Adam Hofbauer

Senior Art Director at AbelsonTaylor
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Chicago Area

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Experience

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Senior Art Director
      • Feb 2023 - Present

      • Consistently delivered high-quality designs that effectively met client needs and surpassed expectations, earning recognition for exceptional performance. • Demonstrated exceptional communication and coordination skills while working alongside Creative Directors and Content Strategists to ensure a cohesive visual style and message across all designs. • Consistently delivered high-quality designs that effectively met client needs and surpassed expectations, earning recognition for exceptional performance. • Demonstrated exceptional communication and coordination skills while working alongside Creative Directors and Content Strategists to ensure a cohesive visual style and message across all designs.

    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Senior Art Director
      • Mar 2022 - Sep 2022

      • Successfully led branding efforts for a multi-billion dollar pharmaceutical organization, resulting in increased stakeholder satisfaction by 95%. • Conceptualized and executed multiple design options for various projects including website design, flyers, emails, social media, and promotional products, resulting in high client satisfaction. • Demonstrated strong leadership skills by overseeing multiple rounds of design and development while delivering effective design solutions that met client needs. • Contributed to internal efforts by designing 10 emails with a focus on improved user engagement for a client’s senior management to send mass communications to their 50-person sales organization. • Delivered tangible business value by augmenting a healthcare product’s website design, resulting in a 12% increase in user retention through the use of infographics and other illustrations. Show less

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Art Director
      • Nov 2021 - Feb 2022

      • Developed and presented multiple design concepts for various products in partnership with senior copywriters and the account team, resulting in high client satisfaction. • Utilized effective communication and coordination skills to work with multiple stakeholders, including the Creative Director and Content Strategist, to ensure a cohesive visual style and message across all designs. • Delivered high-quality designs that met client needs and exceeded expectations. • Contributed to the overall success of the agency by delivering designs that effectively communicated the client's message and helped to achieve their goals. Show less

    • United States
    • Consumer Goods
    • 1 - 100 Employee
    • Art Director
      • Nov 2016 - Mar 2021

      • Successfully rebranded the entire company, working closely with the Creative Art Director to disseminate new brand guidelines throughout the organization, resulting in increased stakeholder satisfaction by 95%. • Utilized effective collaboration and communication skills to work with the marketing team to develop weekly sales communications that highlighted selected products, resulting in 35% faster product delivery. • Demonstrated strong art direction and project management skills by leading a variety of campaigns, photoshoots, print publications, and digital products. • Developed a wide range of marketing materials such as logos, print collateral, POS displays, and other marketing materials for 300+ national home improvement retail store locations. • Contributed to the company's growth by designing new packaging for current and new products as Perfect Aire rapidly expanded its products to 4 separate home improvement corporations. • Implemented a review process for all artwork to maintain brand consistency and ensure high-quality design standards. • Displayed a dedication to mentorship by sharing company-specific design principles with Juinor designers and multimedia interns. Show less

    • Business Consulting and Services
    • 1 - 100 Employee
    • Graphic Designer
      • Feb 2016 - Oct 2016

      • Develop designs that aligned with clients' branding guidelines and met their specific needs. • Created in-store marketing materials for hardware store suppliers, resulting in increased sales and customer engagement. • Developed a full suite of advertising for clients, including digital and print ads, print collateral, signage, brochures, and social media content. • Demonstrated strong attention to detail and design expertise by crafting high-quality materials that effectively communicated clients' messaging and helped to achieve their goals. • Contributed to the overall success of the agency by delivering designs that effectively communicated the client's message and helped to achieve their goals. Show less

    • United States
    • Semiconductor Manufacturing
    • 100 - 200 Employee
    • Marketing Communications Graphic Designer
      • Sep 2014 - Oct 2015

      • Demonstrated strong project management skills by overseeing projects from concept through completion, carefully maintaining brand standards. • Developed web and e-marketing materials for both the intranet and external website, ensuring that they were visually appealing and met the company's branding standards. • Utilized strong design skills to create materials that effectively communicated the company's message and helped to achieve its goals. • Contributed to the overall success of the company by delivering high-quality marketing materials that helped to increase brand awareness and drive sales. Show less

    • United States
    • Medical Equipment Manufacturing
    • 100 - 200 Employee
    • Senior Multimedia Designer
      • Sep 2008 - Sep 2014

      • Delivered well-articulated designs for corporate print and digital advertising, marketing collateral, packaging, and trade show graphics resulting in high client satisfaction. • Utilized strong design skills to craft advertising designs for our most profitable products, which were showcased as Editor’s Choice in various reputable dental magazines. • Demonstrated strong collaboration and communication skills by working cross-functionally with various departments such as Quality, Project Management, Regulatory, Purchasing, Sales, and the CEO to develop product labels, packaging design, marketing collateral, and videos for one of our top-selling products. • Showcased leadership skills by spearheading the startup and growth of a YouTube channel and company web video library to increase the engagement of current and prospective clients. • Managed multiple projects with competing deadlines and diverse requirements swiftly, by timely communicating progress and consistently meeting expectations. • Displayed a dedication to mentorship by providing constructive feedback and supporting, motivating, and inspiring junior designers. • Demonstrated advanced skills in photography and editing by supervising product photoshoots and incorporating advanced editing techniques that enhanced the final product. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Email Marketing / Graphic Design Specialist
      • Oct 2007 - Sep 2008

      • Produced and designed print and web advertisements involving reward and incentive programs for a large customer in the oil industry resulting in high client satisfaction. • Demonstrated strong collaboration and communication skills by working closely with the Director of Sales and Marketing to ensure that projects were completed on time and in line with brand guidelines. • Led the company's branding efforts by overseeing the design and production of all marketing materials including flyers, tradeshow displays, websites, e-mails, forms, and advertisements, ensuring that they were in line with brand guidelines and met the company's standards. • Demonstrated strong organizational skills by performing administrative functions such as updating the Client and Prospect contact list in ACT, maintaining, and organizing graphic archives. • Demonstrated leadership skills by orchestrating all in-house advertising and external marketing. • Maintained company website design and content updates, ensuring that it was visually appealing, up-to-date, and met the company's branding standards. • Contributed to the overall success of the company by delivering high-quality marketing materials that helped to increase brand awareness and drive sales. Show less

    • United States
    • 1 - 100 Employee
    • Marketing Graphic Designer
      • Aug 2005 - Oct 2007

      • Successfully launched and managed the company's domestic and international marketing campaigns with industry publications such as Spray Technology, Aerosol Europe, Cossma, and Aerosol La Revista. • Increased brand awareness through the design of a highly effective convention booth display. • Developed and updated the product video library for the sales team, helping them to effectively showcase the company's products to potential customers. • Created a new sales specification sheet layout, including pictures in color for all products, helping to increase product visibility and sales. • Contributed to the overall success of the company by delivering marketing and design materials that effectively communicated the company's message and helped to increase brand awareness and drive sales. Show less

    • Graphic Designer
      • Jun 2003 - Aug 2005

      • Delivered high-quality designs and layouts of intricate forms for high-profile customers resulting in high client satisfaction. • Demonstrated strong technical skills by preparing documents for printing, scanning images, creating color proofs, and setting color specifications to match printer requirements. • Provided excellent client support by generating repeat business from major accounts such as State Farm, SBC, Marriott, Sprint, Advocate Health Care, Winston Wyatt, Third Millennium, and HSHS (Hospital Sister Health System). • Strengthened communication with customers by designing and formatting company newsletters. • Contributed to the overall success of the company by delivering high-quality designs that effectively communicated the client's message and helped to achieve their goals. Show less

Education

  • American Academy of Art
    BFA, Graphic Design
  • College of DuPage
    User Interface Design Certificate Program, Mobile, Responsive and Email Design
  • Hinsdale South High School

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