Experience

Zanui

• Australia
• Retail
• 1 - 100 Employee

• Head of eCommerce & Marketing

  • Jan 2023 - Present

  - Responsible for all marketing and eCommerce activities and platforms, leading a team of 7 including 2 senior reports. - Developing marketing and promotional strategies to achieve financial KPIs, focused on acquisition, revenue generation and retention. - Oversee execution of paid media, SEO, email and website activity (including onsite UX, A/B testing, customer journey enhancements) - Managing budgeting and forecasting, including revenue, gross profit, and marketing spend return. - Responsible for all marketing and eCommerce activities and platforms, leading a team of 7 including 2 senior reports. - Developing marketing and promotional strategies to achieve financial KPIs, focused on acquisition, revenue generation and retention. - Oversee execution of paid media, SEO, email and website activity (including onsite UX, A/B testing, customer journey enhancements) - Managing budgeting and forecasting, including revenue, gross profit, and marketing spend return.



The Zoo Republic

• Australia
• Advertising Services
• 1 - 100 Employee

• Senior Digital Marketing Manager

  • Jan 2020 - Dec 2022

  The Zoo Republic acquired Step Change's digital division in 2020. - Oversaw the strategy, design and execution of digital activations and campaigns across paid media, email automation, content, website, SEO and more - Managed a team of digital execs & managers to support their performance, skillset and workload - Built long-term relationships with clients and suppliers The Zoo Republic acquired Step Change's digital division in 2020. - Oversaw the strategy, design and execution of digital activations and campaigns across paid media, email automation, content, website, SEO and more - Managed a team of digital execs & managers to support their performance, skillset and workload - Built long-term relationships with clients and suppliers



Step Change

• Australia
• Business Consulting and Services
• 1 - 100 Employee

• Senior Digital Marketing Manager

  • Dec 2019 - Jan 2020

  Step Change Digital was acquired by The Zoo Republic in January 2020, and I transitioned my role and clients across to the new agency.

• Paid Media Manager

  • Aug 2018 - Dec 2019

  - Responsible for the performance of all of Step Change's paid media campaigns, with a primary focus on Google and Facebook Ads.- Developed, implemented and optimised go-to-market & paid media acquisition strategies and campaigns for clients- Built effective, collaborative relationships with clients and relevant stakeholders



The Guardian

• United Kingdom
• Book and Periodical Publishing
• 700 & Above Employee

• Content Marketing Manager

  • Oct 2016 - Aug 2018

  - Oversaw the performance and reporting of all of the Guardian's branded content campaigns - Responsible for the amplification and promotion of branded content via paid promotion across multiple platforms including Facebook, Twitter, LinkedIn, Outbrain, Youtube and Google Ads. - Accountable for the successful delivery of client KPIs. - Built dashboards and reporting for clients and internal teams - Oversaw the performance and reporting of all of the Guardian's branded content campaigns - Responsible for the amplification and promotion of branded content via paid promotion across multiple platforms including Facebook, Twitter, LinkedIn, Outbrain, Youtube and Google Ads. - Accountable for the successful delivery of client KPIs. - Built dashboards and reporting for clients and internal teams



LocaliQ Australia & New Zealand

• Australia
• Advertising Services
• 1 - 100 Employee

• Program Manager, Design & Build

  • Oct 2015 - Sep 2016

  - Led the design, build and go-live processes of Search, Display and Facebook campaigns- Managed the onshore Design & Build team and successfully integrated processes with offshore partners- Integrated Facebook Ads into ReachLocal's product suite, and was directly responsible for continually improving the quality & processes for all new Facebook campaigns

• Senior Campaign Manager

  • May 2015 - Oct 2015

  Specialised in saving ReachLocal's most at-risk clients, turning poor performance into excellence, and provided subject matter expertise to the wider business through mentorship and training.

• Australia Regional Lead, Design & Build

  • Oct 2014 - May 2015

  Team Lead for the Design & Build team, acted as a team mentor and escalation point for all campaign builds, and provided strategic advice and direction for premium campaigns.

• NSW Metro Lead - Campaign Services

  • Oct 2013 - Oct 2014

  Responsible for driving the knowledge and best practices for Sydney Metro region's SEM campaigns, working with internal and external clients to provide excellent campaign results.

• Campaign Analyst

  • Feb 2013 - Oct 2013

  Providing detailed analysis and recommendations for search engine advertising (SEM) and Display campaigns - and working hard to meet the goals of our clients.



Sydney Opera House

• Australia
• Performing Arts
• 400 - 500 Employee

• Online Marketing Intern

  • Feb 2012 - Apr 2012

  Created multiple EDM's per week, and assisted with the creation and maintenance of digital content on the Sydney Opera House website. Created multiple EDM's per week, and assisted with the creation and maintenance of digital content on the Sydney Opera House website.



Premier Contact Point Pty Ltd

• Australia
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Coordinator

  • Jul 2010 - Jan 2012

  - Developed Premier's brand attributes and overall brand image - Redeveloped Premier's website and learnt Joomla from scratch - Developed our SEM strategy and improved the team's CRM practices using Salesforce - Organised and managed a number of client and industry events including tradeshows - Developed Premier's brand attributes and overall brand image - Redeveloped Premier's website and learnt Joomla from scratch - Developed our SEM strategy and improved the team's CRM practices using Salesforce - Organised and managed a number of client and industry events including tradeshows