Robyn Daly

Marketing Manager at NexVentur
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Contact Information
us****@****om
(386) 825-5501
Location
Roscommon, County Roscommon, Ireland, IE

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5.0

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Kavesan Pillay

I first met Robyn back in 2017 when she hired me as a freelance voice over artist to be the voice of the Builders Warehouse video series, "Love Your Home". I was immediately impressed by Robyn's professionalism and friendly demeanour which made working with her such a pleasure. She is not just an astute project manager, but also an impressive content strategist and creator - evident from the many remarkable campaigns and side projects I've seen her explore since her time at Narrative Media. Always on the pulse of things and pushing the norm, Robyn is an insightful and innovative thinker that ANYONE would be lucky to have join their team.

Francois Uys

I had the pleasure of working with Robyn for more than 6 years. Robyn’s a true content marketing guru. She has a real touch with ‘telling stories’ and creating content that keep the audience engaged! She was instrumental in setting-up the Sanlam Reality early content strategies and help to drive implementation and improvements. She has a passion for clients, true dedication and a never-say-die attitude. Robyn also turned her passion for photography and videos into a real art and has the ability to offer a holistic solution for clients!

Neal Farrell

I’ve had the pleasure of working with Robyn, first as a colleague, and later as a business partner in Narrative. What I respect most about Robyn is her ability to quickly understand a client’s need, aligned to their target market wants, and deliver an innovative communication approach that resonates with prospective and existing clients to deliver a measurable ROI on comms spend. Consequently, Robyn has led both the strategic and creative content and digital thinking on some of South Africa’s leading brands, namely: Toyota, Sanlam, Builders, RCS and Makro to name a few. And consequently the list of industry and pier creative and effectiveness awards is extensive. Robyn has an incredible aptitude for learning new tactics and techniques and is inclined to find teamsters following her as a result. This, coupled with the fact that she is a lateral thinker, helps to ensure that the team she leads, and the brand she promotes, are leaders in their market segment. Robyn is a phenomenal strategist and creative and would add value to any brand’s strategic and creative process. Invite her in and prepare yourself to be impressed.

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Credentials

  • Getting Started with Magento
    Udemy
    May, 2020
    - Nov, 2024
  • Design Thinking for Innovation
    University of Virginia Darden School of Business
    Mar, 2020
    - Nov, 2024
  • Agile Marketing Foundations
    LinkedIn
    Feb, 2020
    - Nov, 2024
  • Lead Generation Foundations
    LinkedIn
    Feb, 2020
    - Nov, 2024
  • B2B Marketing on LinkedIn
    LinkedIn
    Jan, 2020
    - Nov, 2024
  • Improve SEO for Your Website
    LinkedIn
    Jan, 2020
    - Nov, 2024

Experience

    • Ireland
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Marketing Manager
      • Jun 2022 - Present

    • Ireland
    • Retail
    • 1 - 100 Employee
    • Marketing Manager
      • Mar 2021 - May 2022

      Member of the #leadership team and responsible for the #marketing strategy and all activities to drive sales and brand awareness. #Ecommerce manager for newly launched online store. Member of the #leadership team and responsible for the #marketing strategy and all activities to drive sales and brand awareness. #Ecommerce manager for newly launched online store.

    • Ireland
    • Facilities Services
    • 1 - 100 Employee
    • Marketing and Communications Manager
      • Jul 2020 - Feb 2021

      ● Developed and led the group’s marketing and communications strategy across paid, earned, owned and shared channels to meet business objectives.● Provided leadership to cross-functional teams, inspiring them to buy into the company service mission and marketing strategy.● Created new sales process, improving efficiencies by implementing #Pardot marketing automation sychronised to #Salesforce CRM. ● Built up company reputation and brand awareness through earned and paid media exposure – writing press releases, advertorials and industry awards.● Set up and management of multi-platform lead-generation campaigns utilising website landing pages, social media and direct marketing to build the company profile and client base in new sectors.● Drove sales leads and improved renewals process through emailer marketing and engagement campaigns.● Developed social media platforms and strategy, company tone of voice and visual style guide, building audiences from scratch. ● Took over company Google Ads platform from specialist PPC agency and created optimised campaigns. Increased traffic to site by 41%. ● Increased organic search by 26% through SEO strategies: developed content marketing and brand storytelling assets such as blogs, video, photography and social media. ● Multi-touch attribution reporting. ● Re-envisioned and project managed new company website – completed on time and to budget.

    • Digital and Content Marketing Consultant & Manager
      • Jan 2019 - Apr 2020

      Developed and launched content-rich, insights-driven digital strategies for brands; utilised technology to improve business performance, create new products, and reimagine current processes. Implemented ecommerce marketing and provided strategic marketing thinking for a number of start-up brands, ensuring low cost, retargeting customers, and personalisation of the buying experience. Initiated data analysis of client marketing activities and identified strategies to drive improvements. Created digital content for multiple online platforms: video, photography, blogs, and social media posts while editing and publishing collateral in line with targeted audience. • Strategised social media plans for various brands, both established and start-ups to improve lead generation. • Increased ROI and achieved objectives by devising and deploying sales-driven emailer strategies for a number of brands. • Managed digital marketing activities including ecommerce of a number of brands across B2B and B2C audiences.

    • Advertising Services
    • Content Director
      • Feb 2013 - Dec 2018

      Established a digitally-led, award-winning content marketing agency within the global Publicis Groupe of ad agencies. Dual portfolio: Content Director and Head of Marketing. Developed company marketing material; oversaw video content marketing; compiled and edited Narrative’s B2B publication, The Content Marketer; created editorial style guides; copy edited contributor content. Directed all marketing efforts for the agency to position Narrative as a leading digital content marketing agency by creating thought-leadership content for blog and newsletter, identifying PR opportunities, writing press releases, and participating in thought-leadership interviews from marketing media. Formulated accurate content budgets for client costing, ensured budget adherence, and drove new processes to create efficiencies. Guided and trained the content team, ensuring content produced was on strategy and maintained the highest standards.

    • South Africa
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Group Editor, Custom Publishing
      • Jan 2009 - Dec 2012

      Coordinated with the executive management to launch the corporate publishing division of traditional publishing house RamsayMedia. Oversaw and trained a team of editors, journalists, sub-editors, and designers; defined KPAs and conducted performance reviews to optimize work efficiency. Developed several pitch-winning content marketing strategies to meet client business objectives. Collaborated with the Art Director to develop strong and sustainable design identities for key B2B and B2C brands: Sanlam Reality, Toyota, Retail Motor Industry Organisation, Ride/Anatomic.

    • Book and Periodical Publishing
    • 200 - 300 Employee
    • Editor-in-Chief, Get It, Western Cape
      • Jun 2006 - Dec 2008

      • Launched four community magazines in the Western Cape• Managed and mentored team of editors, journalists, sub editors and designers• Conceptualised and executed advertorial projects to foster editorial and commercial synergy• Created and managed content plans per magazine• Wrote feature articles • Networked with PR and talent agencies to ensure firsts on stories• Copy edited and proof read all magazines• Supported features with excellence in photography; trained editors to improve their photography

Education

  • Rhodes University
    MA, English Literature
    -
  • Red & Yellow Creative School of Business
    Digital Marketing
    2017 - 2018
  • York High School
    -

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