Mathieu Pierré
Traffic Specialist at LMWR- Claim this Profile
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French Native or bilingual proficiency
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Spanish Full professional proficiency
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English Full professional proficiency
Topline Score
Bio
Credentials
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Adwords Display Certification
GoogleOct, 2016- Nov, 2024 -
Adwords Search Certification
GoogleOct, 2016- Nov, 2024 -
Adwords Shopping Certification
GoogleOct, 2016- Nov, 2024
Experience
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LMWR
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France
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Advertising Services
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1 - 100 Employee
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Traffic Specialist
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Nov 2019 - Jun 2023
Stratégie média, recommandation, gestion et optimisation des leviers payants online. - SEA : Google Ads, Bing Ads - Social Ads (Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, Snapchat Ads, Pinterest Ads, Tiktok Ads) - Display Programmatique - Shopping Google Ads - Vidéo Youtube Secteurs d'activités : - BtoC et BtoB - Tourisme, agroalimentaire, collectivités, entreprises privées variées - Sites vitrine et… Show more Stratégie média, recommandation, gestion et optimisation des leviers payants online. - SEA : Google Ads, Bing Ads - Social Ads (Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, Snapchat Ads, Pinterest Ads, Tiktok Ads) - Display Programmatique - Shopping Google Ads - Vidéo Youtube Secteurs d'activités : - BtoC et BtoB - Tourisme, agroalimentaire, collectivités, entreprises privées variées - Sites vitrine et e-commerce Outils : Google Ads, Microsoft Ads, Analytics, Business Manager, LinkedIn Ads, etc. Show less Stratégie média, recommandation, gestion et optimisation des leviers payants online. - SEA : Google Ads, Bing Ads - Social Ads (Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, Snapchat Ads, Pinterest Ads, Tiktok Ads) - Display Programmatique - Shopping Google Ads - Vidéo Youtube Secteurs d'activités : - BtoC et BtoB - Tourisme, agroalimentaire, collectivités, entreprises privées variées - Sites vitrine et… Show more Stratégie média, recommandation, gestion et optimisation des leviers payants online. - SEA : Google Ads, Bing Ads - Social Ads (Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, Snapchat Ads, Pinterest Ads, Tiktok Ads) - Display Programmatique - Shopping Google Ads - Vidéo Youtube Secteurs d'activités : - BtoC et BtoB - Tourisme, agroalimentaire, collectivités, entreprises privées variées - Sites vitrine et e-commerce Outils : Google Ads, Microsoft Ads, Analytics, Business Manager, LinkedIn Ads, etc. Show less
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Peak Ace
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France
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Marketing Services
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1 - 100 Employee
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Consultant SEA
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Feb 2018 - Oct 2019
o Création et gestion de campagnes Paid : - SEA : Google Ads, Bing Ads - Social Ads (Facebook, Instagram, Twitter) - Display Google Ads - Shopping Google Ads - Vidéo Youtube o Définition des objectifs o Mise en place d'une structure adaptée aux objectifs fixés o Analyse et reporting des performances o Collaboration avec les équipes marketing et techniques (recommandations, tracking, ...) Compétences : Autonomie, sens du relationnel, esprit… Show more o Création et gestion de campagnes Paid : - SEA : Google Ads, Bing Ads - Social Ads (Facebook, Instagram, Twitter) - Display Google Ads - Shopping Google Ads - Vidéo Youtube o Définition des objectifs o Mise en place d'une structure adaptée aux objectifs fixés o Analyse et reporting des performances o Collaboration avec les équipes marketing et techniques (recommandations, tracking, ...) Compétences : Autonomie, sens du relationnel, esprit d'analyse et esprit d'équipe. Secteurs d'activités : - BtoC et BtoB - Hôtelier, Cosmétique, Pharmaceutique, Assurances, Télé achat, ... Outils : Google Ads, Bing Ads, Analytics, Facebook Ads, LinkedIn Ads. Show less o Création et gestion de campagnes Paid : - SEA : Google Ads, Bing Ads - Social Ads (Facebook, Instagram, Twitter) - Display Google Ads - Shopping Google Ads - Vidéo Youtube o Définition des objectifs o Mise en place d'une structure adaptée aux objectifs fixés o Analyse et reporting des performances o Collaboration avec les équipes marketing et techniques (recommandations, tracking, ...) Compétences : Autonomie, sens du relationnel, esprit… Show more o Création et gestion de campagnes Paid : - SEA : Google Ads, Bing Ads - Social Ads (Facebook, Instagram, Twitter) - Display Google Ads - Shopping Google Ads - Vidéo Youtube o Définition des objectifs o Mise en place d'une structure adaptée aux objectifs fixés o Analyse et reporting des performances o Collaboration avec les équipes marketing et techniques (recommandations, tracking, ...) Compétences : Autonomie, sens du relationnel, esprit d'analyse et esprit d'équipe. Secteurs d'activités : - BtoC et BtoB - Hôtelier, Cosmétique, Pharmaceutique, Assurances, Télé achat, ... Outils : Google Ads, Bing Ads, Analytics, Facebook Ads, LinkedIn Ads. Show less
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llorella&co
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Spain
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Advertising Services
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1 - 100 Employee
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SEA Specialist
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Oct 2016 - Oct 2017
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Royal Caribbean International
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United States
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Leisure, Travel & Tourism
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700 & Above Employee
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SEO Executive
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Mar 2016 - Jun 2016
Optimize Organic Search Results using SEO methods and tools : - SEO-Copywriting : Title tag, Meta description, Meta keywords, Alt tag, Heading, Anchor text, ... - Keyword-Focus : Evaluate keywords from Google Seach Console - Content Generation - Increase internal link and create deep links - Implement redirects code - AnalyseGoogle ranking factors - Analyse website performance clics, visits, keywords, ... - Stay aware to industry new & best practices SEO tools… Show more Optimize Organic Search Results using SEO methods and tools : - SEO-Copywriting : Title tag, Meta description, Meta keywords, Alt tag, Heading, Anchor text, ... - Keyword-Focus : Evaluate keywords from Google Seach Console - Content Generation - Increase internal link and create deep links - Implement redirects code - AnalyseGoogle ranking factors - Analyse website performance clics, visits, keywords, ... - Stay aware to industry new & best practices SEO tools used : Google Webmastertools & Google Analytics CMS : Magnolia Show less Optimize Organic Search Results using SEO methods and tools : - SEO-Copywriting : Title tag, Meta description, Meta keywords, Alt tag, Heading, Anchor text, ... - Keyword-Focus : Evaluate keywords from Google Seach Console - Content Generation - Increase internal link and create deep links - Implement redirects code - AnalyseGoogle ranking factors - Analyse website performance clics, visits, keywords, ... - Stay aware to industry new & best practices SEO tools… Show more Optimize Organic Search Results using SEO methods and tools : - SEO-Copywriting : Title tag, Meta description, Meta keywords, Alt tag, Heading, Anchor text, ... - Keyword-Focus : Evaluate keywords from Google Seach Console - Content Generation - Increase internal link and create deep links - Implement redirects code - AnalyseGoogle ranking factors - Analyse website performance clics, visits, keywords, ... - Stay aware to industry new & best practices SEO tools used : Google Webmastertools & Google Analytics CMS : Magnolia Show less
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International experience
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Australia
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Australia Working Holiday Visa
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Oct 2014 - Oct 2015
► Work in various businesses during the whole year (tourism, events, ...) ► Improvement of my english in a professional environment (speaking and writing) ► Adaptation, autonomy and challenge ► Work in various businesses during the whole year (tourism, events, ...) ► Improvement of my english in a professional environment (speaking and writing) ► Adaptation, autonomy and challenge
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Linde
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United Kingdom
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Chemical Manufacturing
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700 & Above Employee
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Marketing and Communication Assistant
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Apr 2014 - Jul 2014
Several missions in marketing and communication such as: ► Developed and supported the content strategy with marketing and SEO tools. ► Conducted communication campaigns, both internal and external ways: social media, flyers, mailing, ...) ► Charged of the community management: posted relevant industry news, upcoming events, products solutions, company content. ► Managed analysis of the traffic on the different social media ► Developed and enhanced tools/channels for better… Show more Several missions in marketing and communication such as: ► Developed and supported the content strategy with marketing and SEO tools. ► Conducted communication campaigns, both internal and external ways: social media, flyers, mailing, ...) ► Charged of the community management: posted relevant industry news, upcoming events, products solutions, company content. ► Managed analysis of the traffic on the different social media ► Developed and enhanced tools/channels for better communication with customers/potential customers ► Build strong relationships with our customers, partners and all the industry influencers. ► Managed Website: creation of contents, SEO ► Controlled and analysed performance to ensure results are on track, also identify the issues and recommend solutions ► Worked with Google Analytic, Photoshop, Sphinx, ... Show less Several missions in marketing and communication such as: ► Developed and supported the content strategy with marketing and SEO tools. ► Conducted communication campaigns, both internal and external ways: social media, flyers, mailing, ...) ► Charged of the community management: posted relevant industry news, upcoming events, products solutions, company content. ► Managed analysis of the traffic on the different social media ► Developed and enhanced tools/channels for better… Show more Several missions in marketing and communication such as: ► Developed and supported the content strategy with marketing and SEO tools. ► Conducted communication campaigns, both internal and external ways: social media, flyers, mailing, ...) ► Charged of the community management: posted relevant industry news, upcoming events, products solutions, company content. ► Managed analysis of the traffic on the different social media ► Developed and enhanced tools/channels for better communication with customers/potential customers ► Build strong relationships with our customers, partners and all the industry influencers. ► Managed Website: creation of contents, SEO ► Controlled and analysed performance to ensure results are on track, also identify the issues and recommend solutions ► Worked with Google Analytic, Photoshop, Sphinx, ... Show less
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My Space Barcelona
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Barcelona, Spain
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Marketing and Communication Manager
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Apr 2013 - Aug 2013
► Managed web-marketing: Own website management (SEO), plus our properties on partners website (Booking, Housetrip, Airbnb, Apartments Barcelona, ...) ► Yield management: controlled reservations, managed both rates and availability ► Community management: posting relevant informations on the city events, promotions ► Customers management: deal with enquiries and requests from guests, provided informations ► Translated and created contents in both english and french: company… Show more ► Managed web-marketing: Own website management (SEO), plus our properties on partners website (Booking, Housetrip, Airbnb, Apartments Barcelona, ...) ► Yield management: controlled reservations, managed both rates and availability ► Community management: posting relevant informations on the city events, promotions ► Customers management: deal with enquiries and requests from guests, provided informations ► Translated and created contents in both english and french: company presentations, services informations, contracts ► Feedback management ► Controlled and analysed performance, if needed, recommended solutions ► Worked with software such as Icnea and Photoshop Show less ► Managed web-marketing: Own website management (SEO), plus our properties on partners website (Booking, Housetrip, Airbnb, Apartments Barcelona, ...) ► Yield management: controlled reservations, managed both rates and availability ► Community management: posting relevant informations on the city events, promotions ► Customers management: deal with enquiries and requests from guests, provided informations ► Translated and created contents in both english and french: company… Show more ► Managed web-marketing: Own website management (SEO), plus our properties on partners website (Booking, Housetrip, Airbnb, Apartments Barcelona, ...) ► Yield management: controlled reservations, managed both rates and availability ► Community management: posting relevant informations on the city events, promotions ► Customers management: deal with enquiries and requests from guests, provided informations ► Translated and created contents in both english and french: company presentations, services informations, contracts ► Feedback management ► Controlled and analysed performance, if needed, recommended solutions ► Worked with software such as Icnea and Photoshop Show less
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Compagnie Pétrolière de l'Est
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Golbey, France
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Commercial Assistant in B to B
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Sep 2010 - Sep 2012
► B to B trading ► Clients portfolio management ► Organisation and participation in trade exhibition ► Prospecting ► Accounting ► B to B trading ► Clients portfolio management ► Organisation and participation in trade exhibition ► Prospecting ► Accounting
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Education
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IAE Nice (Graduate School of Management)
Master's degree 2, Marketing -
IAE - Busines School - Université Nice Sophia Antipolis (France)
Master's degree 1, Management (Business Strategy/Marketing/Finance) -
IUT Charlemagne of Nancy (France)
Bachelor's degree, International trading