Kristin Back
Marketing Specialist at Macomb Center for the Performing Arts- Claim this Profile
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English Native or bilingual proficiency
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Sign Language Elementary proficiency
Topline Score
Bio
Experience
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Macomb Center for the Performing Arts
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United States
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1 - 100 Employee
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Marketing Specialist
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Dec 2022 - Present
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Social Media and Website Manager
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Sep 2020 - Dec 2022
Daily and weekly updates to the church’s website.Maintenance of the church’s social media accounts and postings.Supervision of the preparation of the weekly newsletter and final editing.Preparation of the weekly congregational e-mail.Provide hands-on and advisory assistance to staff and volunteers for the marketing needs of the church, which may include the creation of brochures, flyers, newsletters, posters, signage, etc.Photography of certain church events as needed.Video recording as requested of various staff members and church members for use in communications about various activities and offerings of the church.Creation and maintenance of publication standards, including the use of the church’s logo, font type and size for printed materials, graphic standards for all publications.Archiving of electronic media and photography for long term storage.
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Macomb Center for the Performing Arts
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United States
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1 - 100 Employee
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Marketing Assistant
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Nov 2019 - Aug 2020
Developed marketing materials in cooperation with artists’ agencies, graphics department, and print shop.Prepared marketing proposals.Wrote publicity materials, including press releases, advertising copy, direct mail pieces, and program inserts.Coordinated the production of all advertising and publicity materials for newspapers, television and radio, website, cable including placement, design, writing of copy and coordination of printing.Maintained and updated databases for marketing activities.Maintained and updated Macomb Center for the Performing Arts and Lorenzo Cultural Center social media platforms such as Facebook, Twitter and Instagram.Generated, edited, and published daily content (original text, images or video) that builds meaningful connections and encourages community members to take action.
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Office Assistant
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Apr 2016 - Jun 2018
Spoke to customers on the phone and coordinated appointmentsTyped up invoices and paid bills Spoke to customers on the phone and coordinated appointmentsTyped up invoices and paid bills
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SSDM
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United States
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Marketing Services
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1 - 100 Employee
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Creative Intern
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Sep 2017 - Dec 2017
Created numerous display ads and social media graphicsWrote blog posts as well as published them Created numerous display ads and social media graphicsWrote blog posts as well as published them
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Education
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Oakland University
Bachelor of Arts - BA, Communication and Media Studies -
Macomb Community College
General Studies