Experience

Tonal

• United States
• Wellness and Fitness Services
• 200 - 300 Employee

• Design Director

  • Jul 2022 - Present

  Director of Design, leading the Product Design Team including the functions of Industrial Design, CMF and User Experience.

• Senior Manager, Industrial Design

  • Jan 2022 - Jul 2022

  Responsible for leading the Hardware Design teams, including Industrial Design and CMF (Color Materials & Finishes). Enabling team structure and scale as well as building the Industrial Design Studio at the San Francisco HQ office. Leading HW projects ranging from Devices and Accessories product development; Design Language development; organization & planning for ID-team resources & processes; R&D and design/innovation roadmap.



Google

• United States
• Software Development
• 700 & Above Employee

• Creative Lead / Industrial Design Manager

  • May 2016 - Jan 2022

  Senior Staff Industrial Designer / Manager. Built and led a team of industrial designers (10-12 direct reports in three locations/timezones). Primary focus was the creative direction of the Pixel mobile computing product portfolio (phones, accessories and laptops) within Google's consumer hardware industrial design group. My journey at Google was not only one about building and scaling a team while shipping multiple products every year from 2013 through 2022, but also one that required… Show more Senior Staff Industrial Designer / Manager. Built and led a team of industrial designers (10-12 direct reports in three locations/timezones). Primary focus was the creative direction of the Pixel mobile computing product portfolio (phones, accessories and laptops) within Google's consumer hardware industrial design group. My journey at Google was not only one about building and scaling a team while shipping multiple products every year from 2013 through 2022, but also one that required establishing a large part of the foundation for the Industrial Design job function and hardware design at the company (including tasks like: building a prototyping shop, writing evaluation & interviewing criteria, helping set the ground for sustainability in hardware, championing diversity & inclusion in ID). It’s hard to summarize nearly a decade of work here, but three aspects I feel proud about are: Having done the early work on the Nexus devices (from the Nexus 5 through the Nexus 6P) which helped pave the way for Google to start building its own phones. Contributing largely to set the design language for the Pixel devices, from the first Pixel phone in 2016, through the Pixel 7 family of phones, as well as the Pixelbook laptops and their respective accessories (cases and wireless/wired chargers, stylus). But what I feel most proud of, is having built a team of super talented industrial designers, which I am confident they will continue to do amazing work for the years to come.

• Senior Industrial Designer

  • Jun 2013 - May 2016

  Senior Designer & Creative Lead at the Consumer Hardware group, with primary focus on the Industrial Design of the Nexus mobile products (Google's former flagship brand of mobile computing devices).



AGENT

• Mexico City Area, Mexico

• Creative Director & Co-founder

  • Oct 2009 - May 2013

  Design Team Leader and Principal, responsible for integration of business vision and design execution. Activities Included: Business Strategy, Project Management, Creative Direction, Business Development & Client Management, Industrial Design. Design Team Leader and Principal, responsible for integration of business vision and design execution. Activities Included: Business Strategy, Project Management, Creative Direction, Business Development & Client Management, Industrial Design.



LUNAR Design

• United States
• Design Services
• 1 - 100 Employee

• Senior Lead Designer

  • Oct 2004 - Nov 2008

  Lead designer for multiple programs on medical equipment, consumer electronics, sports products and toys. Led programs from end-to-end for clients including: HP, Sandisk, LeapFrog, Adidas. Co-Founder of internal sustainability team. Lead designer for multiple programs on medical equipment, consumer electronics, sports products and toys. Led programs from end-to-end for clients including: HP, Sandisk, LeapFrog, Adidas. Co-Founder of internal sustainability team.



Independent Consultant

• Mexico City Area, Mexico

• Industrial Designer

  • Jun 2002 - Sep 2004

  Independent Industrial Design Consultant. Activities included: Design, Project Management, Project Team Leadership & Creative Direction, Client & Vendor Liaison. Independent Industrial Design Consultant. Activities included: Design, Project Management, Project Team Leadership & Creative Direction, Client & Vendor Liaison.



Pininfarina

• Italy
• Design Services
• 300 - 400 Employee

• Intern - Transportation Design

  • Mar 2003 - May 2003



Johnson Controls

• Ireland
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Intern - Transportation Design

  • Feb 2002 - May 2002



Volkswagen MX

• Mexico
• Wholesale Motor Vehicles and Parts
• 700 & Above Employee

• Intern - Transportation Design

  • Jul 2001 - Aug 2001