Experience

Anisa International, Inc.

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Social Media Specialist

  • Jan 2023 - Present



Trade School

• United States
• Advertising Services
• 1 - 100 Employee

• Communications Strategist

  • Apr 2022 - Nov 2022



Dagger

• United States
• Advertising Services
• 1 - 100 Employee

• Strategist, Content

  • Jan 2021 - Apr 2022

  -Developed social content strategies and deliverables including briefs that support creative and media decisions through a variety of objectives and KPIs, driving a 21% increase in organic follower growth over a year. -Actively contributed thought leadership including development of formal agency POVs and best practices to help elevate client deliverables. -Consulted the client on the assessment of content performance, in close collaboration with the analytics team, to make data-driven optimization recommendations -Collaborated alongside the creative team to help steward strategies through execution- including the creation of “design franchises” to create creative evolution and exploration that served as a model across agency accounts. Client List: Allē, Freddy’s Frozen Custard & Steakburgers, Interface, The Columbus Museum Show less



LEARFIELD

• United States
• Spectator Sports
• 700 & Above Employee

• Strategist, Digital Activation

  • Feb 2020 - Jan 2021

  -Managed paid social media strategy and execution for 200+ college sports properties across the US on a local and national level. Primary responsibilities included leading client and internal communication, developing and managing paid social and branded content campaigns across all major platforms, and post-campaign reporting; all accounts totaled over $9M in earned revenue. -Led strategy of The Fan Exam, an interactive college sports trivia program -Managed paid social media strategy and execution for 200+ college sports properties across the US on a local and national level. Primary responsibilities included leading client and internal communication, developing and managing paid social and branded content campaigns across all major platforms, and post-campaign reporting; all accounts totaled over $9M in earned revenue. -Led strategy of The Fan Exam, an interactive college sports trivia program



Bright Red

• United States
• Advertising Services
• 1 - 100 Employee

• Social Content Manager

  • Nov 2018 - Dec 2019

  -Led the development and execution of social media strategies, including developing copy, content production, community management, search and respond efforts, live activations, paid media, and managing social media presence for clients, leading to a growth of 22k+ IG followers, 8M+ IG impressions, and a 20% engagement rate in 9 months.-Analyzed data collected from evergreen and paid campaigns and interpreted the findings within in-depth reports to help inform future content planning.-Sought and developed relationships with key digital influencers, potential brand ambassadors and platform partners to scale the brand's identity and following, including a co-branded activation of The Sarasota Modern & Hunter Fan.-Client list: Pilot Pen, Visit Tallahassee, The Sarasota Modern, Rudolph's Restaurant, Hotel Indigo Austin, Ladybird Kitchen + Bar, Grand Lucayan Show less

• Social Content Coordinator

  • May 2018 - Nov 2018

  -Planned and managed client's social media calendar.-Conceptualized, communicated and executed social media strategies-Produced social media deliverables including POVs and reporting

• Copywriting Intern

  • Jan 2018 - May 2018



BowStern Marketing Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Account Manager Intern

  • May 2017 - Aug 2017

  •Wrote eblast and social media copy for companies including Hilton Head Island Motorcoach Resort and Gold’s Gym •Planned the most effective combination of media for clients, including determining print and outdoor advertisement costs •Contributed with the branding of a new luxury motorcoach resort in additions to clients’ personal branding •Liased with multiple departments, including digital and graphics to effectively represent our clients •Wrote eblast and social media copy for companies including Hilton Head Island Motorcoach Resort and Gold’s Gym •Planned the most effective combination of media for clients, including determining print and outdoor advertisement costs •Contributed with the branding of a new luxury motorcoach resort in additions to clients’ personal branding •Liased with multiple departments, including digital and graphics to effectively represent our clients



The Pod Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Graphic Design Intern

  • May 2016 - Aug 2016

  •Created graphics for agency promotions and events including collaboration and networking opportunities •Created the illustrations for an animated series posted on the company’s Instagram •Created logos for clients •Wrote blog posts for company website and copy for social media content for clients including Victor Over Cancer •Assisted in filming commercials for Big Bend Community Based Care •Created graphics for agency promotions and events including collaboration and networking opportunities •Created the illustrations for an animated series posted on the company’s Instagram •Created logos for clients •Wrote blog posts for company website and copy for social media content for clients including Victor Over Cancer •Assisted in filming commercials for Big Bend Community Based Care