Alex R.
Chief Marketing Officer at The Credit Agents- Claim this Profile
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Bio
Frank Gonzales
Alex Rocha is a someone who truly believes in providing the best service for his clients. It's always a pleasure working with him and I will continue to recommend friends, family and business colleagues to him because I know he will take great care of them. On top fantastic communication, Alex delivers results! Anyone that is serious about growing their business needs to work with him!
Kevin Shannon
Alex is an incredible resource for any individual or business looking to utilize relevant outreach tools to reach target audiences and add value to prospects while fueling growth. As a colleague I have seen Alex live every day with integrity and bring value to everyone around him - as a friend you couldn't ask for a more selfless individual.
Frank Gonzales
Alex Rocha is a someone who truly believes in providing the best service for his clients. It's always a pleasure working with him and I will continue to recommend friends, family and business colleagues to him because I know he will take great care of them. On top fantastic communication, Alex delivers results! Anyone that is serious about growing their business needs to work with him!
Kevin Shannon
Alex is an incredible resource for any individual or business looking to utilize relevant outreach tools to reach target audiences and add value to prospects while fueling growth. As a colleague I have seen Alex live every day with integrity and bring value to everyone around him - as a friend you couldn't ask for a more selfless individual.
Frank Gonzales
Alex Rocha is a someone who truly believes in providing the best service for his clients. It's always a pleasure working with him and I will continue to recommend friends, family and business colleagues to him because I know he will take great care of them. On top fantastic communication, Alex delivers results! Anyone that is serious about growing their business needs to work with him!
Kevin Shannon
Alex is an incredible resource for any individual or business looking to utilize relevant outreach tools to reach target audiences and add value to prospects while fueling growth. As a colleague I have seen Alex live every day with integrity and bring value to everyone around him - as a friend you couldn't ask for a more selfless individual.
Frank Gonzales
Alex Rocha is a someone who truly believes in providing the best service for his clients. It's always a pleasure working with him and I will continue to recommend friends, family and business colleagues to him because I know he will take great care of them. On top fantastic communication, Alex delivers results! Anyone that is serious about growing their business needs to work with him!
Kevin Shannon
Alex is an incredible resource for any individual or business looking to utilize relevant outreach tools to reach target audiences and add value to prospects while fueling growth. As a colleague I have seen Alex live every day with integrity and bring value to everyone around him - as a friend you couldn't ask for a more selfless individual.
Credentials
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Social Media Marketing for Small Business
LinkedInFeb, 2018- Oct, 2024
Experience
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The Credit Agents
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Houston, Texas Area
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Chief Marketing Officer
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Dec 2015 - Present
• Drive brand engagement and reach by developing and overseeing highly effective paid ads, social media, SEO, affiliate marketing, email, and other marketing campaigns. • Maintain responsibility for overseeing a $100K monthly advertising budget for Facebook Ads, Google Ads, Bing Ads, TikTok Ads, SEO, and more. • Succeeded in generating $5.7M in LTV customers with a 5X ROA through managed efforts. • Established and grew the marketing department to six employees responsible for strategizing campaigns, including training, mentoring, and developing team members. • Leverage strong project management and team leadership skills to ensure the successful execution of thousands of marketing-related projects. • Perform in-depth market research to gain key insights into new customer acquisition strategies. Proficient in Google Analytics, Facebook Insights, SEMRush, BuzzSumo, Heatmaps, Google Search Console, Audience Insights, and more. • Draft and prepare weekly marketing KPI reports for the CEO and collaborate with the CEO to adopt strategies with the goal of maximizing campaign ROIs. • Analyze and evaluate competitors to secure an advantage for the business within the market. • Demonstrate strong knowledge of current marketing trends, innovations, and best practices. • Utilize Google Analytics and other web analytics platforms to determine campaign effectiveness. • Ensure compliance with brand voice, goals, and objectives across all marketing operations. • Align objectives and bridge communications with fellow leaders to develop high-impact marketing strategies that generate revenue and improve brand reach. Show less
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Sticky Promotions
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Houston, Texas, United States
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District Manager
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Jan 2005 - Aug 2015
• Oversaw and coordinated the performance of 100+ employees and five entertainment locations, including providing training and professional development opportunities for staff members. • Spearheaded the development and execution of local marketing campaigns for all five venues. • Prepared monthly P&L statements and identified key areas for improvement. • Optimized the customer experience by analyzing real-time feedback from clients and staff. Improving FOH and BOH operations. Improving handling times and client satisfaction. • Handled day-to-day administrative tasks to support successful operations. Coordinating meetings with attorneys, distributors, CPAs, and team leaders. Execute weekly performance audits. Analyze trends in revenue, successful promotions, and optimized margins. • Generated revenue increases ranging from 24% to 38% at all locations through impactful marketing campaigns and internal optimizations, including increasing prices and improving employee performance. Show less
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Education
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University of Houston-Downtown
Marketing
Community
