Mathieu Pierré

Traffic Specialist at LMWR
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Contact Information
us****@****om
(386) 825-5501
Location
Nantes, Pays de la Loire, France, FR
Languages
  • French Native or bilingual proficiency
  • Spanish Full professional proficiency
  • English Full professional proficiency

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Credentials

  • Adwords Display Certification
    Google
    Oct, 2016
    - Nov, 2024
  • Adwords Search Certification
    Google
    Oct, 2016
    - Nov, 2024
  • Adwords Shopping Certification
    Google
    Oct, 2016
    - Nov, 2024

Experience

    • France
    • Advertising Services
    • 1 - 100 Employee
    • Traffic Specialist
      • Nov 2019 - Jun 2023

      Stratégie média, recommandation, gestion et optimisation des leviers payants online. - SEA : Google Ads, Bing Ads - Social Ads (Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, Snapchat Ads, Pinterest Ads, Tiktok Ads) - Display Programmatique - Shopping Google Ads - Vidéo Youtube Secteurs d'activités : - BtoC et BtoB - Tourisme, agroalimentaire, collectivités, entreprises privées variées - Sites vitrine et… Show more Stratégie média, recommandation, gestion et optimisation des leviers payants online. - SEA : Google Ads, Bing Ads - Social Ads (Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, Snapchat Ads, Pinterest Ads, Tiktok Ads) - Display Programmatique - Shopping Google Ads - Vidéo Youtube Secteurs d'activités : - BtoC et BtoB - Tourisme, agroalimentaire, collectivités, entreprises privées variées - Sites vitrine et e-commerce Outils : Google Ads, Microsoft Ads, Analytics, Business Manager, LinkedIn Ads, etc. Show less Stratégie média, recommandation, gestion et optimisation des leviers payants online. - SEA : Google Ads, Bing Ads - Social Ads (Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, Snapchat Ads, Pinterest Ads, Tiktok Ads) - Display Programmatique - Shopping Google Ads - Vidéo Youtube Secteurs d'activités : - BtoC et BtoB - Tourisme, agroalimentaire, collectivités, entreprises privées variées - Sites vitrine et… Show more Stratégie média, recommandation, gestion et optimisation des leviers payants online. - SEA : Google Ads, Bing Ads - Social Ads (Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, Snapchat Ads, Pinterest Ads, Tiktok Ads) - Display Programmatique - Shopping Google Ads - Vidéo Youtube Secteurs d'activités : - BtoC et BtoB - Tourisme, agroalimentaire, collectivités, entreprises privées variées - Sites vitrine et e-commerce Outils : Google Ads, Microsoft Ads, Analytics, Business Manager, LinkedIn Ads, etc. Show less

    • France
    • Marketing Services
    • 1 - 100 Employee
    • Consultant SEA
      • Feb 2018 - Oct 2019

      o Création et gestion de campagnes Paid : - SEA : Google Ads, Bing Ads - Social Ads (Facebook, Instagram, Twitter) - Display Google Ads - Shopping Google Ads - Vidéo Youtube o Définition des objectifs o Mise en place d'une structure adaptée aux objectifs fixés o Analyse et reporting des performances o Collaboration avec les équipes marketing et techniques (recommandations, tracking, ...) Compétences : Autonomie, sens du relationnel, esprit… Show more o Création et gestion de campagnes Paid : - SEA : Google Ads, Bing Ads - Social Ads (Facebook, Instagram, Twitter) - Display Google Ads - Shopping Google Ads - Vidéo Youtube o Définition des objectifs o Mise en place d'une structure adaptée aux objectifs fixés o Analyse et reporting des performances o Collaboration avec les équipes marketing et techniques (recommandations, tracking, ...) Compétences : Autonomie, sens du relationnel, esprit d'analyse et esprit d'équipe. Secteurs d'activités : - BtoC et BtoB - Hôtelier, Cosmétique, Pharmaceutique, Assurances, Télé achat, ... Outils : Google Ads, Bing Ads, Analytics, Facebook Ads, LinkedIn Ads. Show less o Création et gestion de campagnes Paid : - SEA : Google Ads, Bing Ads - Social Ads (Facebook, Instagram, Twitter) - Display Google Ads - Shopping Google Ads - Vidéo Youtube o Définition des objectifs o Mise en place d'une structure adaptée aux objectifs fixés o Analyse et reporting des performances o Collaboration avec les équipes marketing et techniques (recommandations, tracking, ...) Compétences : Autonomie, sens du relationnel, esprit… Show more o Création et gestion de campagnes Paid : - SEA : Google Ads, Bing Ads - Social Ads (Facebook, Instagram, Twitter) - Display Google Ads - Shopping Google Ads - Vidéo Youtube o Définition des objectifs o Mise en place d'une structure adaptée aux objectifs fixés o Analyse et reporting des performances o Collaboration avec les équipes marketing et techniques (recommandations, tracking, ...) Compétences : Autonomie, sens du relationnel, esprit d'analyse et esprit d'équipe. Secteurs d'activités : - BtoC et BtoB - Hôtelier, Cosmétique, Pharmaceutique, Assurances, Télé achat, ... Outils : Google Ads, Bing Ads, Analytics, Facebook Ads, LinkedIn Ads. Show less

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • SEA Specialist
      • Oct 2016 - Oct 2017

    • United States
    • Leisure, Travel & Tourism
    • 700 & Above Employee
    • SEO Executive
      • Mar 2016 - Jun 2016

      Optimize Organic Search Results using SEO methods and tools : - SEO-Copywriting : Title tag, Meta description, Meta keywords, Alt tag, Heading, Anchor text, ... - Keyword-Focus : Evaluate keywords from Google Seach Console - Content Generation - Increase internal link and create deep links - Implement redirects code - AnalyseGoogle ranking factors - Analyse website performance clics, visits, keywords, ... - Stay aware to industry new & best practices SEO tools… Show more Optimize Organic Search Results using SEO methods and tools : - SEO-Copywriting : Title tag, Meta description, Meta keywords, Alt tag, Heading, Anchor text, ... - Keyword-Focus : Evaluate keywords from Google Seach Console - Content Generation - Increase internal link and create deep links - Implement redirects code - AnalyseGoogle ranking factors - Analyse website performance clics, visits, keywords, ... - Stay aware to industry new & best practices SEO tools used : Google Webmastertools & Google Analytics CMS : Magnolia Show less Optimize Organic Search Results using SEO methods and tools : - SEO-Copywriting : Title tag, Meta description, Meta keywords, Alt tag, Heading, Anchor text, ... - Keyword-Focus : Evaluate keywords from Google Seach Console - Content Generation - Increase internal link and create deep links - Implement redirects code - AnalyseGoogle ranking factors - Analyse website performance clics, visits, keywords, ... - Stay aware to industry new & best practices SEO tools… Show more Optimize Organic Search Results using SEO methods and tools : - SEO-Copywriting : Title tag, Meta description, Meta keywords, Alt tag, Heading, Anchor text, ... - Keyword-Focus : Evaluate keywords from Google Seach Console - Content Generation - Increase internal link and create deep links - Implement redirects code - AnalyseGoogle ranking factors - Analyse website performance clics, visits, keywords, ... - Stay aware to industry new & best practices SEO tools used : Google Webmastertools & Google Analytics CMS : Magnolia Show less

    • Australia Working Holiday Visa
      • Oct 2014 - Oct 2015

      ► Work in various businesses during the whole year (tourism, events, ...) ► Improvement of my english in a professional environment (speaking and writing) ► Adaptation, autonomy and challenge ► Work in various businesses during the whole year (tourism, events, ...) ► Improvement of my english in a professional environment (speaking and writing) ► Adaptation, autonomy and challenge

    • United Kingdom
    • Chemical Manufacturing
    • 700 & Above Employee
    • Marketing and Communication Assistant
      • Apr 2014 - Jul 2014

      Several missions in marketing and communication such as: ► Developed and supported the content strategy with marketing and SEO tools. ► Conducted communication campaigns, both internal and external ways: social media, flyers, mailing, ...) ► Charged of the community management: posted relevant industry news, upcoming events, products solutions, company content. ► Managed analysis of the traffic on the different social media ► Developed and enhanced tools/channels for better… Show more Several missions in marketing and communication such as: ► Developed and supported the content strategy with marketing and SEO tools. ► Conducted communication campaigns, both internal and external ways: social media, flyers, mailing, ...) ► Charged of the community management: posted relevant industry news, upcoming events, products solutions, company content. ► Managed analysis of the traffic on the different social media ► Developed and enhanced tools/channels for better communication with customers/potential customers ► Build strong relationships with our customers, partners and all the industry influencers. ► Managed Website: creation of contents, SEO ► Controlled and analysed performance to ensure results are on track, also identify the issues and recommend solutions ► Worked with Google Analytic, Photoshop, Sphinx, ... Show less Several missions in marketing and communication such as: ► Developed and supported the content strategy with marketing and SEO tools. ► Conducted communication campaigns, both internal and external ways: social media, flyers, mailing, ...) ► Charged of the community management: posted relevant industry news, upcoming events, products solutions, company content. ► Managed analysis of the traffic on the different social media ► Developed and enhanced tools/channels for better… Show more Several missions in marketing and communication such as: ► Developed and supported the content strategy with marketing and SEO tools. ► Conducted communication campaigns, both internal and external ways: social media, flyers, mailing, ...) ► Charged of the community management: posted relevant industry news, upcoming events, products solutions, company content. ► Managed analysis of the traffic on the different social media ► Developed and enhanced tools/channels for better communication with customers/potential customers ► Build strong relationships with our customers, partners and all the industry influencers. ► Managed Website: creation of contents, SEO ► Controlled and analysed performance to ensure results are on track, also identify the issues and recommend solutions ► Worked with Google Analytic, Photoshop, Sphinx, ... Show less

  • My Space Barcelona
    • Barcelona, Spain
    • Marketing and Communication Manager
      • Apr 2013 - Aug 2013

      ► Managed web-marketing: Own website management (SEO), plus our properties on partners website (Booking, Housetrip, Airbnb, Apartments Barcelona, ...) ► Yield management: controlled reservations, managed both rates and availability ► Community management: posting relevant informations on the city events, promotions ► Customers management: deal with enquiries and requests from guests, provided informations ► Translated and created contents in both english and french: company… Show more ► Managed web-marketing: Own website management (SEO), plus our properties on partners website (Booking, Housetrip, Airbnb, Apartments Barcelona, ...) ► Yield management: controlled reservations, managed both rates and availability ► Community management: posting relevant informations on the city events, promotions ► Customers management: deal with enquiries and requests from guests, provided informations ► Translated and created contents in both english and french: company presentations, services informations, contracts ► Feedback management ► Controlled and analysed performance, if needed, recommended solutions ► Worked with software such as Icnea and Photoshop Show less ► Managed web-marketing: Own website management (SEO), plus our properties on partners website (Booking, Housetrip, Airbnb, Apartments Barcelona, ...) ► Yield management: controlled reservations, managed both rates and availability ► Community management: posting relevant informations on the city events, promotions ► Customers management: deal with enquiries and requests from guests, provided informations ► Translated and created contents in both english and french: company… Show more ► Managed web-marketing: Own website management (SEO), plus our properties on partners website (Booking, Housetrip, Airbnb, Apartments Barcelona, ...) ► Yield management: controlled reservations, managed both rates and availability ► Community management: posting relevant informations on the city events, promotions ► Customers management: deal with enquiries and requests from guests, provided informations ► Translated and created contents in both english and french: company presentations, services informations, contracts ► Feedback management ► Controlled and analysed performance, if needed, recommended solutions ► Worked with software such as Icnea and Photoshop Show less

    • Commercial Assistant in B to B
      • Sep 2010 - Sep 2012

      ► B to B trading ► Clients portfolio management ► Organisation and participation in trade exhibition ► Prospecting ► Accounting ► B to B trading ► Clients portfolio management ► Organisation and participation in trade exhibition ► Prospecting ► Accounting

Education

  • IAE Nice (Graduate School of Management)
    Master's degree 2, Marketing
    2013 - 2014
  • IAE - Busines School - Université Nice Sophia Antipolis (France)
    Master's degree 1, Management (Business Strategy/Marketing/Finance)
    2012 - 2013
  • IUT Charlemagne of Nancy (France)
    Bachelor's degree, International trading
    2008 - 2011

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