up-to-date with industry trends and developments and recommend changes to marketing strategies and tactics as necessary. -Collaborate with cross-functional teams, including product development, sales, and customer support, to ensure that marketing efforts are aligned with overall business goals. Show less

Co-Founder

• Aug 2021 - Present

Digital Marketing Intern

• Oct 2021 - Sep 2022

-Achieved 2nd place among competitors for organic content metric by conducting competitor audits, industry analysis and creating relevant content calendar -Boosted the engagement rate to 14.62% by analyzing multiple KPIs, creating content strategies, and focusing on data to gather insights -Increased number of followers by 200 organically on LinkedIn within 2 months using planned strategies and relevant content -Working with the VP of the company in developing strategies for tapping into a new market and used magazine advertisement strategies for creating awareness -Increase brand awareness by analyzing requirements, planning budget, conducting keyword search, creating Ad campaigns Show less

Assistant Marketing Manager

• Oct 2021 - Jan 2022

• Developed brand guidelines, social content, and blogs resulting in increased brand awareness and mental availability of the service • Managed a team of 8 people working on the development of the website and delivered it within 14 days • Developed brand guidelines, social content, and blogs resulting in increased brand awareness and mental availability of the service • Managed a team of 8 people working on the development of the website and delivered it within 14 days

Product Marketing Intern

• Jun 2021 - Oct 2021

-Created market strategies by interacting with audiences, recognizing their changing needs, and understanding the potential customers using surveys and client interviews -Developed marketing plan by creating strategies for identified target market, value proposition of the product and devising campaigns -Worked on ideating, planning, and executing end-to end sales process and generating leads through a variety of communication channels -Increased mental availability and market penetration by handling social media platforms for the company Show less

Application development associate

• Sep 2017 - Apr 2020

-Served as a key member of the team responsible for the central data hub for metered data and market processes in the electricity market, ensuring accurate and efficient handling of critical data. -Oversaw the distribution and processing of metered data, ensuring timely delivery to relevant stakeholders and facilitating seamless integration with market processes such as supplier switching, migration, and reporting. -Monitored processes and metering values, leveraging Oracle OBIEE, ODI, and PL/SQL to query and analyze data, troubleshoot issues, and administer and configure system settings. -Designed and implemented end-to-end integration projects, collaborating with cross-functional teams to define requirements, develop data models, and create robust data pipelines using Oracle OBIEE and ODI. -Collaborated closely with clients to understand their business needs and translate them into technical requirements, ensuring alignment between market processes and system capabilities. Show less