Investment Analyst

• Jul 2019 - Present

Marketing Analyst

• Aug 2018 - Mar 2019

- Developed keyword optimization strategy by testing on multiple channels(Amazon, Google); decreased ACoS by 10% for two brands. - Managed Google Ads live programs; evaluated ads performance using Google Analytics. - Generated ad-hoc quantitative and qualitative reports through market research; delivered actionable insights for decision making on future design, production and operations. - Managed product line pricing and promotions plans by analyzing product features, sales performance and inventory level(cost analysis, break-even analysis and bundling). Show less

Sales and Marketing Intern

• Jul 2016 - Mar 2017

- Provided insights on potential business opportunities by generating monthly account newsletters for all levels, inspiring collaborative business development. - Generated sales dashboards for account managers to develop sales projections by analyzing and visualizing historic data using PivotTable in Excel Spreadsheet and Tableau. - Enhanced digital influence by developing content strategies on social media platforms, including WeChat and Microblog. - Managed vendors for marketing events and trade shows on major forums of internet industry in China. Show less

Finance Intern

• Feb 2016 - Apr 2016

- Coordinated engineers and clients to ensure efficiency of warranty and customer satisfaction. - Managed inventory by implementing daily customs clearance for product transportation and processing after-sales purchase orders. - Utilized SAP system to accomplish billing requests for Finance Department, 50+ invoices per day. - Coordinated engineers and clients to ensure efficiency of warranty and customer satisfaction. - Managed inventory by implementing daily customs clearance for product transportation and processing after-sales purchase orders. - Utilized SAP system to accomplish billing requests for Finance Department, 50+ invoices per day.