SVP, Head of Product

• Sep 2022 - Jan 2023

GPM, Head of Media Infrastructure Products

• Oct 2020 - Oct 2022

Senior Product Manager, Media Platform and Technology

• Oct 2019 - Oct 2020

Product School Instructor

• Mar 2022 - Jun 2022

Senior Product Manager

• Jan 2018 - Dec 2019

Product Manager, Digital Products & Streaming Media

• Jul 2016 - Jun 2018

Product Manager, Cross- Platform Experience

• Oct 2015 - Jun 2016

Product lead and evangelist for web and mobile app optimization and testing geared towards growing our audience, increasing engagement and creating a best-in class experience for our consumers through data-driven decisions Led the development of CRM strategy for audience targeting and messaging across Autotrader and Kelly Blue Book for personalization efforts Led cross-functional team in the development and execution of our product roadmap, setting goals and targets A key component of… Show more Product lead and evangelist for web and mobile app optimization and testing geared towards growing our audience, increasing engagement and creating a best-in class experience for our consumers through data-driven decisions Led the development of CRM strategy for audience targeting and messaging across Autotrader and Kelly Blue Book for personalization efforts Led cross-functional team in the development and execution of our product roadmap, setting goals and targets A key component of our optimization program is defining and monitoring core KPIs and optimizing our funnels on a weekly basis. Tools used include Omniture, MicroStrategy and App Annie. Led launch of content syndication web and mobile product beginning with 30+ corporate partners geared towards SEO and user acquisition Led efforts in planning, designing and implementing A/B and Multivariate test into production environment Manages website and mobile experience in an agile environment working closely with UX, Analytics and development teams Assessed competitive environment, customer and product metrics to determine right feature set to drive engagement and develop innovative optimization opportunities Show less Product lead and evangelist for web and mobile app optimization and testing geared towards growing our audience, increasing engagement and creating a best-in class experience for our consumers through data-driven decisions Led the development of CRM strategy for audience targeting and messaging across Autotrader and Kelly Blue Book for personalization efforts Led cross-functional team in the development and execution of our product roadmap, setting goals and targets A key component of… Show more Product lead and evangelist for web and mobile app optimization and testing geared towards growing our audience, increasing engagement and creating a best-in class experience for our consumers through data-driven decisions Led the development of CRM strategy for audience targeting and messaging across Autotrader and Kelly Blue Book for personalization efforts Led cross-functional team in the development and execution of our product roadmap, setting goals and targets A key component of our optimization program is defining and monitoring core KPIs and optimizing our funnels on a weekly basis. Tools used include Omniture, MicroStrategy and App Annie. Led launch of content syndication web and mobile product beginning with 30+ corporate partners geared towards SEO and user acquisition Led efforts in planning, designing and implementing A/B and Multivariate test into production environment Manages website and mobile experience in an agile environment working closely with UX, Analytics and development teams Assessed competitive environment, customer and product metrics to determine right feature set to drive engagement and develop innovative optimization opportunities Show less

Digital Strategy, Strategic Research

• Jun 2015 - Sep 2015

•Technical Skills Include: Omniture, Foresee, eMarketer, Qualtrics, App Annie, Tapestry, ComScore, Business Intelli-gence, Adobe Creative Cloud, SEM Rush •Responsible for Managing projects across all digital platforms (Desktop, iPhone, Android and Windows) through full lifecycle under aggressive timelines •Managed social marketing platform analytics (i.e Facebook, Google+, Twitter) and product integration of social fea-tures •Tracked daily content and marketing promotions to determine… Show more •Technical Skills Include: Omniture, Foresee, eMarketer, Qualtrics, App Annie, Tapestry, ComScore, Business Intelli-gence, Adobe Creative Cloud, SEM Rush •Responsible for Managing projects across all digital platforms (Desktop, iPhone, Android and Windows) through full lifecycle under aggressive timelines •Managed social marketing platform analytics (i.e Facebook, Google+, Twitter) and product integration of social fea-tures •Tracked daily content and marketing promotions to determine success and/or failure, in order to better understand con-sumer behavior •Recommends, develops, and applies market research techniques to assess the optimization opportunities and usability of mobile and web products •Gathers, analyzes and presents qualitative/ quantitative data to provide strategic insight on digital products, consumer behavior and industry trends •Conducts competitive analyses to identify key differentiators and make actionable recommendations •Performed competitive analysis of Broadcast/ Digital Industry for senior management, including CEO and TV/ Product Presidents to isolate opportunities in OTT and advertising sectors

Associate Product Manager, Digital Operations

• Oct 2014 - Jun 2015

•Technical Skills Include: Innotas, SEMRUSH, Drupal, JIRA, SCRUM/ Kanban, LucidCharts, Omniture •Responsible for working with agile web team through the SDLC and the launch of sponsored product features •Worked with Web, Content, Ad Sales and Yield Teams to optimize revenue on our O&O properties through product discovery and development of product campaigns, impression goal setting and building out dashboards for pacing and reporting through Omniture, Site Catalyst •Worked with… Show more •Technical Skills Include: Innotas, SEMRUSH, Drupal, JIRA, SCRUM/ Kanban, LucidCharts, Omniture •Responsible for working with agile web team through the SDLC and the launch of sponsored product features •Worked with Web, Content, Ad Sales and Yield Teams to optimize revenue on our O&O properties through product discovery and development of product campaigns, impression goal setting and building out dashboards for pacing and reporting through Omniture, Site Catalyst •Worked with marketing team to develop strategy for $2M product campaign across multiple social media platforms •Worked directly with senior management and key stakeholders, including COO of Product and Technology, to develop strategy for digital operations during organization wide agile transformation •Assessed potential business partners and acquisition opportunities including performing comprehensive analysis of 5-10 companies and assessed potential business models to increase revenue on our digital products •Worked with cross-functional video product team and multiple external vendors to coordinate on-going TV Everywhere product integration projects •Worked with Web product team to gather product business requirements and manage vendor research and selection for $4.1M digital sponsorship campaign

Portfolio Manager/ Analyst, EPMO

• Jul 2014 - Jun 2015

•Technical skills include: Google Docs, SmartSheet, JIRA and LucidCharts •Managed the project portfolio and performance across all business units while working closely with finance to ensure accurate forecasting and financial goals are met. •Managed the effective use of our Portfolio system (Innotas) and tools by designing and delivering user training and support as well as maintaining up to date training material •Monitored/ Analyzed Enterprise project portfolio performance data… Show more •Technical skills include: Google Docs, SmartSheet, JIRA and LucidCharts •Managed the project portfolio and performance across all business units while working closely with finance to ensure accurate forecasting and financial goals are met. •Managed the effective use of our Portfolio system (Innotas) and tools by designing and delivering user training and support as well as maintaining up to date training material •Monitored/ Analyzed Enterprise project portfolio performance data against budgets, plans and schedules through preparation of monthly Capital Expenditure reports •Developed process improvements around existing EPMO processes as well as assisting in the development and deployment of new enterprise processes and procedures to improve operational efficiency •Managed the maintenance of Portfolio Systems, including coordinating with system support regarding necessary feature changes and upgrades •Managed a historical database of project timeframes and estimates to improve the estimation/budgeting process for future projects

Project Management Intern, EPMO

• Jan 2014 - Jul 2014

• Performed data gathering, root cause analysis and performance trending in order to develop appropriate process control change • Coordinated the integration of multiple projects and programs, provided data, analyzed and reported to program managers • Collaboratively worked with Program Manager in the development of the 2014 interlocking program roadmap for $2 million dollar systems integration initiative, which provided visibility of 2014 • Collaboratively worked with Project… Show more • Performed data gathering, root cause analysis and performance trending in order to develop appropriate process control change • Coordinated the integration of multiple projects and programs, provided data, analyzed and reported to program managers • Collaboratively worked with Program Manager in the development of the 2014 interlocking program roadmap for $2 million dollar systems integration initiative, which provided visibility of 2014 • Collaboratively worked with Project Manager and Enterprise Program Management VP in the development and execution of the company-wide process improvement initiative to improve operational efficiency across the company • Administered the analysis, simplification and documentation of over 50 company processes to identify defects and develop solutions that improve delivery, eliminate causes and achieve cost savings • Identified over $70,000 of non-capitalized project cost un-reported on the financial balance sheet, which provided visibility for necessary controls needed