Performance Coordinator

• Jul 2022 - Present

Digital Media Coordinator

• Mar 2022 - Jun 2022

Search Campaign Creation• interpreted client's brief and extracted the relevant information to create campaign strategy• effective use of planning tools to develop keyword and campaign strategies• researched and selected the relevant destination URLs for each ad group / keyword• created and managed relevant ad extensionsAccount Analysis• updated campaign budget pacing daily, ensuring data accuracy and report any issues/recommendations to Digital Manager• controlled monthly budgets according to approved MBAs• ran Search Query reports regularly• proactively came up with new opportunities to increase account performance (new keywords, ad copy refreshment, etc).Reporting and Optimisation• responsible for downloading, organising and interpreting the data for client reports• ensured client reports are done and revised by Digital Manager respecting internal and clients’ deadlines• came up with relevant and insightful commentary for all reports, showing the ability to turn numbers into qualitative information that clients can use to make business decisions• checked if KPIs are met and results are consistent with goals for each report generated• consistently flagged any performance issues with Digital Manager• proactively suggested optimisations and changes to improve campaign resultsFinance Processes• managed campaign spends throughout the campaign, ensuring no overspends or underspends go unnoticed• generated Search plans (MBAs), sent to clients, and sought approval before starting any campaigns• ensured budgets uploaded in search engines were accurate and dates matched MBAs

Marketing and Communications Intern

• Oct 2021 - Dec 2021

• developed and executed overall Food & Beverage content strategy focused on growing traffic and engagement• worked closely with the Marketing & Communications Manager and Senior Communications Executive on developing content strategy as well as reporting• ensured content representing the F&B outlets across print, and online media platforms was consistently on-brand for the venues• created promotions and related marketing collateral• worked closely with the Marketing & Communications Manager and Senior Communications Executive to manage and update website content for relevant Ovolo promotions – blogs, websites, webpages, event listings etc to elevate brand and partnerships• stayed up to date with social trends across Hong Kong and Australia and key international markets• managed social media and content creation for venues to drive follower growth, engagement, and revenue• monitored and managed comments/engagement across the F&B social platforms• identified and liaised with relevant key opinion leaders, negotiated compensation for social media content, and ensured the relevant agreements were in place• identified other opportunities for increasing brand awareness/partnerships• attended WIP team meetings as required

Social Media Marketing Intern

• Jul 2021 - Oct 2021

• provided administrative assistance to the Marketing Manager• assisted in developing a strategic plan for branding and socials across multiple regional events and multiple channels• assisted in the creation and editing of photo content for social platforms• liaised with other marketing and administrative team members in the support of overall marketing delivery• assisted with public relations for Brisbane Festival 2021• supported public relations and social media delivery across the festival delivery period• assisted with the collation of data and reporting as directed