Anna Román Rosier

Head of Media Relations and Content at Biocat, BioRegion of Catalonia
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Barcelona Metropolitan Area, ES
Languages
  • Spanish Native or bilingual proficiency
  • Français Native or bilingual proficiency
  • English Full professional proficiency
  • Catalan Native or bilingual proficiency
  • Italian Limited working proficiency

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Experience

    • Spain
    • Biotechnology Research
    • 1 - 100 Employee
    • Head of Media Relations and Content
      • Mar 2023 - Present

    • Head of Corporate Image and Promotion
      • Dec 2022 - Mar 2023

      Leadership, coordination, execution and support in the promotion of programs and institutional activities and in collaboration, management of marketing and communication materials, corporate image developments or applications. Organization of acts and/or large events in person and/or online (Presentation of the BioRegion Report 2022, Barcelona Health Innovation Week, 4YFN, BioEurope Spring,...). Definition and planning of the editorial line of the company, dissemination of content of… Show more Leadership, coordination, execution and support in the promotion of programs and institutional activities and in collaboration, management of marketing and communication materials, corporate image developments or applications. Organization of acts and/or large events in person and/or online (Presentation of the BioRegion Report 2022, Barcelona Health Innovation Week, 4YFN, BioEurope Spring,...). Definition and planning of the editorial line of the company, dissemination of content of the own programs and projects with content of social interest. Scheduling and writing news for the website and press releases. Development of audiovisual material for external use: videos, photographs, interviews, etc.. (StartUp Generation. d.Health interviews,..) Writing arguments. Clipping; contact with the agency, selection of news of interest for the daily sending of mail to the BBDD

    • Spain
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • Head of Marketing and Business Development manager
      • Jun 2017 - Oct 2022

      Design, coordination and execution of marketing and communication strategies. Annual budget planning and management Development of international commercial strategy Coordination with different agencies Selection and organization of attendance to trade fairs and congresses Development of promotional material Design, coordination and execution of marketing and communication strategies. Annual budget planning and management Development of international commercial strategy Coordination with different agencies Selection and organization of attendance to trade fairs and congresses Development of promotional material

    • Spain
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • International Marketing & Sales Manager
      • Nov 2015 - Dec 2016

      - Develop business plan and strategy for the brand and the two yearly collections - Prepare action plans for effective search for international sales leads and prospects.​ - Provide timely feedback to senior management regarding international sales performance.​ - Controls expenses to meet budget guidelines.​ - Development of key relathionship with international distributors, agents and retailers - Designs and recommends international sales and marketing programs.​ - Lead and… Show more - Develop business plan and strategy for the brand and the two yearly collections - Prepare action plans for effective search for international sales leads and prospects.​ - Provide timely feedback to senior management regarding international sales performance.​ - Controls expenses to meet budget guidelines.​ - Development of key relathionship with international distributors, agents and retailers - Designs and recommends international sales and marketing programs.​ - Lead and Coordinate all international shipping, distribution and delivery with Supply Chain personal.​ - Manages and directs all sales activities to achieve global sales and profit goals.​ - Develop and implement 2.0 marketing plan - Develop and implement communication plan (development of tools for diferent channels) - E-commerce coordination - Distribution, invoicing and stock control Show less - Develop business plan and strategy for the brand and the two yearly collections - Prepare action plans for effective search for international sales leads and prospects.​ - Provide timely feedback to senior management regarding international sales performance.​ - Controls expenses to meet budget guidelines.​ - Development of key relathionship with international distributors, agents and retailers - Designs and recommends international sales and marketing programs.​ - Lead and… Show more - Develop business plan and strategy for the brand and the two yearly collections - Prepare action plans for effective search for international sales leads and prospects.​ - Provide timely feedback to senior management regarding international sales performance.​ - Controls expenses to meet budget guidelines.​ - Development of key relathionship with international distributors, agents and retailers - Designs and recommends international sales and marketing programs.​ - Lead and Coordinate all international shipping, distribution and delivery with Supply Chain personal.​ - Manages and directs all sales activities to achieve global sales and profit goals.​ - Develop and implement 2.0 marketing plan - Develop and implement communication plan (development of tools for diferent channels) - E-commerce coordination - Distribution, invoicing and stock control Show less

  • Ana Nebot
    • Barcelona y alrededores, España
    • Press and Communication Manager
      • Jan 2011 - Dec 2013

      Communication manager in Spain for Children Worldwide Fashion group –kid’s wear brands- (Boss Kidswear, Chloé, DKNY, Billieblush, Timberland and Little Marc Jacobs), Bensimon (shoes) and women’s fashion company Jocavi. Press day organisation, product placement, shopping with stylists, press release writing, press trip coordination,… Direct relation with Spanish on-line and off-line media and TV Sponsoring agreement Communication manager in Spain for Children Worldwide Fashion group –kid’s wear brands- (Boss Kidswear, Chloé, DKNY, Billieblush, Timberland and Little Marc Jacobs), Bensimon (shoes) and women’s fashion company Jocavi. Press day organisation, product placement, shopping with stylists, press release writing, press trip coordination,… Direct relation with Spanish on-line and off-line media and TV Sponsoring agreement

    • Country Manager
      • Dec 2009 - Dec 2010

      Assisting director and founder of the company Creation and development of the commercial and operational marketing department: development and implementation of promotional actions and point of sale material, reviewing, scrutinizing and developing operational process flows, managing daily operations, identifying new customers/points of sales, … Assisting director and founder of the company Creation and development of the commercial and operational marketing department: development and implementation of promotional actions and point of sale material, reviewing, scrutinizing and developing operational process flows, managing daily operations, identifying new customers/points of sales, …

    • Spain
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Senior Communication Manager
      • Apr 2006 - Apr 2009

      Communication manager Spain: Development and implementation of the communication plan in Spain for the prestige brands of the group: Carolina Herrera, Paco Rabanne, Prada, Nina Ricci, Comme des Garçons and Orlane Press presentations for: Nina (Nina Ricci), CH (Carolina Herrera), One Million (Paco Rabanne) and Infusion d’Iris (Prada) Corporate communication for Carolina Herrera and Paco Rabanne Direct relation with media

    • International Product Manager
      • May 2004 - Apr 2006

      Development of the international marketing and communication plan for the COMME DES GARÇONS fragrances brand. International launch of the new Comme des Garçons fragrance: Comme des Garçons 2 MAN.

    • Operational Marketing Manager
      • Mar 2000 - Apr 2004

      Creation and development of the new operational marketing department Europe. Development and implementation of the global strategy of the Carolina Herrera and Comme des Garçons brands in Spain, Belgium, Germany, Italy, England and the Netherlands

    • International Sales Assistant
      • Mar 1999 - Feb 2000

      Drafting of proposals and offers to clients duly completed following the procedure established in the company. Coordination and monitoring of the department's tasks in close communication with the legal, financial, and logistics departments. Direct support to the International Sales director in any tasks that may arise in the different market openings, such as expense settlements, reporting, closing agendas, among others.

    • United Kingdom
    • Oil and Gas
    • 700 & Above Employee
    • Customer Service & Distribution Manager
      • Jan 1993 - Feb 1999

      Responsible for the purchase, storage and distribution of Chemical products in Spain and Portugal Orders monitoring Relation with suppliers and customers Responsible for the purchase, storage and distribution of Chemical products in Spain and Portugal Orders monitoring Relation with suppliers and customers

Education

  • Instituto Internacional de Marketing. IIMN
    Postgrado en Marketing Online y Estragegias de Comunicación Digital, Marketing digital y Comunicación
    2016 - 2017
  • Universitat Oberta de Catalunya
    Publicidad y Relaciones Públicas
    2010 -
  • Escuela Internacional de Protocolo
    Tecnica de Protocol i Relacions Institucionals, Protocolo y comunicación
    2000 - 2003
  • CETA Escola Universitària de Turisme
    Diplomatura de turismo, Diplomada en Turismo
    1989 - 1992

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