Marcela Fecuri ๐Ÿณ๏ธโ€๐ŸŒˆ

Special Project Manager at Woohoo
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Contact Information
us****@****om
(386) 825-5501
Location
Sรฃo Paulo, Sรฃo Paulo, Brazil, BR
Languages
  • English Native or bilingual proficiency
  • Portuguese Native or bilingual proficiency
  • Espanhol Professional working proficiency
Skills

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Juliana Ribas

Marcela รฉ uma pessoa extremamente criativa e uma profissional ambiciosa que gosta de estar sempre รก frente inovando. Tive o prazer de trabalhar com ela por oito anos na Universal, onde construรญmos juntas esta marca no Brasil, criando as redes sociais da empresa, lanรงando filmes inesquecรญveis e realizando diversas aรงรตes inovadoras no Digital, muitas delas reconhecidas e premiadas. Recomendo a Marcela nรฃo sรณ por ser uma excelente profissional da รกrea Digital, mas tambรฉm por ser uma pessoa do bem, com รณtimo coraรงao e que se pode confiar.

Fellipe Augusto Trindade

Marcela รฉ uma grande profissional. Inspiradora, Criativa, Enรฉrgica e muito comprometida com resultados. Tive a oportunidade de trabalhar com ela em projetos que resultaram em prรชmios e outras conquistas muito bacanas! Certamente uma profissional acima da mรฉdia no qual levo grandes aprendizados!

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Credentials

  • O Processo Criativo em Cinco Etapas
    LinkedIn
    Aug, 2019
    - Nov, 2024

Experience

  • Woohoo Channel
    • Brazil
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Special Project Manager
      • Nov 2022 - Present

      Creation and development of programs, commercial and strategies for the WooHoo channel. Creation and development of programs, commercial and strategies for the WooHoo channel.

  • Self-employed
    • Marketing Strategist
      • Jan 2021 - Present

      I create strategies to improve, growth and conquer. I create strategies to improve, growth and conquer.

  • ARVORE Immersive Experiences
    • Brazil
    • Software Development
    • 1 - 100 Employee
    • Head of Marketing and Publishing
      • Jul 2022 - Feb 2023

      Responsible for games branding and ARVOREโ€™s institutional branding strategies and growth initiatives. Planning and executing communication and sales tactics, creating marketing deliverables to ensure our games to stand out. Responsible for games branding and ARVOREโ€™s institutional branding strategies and growth initiatives. Planning and executing communication and sales tactics, creating marketing deliverables to ensure our games to stand out.

  • Universal Pictures International Entertainment
    • United Kingdom
    • Entertainment Providers
    • 1 - 100 Employee
    • Senior Digital & Marketing Manager
      • Mar 2019 - Dec 2020

      Responsible for the Digital department, and senior marketing.Taking care of budget management, marketing and digital strategies. Digital and offline media buying.Corporate partnerships. Cooperation with the sales team, promotions team and publicity team.Creator and responsible for all the social media presence of Universal Pictures Brasil.

    • Digital Marketing Manager
      • Feb 2016 - Mar 2019

      Responsible for the Digital department; budget management, digital strategies. Corporate partnerships. Cooperation with the sales team, promotions team, publicity team and offline team.Creator and responsible of all the social media presence of Universal Pictures Brasil.

    • Head of Creative and Digital
      • Jul 2013 - Feb 2016

      Responsible for the Digital and Creative department; budget management, digital strategies. Briefing and approval of production for TV and radio spots, giveaways, promotions, production of communication materials for POS, creating online campaign. Corporate partnerships. Cooperation with the sales team, the promotions team, the publicity team and offline team.

  • PlayArte Pictures
    • Movies, Videos, and Sound
    • 1 - 100 Employee
    • Marketing Manager
      • May 2012 - Jul 2013

      Responsible for the Marketing Film Releases, Budget management, media and promotional strategies. Briefing and approval of production for TV and radio spots, giveaways, promotions, production of communication materials for POS, creating online campaign. Organizing premieres and events. Corporate partnerships. Cooperation with the sales team. Responding directly to the president of the company. www.playartepictures.com.br Responsible for the Marketing Film Releases, Budget management, media and promotional strategies. Briefing and approval of production for TV and radio spots, giveaways, promotions, production of communication materials for POS, creating online campaign. Organizing premieres and events. Corporate partnerships. Cooperation with the sales team. Responding directly to the president of the company. www.playartepictures.com.br

  • Grupo INK
    • Marketing Coordinator and Publicist at INK GROUP
      • Mar 2011 - May 2012

      Responsible for the Marketing of Group Ink (Academia de Filme, Base 7, Margarida Filmes, Colmeia, Illegal FX). Budget management. Media, events production, giveaways, promotions, partnerships, producing communication material, online campaign creation and dissemination of films, series and other performed works. Creation and social media power. Responding directly to the president of the company Grupo INK formado pelas empresas: - Margarida Filmes - Academia de Filmes - Colmeia - Academia de Cultura - Base 7 - Cia de Licenรงas - Ipanema - Ilegal FX Show less

  • Mirada
    • Producer, Product Manager and Marketing
      • Oct 2010 - Mar 2011

      Product Manager and Commercial for Mirada Wedding, selling the company's service and Producer for Mirada Filmes, producing video commercials for clients such as Dove, Hotmail, Coca-Cola, among others. Responsible for the online of the two divisions of Mirada. Mirada Imagem: http://vimeo.com/miradaimagem Mirada Wedding: http://miradawedding.carbonmade.com/ Product Manager and Commercial for Mirada Wedding, selling the company's service and Producer for Mirada Filmes, producing video commercials for clients such as Dove, Hotmail, Coca-Cola, among others. Responsible for the online of the two divisions of Mirada. Mirada Imagem: http://vimeo.com/miradaimagem Mirada Wedding: http://miradawedding.carbonmade.com/

  • Midas Music
    • Brazil
    • Music
    • 1 - 100 Employee
    • Product Manager - Marketing
      • Sep 2009 - Oct 2010

      Responsible for promotions, videoclips production, gifts and promotional materials, production of communication material, online campaign creation, business development and advisory services to television for all the bands and the label Arsenal Music, Rick Bonadio's studio, among them; Titรฃs, NXZero, Fresno, Strike, Gloria, Fake Number and others. Responsible for promotions, videoclips production, gifts and promotional materials, production of communication material, online campaign creation, business development and advisory services to television for all the bands and the label Arsenal Music, Rick Bonadio's studio, among them; Titรฃs, NXZero, Fresno, Strike, Gloria, Fake Number and others.

  • RLC - Comunicaรงรตes e Idรฉias
    • Publicist and Public Relations
      • Jan 2009 - Oct 2009

      Takimg care exclusevely of PLAYBOY account, traveling with the cover models to promotional activities, creating and planning promotional actions, events and assisting with press and social networks. Creator and maintainer of the PLAYBOY profile on twitter. Takimg care exclusevely of PLAYBOY account, traveling with the cover models to promotional activities, creating and planning promotional actions, events and assisting with press and social networks. Creator and maintainer of the PLAYBOY profile on twitter.

  • Imovision
    • Brazil
    • Movies, Videos, and Sound
    • 1 - 100 Employee
    • Marketing Supervisor
      • Jul 2008 - Jan 2009

      Responsible for the Marketing, budget management, media and promotional strategies Briefing and approval of production for TV and radio spots, giveaways, promotions, production of communication materials for POS, creating online campaign. Organizing premieres and events. Corporate partnerships. Cooperation with the sales team. Responding directly to the president of the company. Responsible for the Marketing, budget management, media and promotional strategies Briefing and approval of production for TV and radio spots, giveaways, promotions, production of communication materials for POS, creating online campaign. Organizing premieres and events. Corporate partnerships. Cooperation with the sales team. Responding directly to the president of the company.

  • ABRAMUS - Associaรงรฃo Brasileira de Mรบsica e Arte
    • Account Service
      • Feb 2008 - Jul 2008

      Contact advertising agency, media relations, organizing events, printed materials and corporate announcements. Relationship with the market seeking new partnerships and business. Preparation of follow-ups to the Presidency. Contact advertising agency, media relations, organizing events, printed materials and corporate announcements. Relationship with the market seeking new partnerships and business. Preparation of follow-ups to the Presidency.

  • Self Publicidade
    • Producer and RTVC
      • Jul 2007 - Feb 2008

      Prospecting and acquiring new customers, customer tracking, negotiations, building briefings and creating campaigns. Prospecting and acquiring new customers, customer tracking, negotiations, building briefings and creating campaigns.

  • ComunicaFilmes
    • Producer Assistant
      • Mar 2007 - Jul 2007

      Work as a producer assistant in pre-production, as in set and post. Work as a producer assistant in pre-production, as in set and post.

  • allTV
    • Brazil
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Producer
      • Jan 2004 - Nov 2005

      Producer of : * Mulheres Poderosas (daily) * A Special Lady (weekly) * Leandro Ventura apresenta Mulheres Poderosas (weekly) * TV Cueca (weekly) In all shows, organized the creation of agendas, raising sponsorship and exchanges, coordinating the entire process, from pre to post production. Producer of : * Mulheres Poderosas (daily) * A Special Lady (weekly) * Leandro Ventura apresenta Mulheres Poderosas (weekly) * TV Cueca (weekly) In all shows, organized the creation of agendas, raising sponsorship and exchanges, coordinating the entire process, from pre to post production.

Education

  • PUCRS - Pontifรญcia Universidade Catรณlica do Rio Grande do Sul
    Executive MBA, Marketing, Branding e Growth
    2021 - 2022
  • Stanford University Graduate School of Business
    IMS Executive Program
    2016 - 2016
  • Fundaรงรฃo Armando รlvares Penteado
    Bachelor's degree, Cinematography and Film/Video Production
    2002 - 2006

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