Founder

• Sep 2019 - Present

Building an eco-innovative Brunch Food Company by turning surplus ingredients into tasty food. The first product "tavaha" - sea kisses carrots, is a plant based alternative to smoked salmon made out of organic surplus carrots.- Focus on transparency throughout the value chain and beyond.- We work together with small food coops and enthusiastic individuals to make the product available in rural Austria.I oversee all operative and strategic decisions. from carrot sourcing to sustainable packaging and business development.Track record: * Finalist at innovate4nature by Impact Hub Vienna and WWF (https://www.innovate4nature.at/)* Prize for 'Most Sustainable Startup' @ FAB Accelerator 2020 (https://www.mustartuphub.com/fab-accelerator/), a programme from Metro, Herd and MU Start Up Hub* Finalist EIT Climate KIC Climate Launchpad Austria* seen on TV (Galileo, November 2020), media coverage in print and digital (Kurier, Tech & Nature, ...)

Member Of The Board Of Advisors

• Nov 2020 - Present

Co-Founder and Marketing and Communications Manager

• Oct 2019 - Nov 2020

Preservation Culture is a social enterprise addressing household food waste by teaching preservation techniques in workshops run by women from diverse backgrounds.We up-skill women from ethnic minority groups as facilitators, who once qualified are employed by Preservation Culture to share their knowledge of food preservation through the delivery of workshops.# Innovation prize recepient from EIT Food Change Makers ProgrammeI work remote and am responsible for- website supervision (set up, building landing page and content management using CMS)- social media content production and planning

Social Media Manager

• Nov 2019 - Feb 2020

the company specialises on growing oyster mushrooms on coffee ground.my tasks included:- content creation for facebook and instagram- copy-writing for newsletter

Master Thesis Student

• Jan 2018 - Jun 2018

My master thesis, which I wrote in collaboration with IKEA, focused on the interplay of a global player and small enterprises to drive sustainable innovation together.A strong personal motivation to prevent food from being a resource to become waste acted as a starting point and fascilitator for my research.

Communications Manager

• Oct 2017 - Jun 2018

Addlrr is a startup based in the South of Sweden that aims at linking social causes, brands and users by creating valuable connections.My tasks included taking care of the content shared on the companies social media accounts and I was also involved in conceptualizing the product together with the other co-founders to make it ready for launch.Through working at Addlrr I got an insight of the fast paced startup scene as well as the challenges connected to setting up a new business.

Editorial Journalist at Botanica - the roots and branches of sustainable ideas

• Sep 2017 - Mar 2018

Botanica is an independent publication for students at LNU. It is run by students, for students.I was part of the editorial team and besides contributing with articles and interviews myself I handled administrative work.

AYOY Activity Project Leader

• Sep 2017 - Dec 2017

Together with the team of Globala Kronoberg I did prepare an International Training Course for young European Youth Leader. The result was a 10 day Training in the framework of Erasmus+ that did focus on outdoor activities and public space.The work did include brainstorming, individual coaching and practical use of team building methods prior to the training and leading teambuilding activities and project management during the training itself.

Brand Management Intern

• Jun 2015 - Sep 2015

I did support the Marketing Departement at Allos Hofmanufaktur in Bremen in particular the Allos brand team.My tasks did include market research, product development and trend spotting

Trendscout for Ja! Natürlich Naturprodukte GmbH

• Aug 2014 - Dec 2014

Organic Trendscout scholarship during my exchange semester in Lahti, Finland