Alan Tam

Chief Marketing Officer at Actium Health
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Contact Information
us****@****om
(386) 825-5501

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Experience

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Chief Marketing Officer
      • Jan 2023 - 1 year

      San Francisco Bay Area

    • VP of Marketing
      • Oct 2020 - Dec 2022

    • Podcast Host
      • Oct 2022 - 1 year 3 months

      United States Consumer experiences, major disruptors, and AI tech are shaping healthcare for years to come. On Hello Healthcare, we dive deep on these issues with leaders who are driving change. We hope that their stories will drive you to demand and create a better future (www.actiumhealth.com/hello-healthcare-podcast/)

    • United States
    • Hospitals and Health Care
    • 100 - 200 Employee
    • VP Marketing
      • Jul 2018 - Jun 2020

      San Francisco Bay Area Built and optimized the entire marketing function: demand generation (including funnel development and acceleration), operations, product marketing, customer marketing, content marketing, social marketing, events and communications (AR/PR). Re-branded and transformed organizational go-to-market beyond SMB, scaling into enterprise healthcare (hospitals, health systems, community health centers, large independent physician groups) through hyper-targeted messaging, product… Show more Built and optimized the entire marketing function: demand generation (including funnel development and acceleration), operations, product marketing, customer marketing, content marketing, social marketing, events and communications (AR/PR). Re-branded and transformed organizational go-to-market beyond SMB, scaling into enterprise healthcare (hospitals, health systems, community health centers, large independent physician groups) through hyper-targeted messaging, product launches, high impact integrated ABM campaigns and sales enablement. Built and scaled a growth focused, data-driven marketing team that consistently generated a 6X pipeline and achieved a marketing spend ROI of 6:1. Partnered with product management to drive product roadmap and launched impactful patient engagement capabilities that completed the patient care continuum, including patient scheduling, mobile patient intake, and telehealth. Built and launched customer marketing, including customer ambassador programs to develop happy customers into brand ambassadors, evangelists, and advisors. Set PR, AR and thought leadership strategy with customer success stories and thought leadership content pieces using Luma Health's platform data. Show less

    • United States
    • Software Development
    • 1 - 100 Employee
    • Sr. Director, Product Marketing
      • Jan 2016 - Jan 2018

      San Francisco Bay Area Own product marketing & go-to-market strategy for Swrve’s mobile marketing engagement platform Drove and managed platform messaging, positioning, branding and product launches. Design & manage a scalable enterprise sales enablement and education program across the field organization. Grow pipeline by supporting account-based demand generation programs with strategy, messaging, and content. Drove and managed AR & PR strategies, driving advancement and brand… Show more Own product marketing & go-to-market strategy for Swrve’s mobile marketing engagement platform Drove and managed platform messaging, positioning, branding and product launches. Design & manage a scalable enterprise sales enablement and education program across the field organization. Grow pipeline by supporting account-based demand generation programs with strategy, messaging, and content. Drove and managed AR & PR strategies, driving advancement and brand awareness. Show less

    • Software Development
    • 400 - 500 Employee
    • Director, Product Marketing
      • Oct 2014 - Nov 2015

      San Francisco, CA Create and lead strategy and execution on re-positioning, messaging and branding of Kenshoo’s technologies from point solutions to a holistic enterprise-class offering, including pricing and packaging. Drive go-to-market strategies and product launches. Manage and lead product marketing team responsible for global sales enablement and certification efforts, including the creation of world-class sales tools. Product and technology evangelist.

    • United States
    • Design Services
    • 500 - 600 Employee
    • Director, Product Marketing
      • Jun 2011 - Jul 2014

      San Francisco Bay Area Build and lead new business and go-to-market stratetgy for digital advertising and digital publishing. Build and drive go-to-market strategy, execution and launch of Web Font Services for fonts.com and Enterprise clients

    • United States
    • Software Development
    • 700 & Above Employee
    • Sr. Product Marketing Manager
      • Jun 2007 - Jun 2011

      Go-to-market strategy and launch of Flash Player, Adobe AIR and Flash Lite for Mobile Devices and Digital Home leading to exponential revenue growth and developer ecosystem adoption

    • Sr. Product Marketing Manager
      • Aug 2003 - May 2007

      Led and drove cross-functional teams on enterprise go-to-market strategy, product launches and adoption of the LiveCycle Enterprise Suite in Adobe's Business Productivity Business Unit resulting in triple digit revenue growth rates

    • Software Development
    • 1 - 100 Employee
    • Product Manager/Product Marketing
      • Nov 1999 - Jul 2003

    • Sales and Product Analyst
      • Jun 1998 - Nov 1999

Education

  • University of California, San Diego
    Bachelor's Degree, Management Science

Community

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