Luis Carlón

Head Of Analytics at Matsmart - Motatos
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Stockholm Metropolitan Area, SE
Languages
  • English Full professional proficiency
  • Spanish Native or bilingual proficiency
  • Swedish Professional working proficiency
  • French Limited working proficiency
  • Catalan Full professional proficiency
Skills

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Bio

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Credentials

  • Adobe Certified Expert - Analytics Developer
    Adobe
    Apr, 2016
    - Nov, 2024
  • Tealium Certified Professional Advanced Solutions & Deployments
    Tealium
    Aug, 2015
    - Nov, 2024
  • Adobe Certified Expert - Analytics Business Practitioner
    Adobe
    Mar, 2015
    - Nov, 2024

Experience

  • Matsmart - Motatos
    • Food & Beverages
    • 100 - 200 Employee
    • Head Of Analytics
      • Jan 2021 - Present

      Responsible for Matsmart - Motatoes data strategy and vision. Developing and maintaining the company's data platform to ensure scalability and business expansion. Leading, supporting and coaching the Analytics team. Responsible for Matsmart - Motatoes data strategy and vision. Developing and maintaining the company's data platform to ensure scalability and business expansion. Leading, supporting and coaching the Analytics team.

  • Bonava
    • Sweden
    • Real Estate
    • 700 & Above Employee
    • Digital Analytics Manager
      • Jan 2017 - Jan 2021

      Global responsible for measurement and data management strategy and infrastructure for customer digital channels. Global responsible for measurement and data management strategy and infrastructure for customer digital channels.

  • Comprend
    • Sweden
    • Advertising Services
    • 100 - 200 Employee
    • Web Analytics Consultant
      • Feb 2014 - Jan 2017

      Worked mainly for IKEA´s global organization as web and app measurement architect and implementation responsible for analytics, marketing and customer data platform technologies. In addition, supported business units with ad hoc analysis, trained eCommerce and digital analysts from all group countries and developed global automated reporting solutions. Worked mainly for IKEA´s global organization as web and app measurement architect and implementation responsible for analytics, marketing and customer data platform technologies. In addition, supported business units with ad hoc analysis, trained eCommerce and digital analysts from all group countries and developed global automated reporting solutions.

  • Metrika Consulting
    • Sweden
    • Software Development
    • Ecommerce Marketing Manager
      • Sep 2012 - Oct 2013

      Responsible for technical sales and commercialization of Stata statistical software in Scandinavia. Developed and administrated a small eCommerce platform integrated with distribution and accounting systems, managed digital marketing campaigns and organized lectures and events. Responsible for technical sales and commercialization of Stata statistical software in Scandinavia. Developed and administrated a small eCommerce platform integrated with distribution and accounting systems, managed digital marketing campaigns and organized lectures and events.

  • Tourspain
    • Travel Arrangements
    • 100 - 200 Employee
    • Online Marketing Manager
      • Oct 2009 - Aug 2012

      Development and analysis of marketing campaigns performed by tour operators and Scandinavian airlines to promote strategic destinations subventioned by the Spanish Ministry of Tourism. Market research and organization of promotions and tourism fairs. Development and analysis of marketing campaigns performed by tour operators and Scandinavian airlines to promote strategic destinations subventioned by the Spanish Ministry of Tourism. Market research and organization of promotions and tourism fairs.

  • Ajuntament de Rubí
    • Spain
    • Government Administration
    • 100 - 200 Employee
    • Statistics & data mining technician
      • Mar 2008 - Jun 2009

      Official statistics, publications and urban planning studies. Report automatization and data mining. Georeferentiation of administrative data. Official statistics, publications and urban planning studies. Report automatization and data mining. Georeferentiation of administrative data.

Education

  • Universitat de Barcelona
    Master’s Degree, Sociology
    2004 - 2009
  • University of Essex
    Essex Summer School in Social Science Data Analysis
    2008 - 2008

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