Steve Young
Marketing Manager at Scholar's Choice- Claim this Profile
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Bio
Credentials
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Google Ads Fundamentals
GoogleApr, 2020- Nov, 2024 -
Google Analytics IQ
GoogleApr, 2020- Nov, 2024
Experience
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Scholar's Choice
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Canada
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Retail
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1 - 100 Employee
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Marketing Manager
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Jun 2019 - Present
Responsible for the management and coordination of a multifaceted marketing team. Oversee the implementation of marketing strategies including email, digital, social and traditional marketing. Responsible for the management and coordination of a multifaceted marketing team. Oversee the implementation of marketing strategies including email, digital, social and traditional marketing.
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Independent Contracting
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Graphic Design
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1 - 100 Employee
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Elearning and Digital Marketing Consultant
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Mar 2016 - Present
Consultant to several small businesses in the healthcare and education sector. Clients include JGrief Counselling, ConEd Institute and Modern Theory Instiitute. Areas of specialization include: • Branding, messaging and content creation• Website development and CMS training• Marketing: Identifying client personas, developing digital marketing strategy and analytics • eCommerce solutions• Curriculum development and eLearning solutions Consultant to several small businesses in the healthcare and education sector. Clients include JGrief Counselling, ConEd Institute and Modern Theory Instiitute. Areas of specialization include: • Branding, messaging and content creation• Website development and CMS training• Marketing: Identifying client personas, developing digital marketing strategy and analytics • eCommerce solutions• Curriculum development and eLearning solutions
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Modern Theory Institute
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Canada
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Higher Education
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1 - 100 Employee
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Founder and Senior Consultant
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Jan 2017 - Jan 2021
Founder and Senior Consultant of Modern Theory Institute. MTI is a Skills Training and Education Centre based out of Mississauga with satellite locations in Toronto, Ottawa, and London, ON.Our mission is to to host a growing network of professionals who have a passion to share skills with dedicated learners in an endeavour to train and evolve the community. Our objectives are to help individuals in our community develop their skills by providing up to date skills-gap training courses, provide industry approved certifications, and enhance career opportunities.My role is to consult in areas of operations, education and marketing.
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LondonFuse.ca
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Canada
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Media Production
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Project and Data Analyst
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Dec 2016 - May 2017
Research; analyze; report; and improve on organization’s online website and social media performance results & metrics. Collaborating within the project team, to provide reports and intelligent recommendations on/and assist in the development of content and social media strategies; operations policies; and training material. Research; analyze; report; and improve on organization’s online website and social media performance results & metrics. Collaborating within the project team, to provide reports and intelligent recommendations on/and assist in the development of content and social media strategies; operations policies; and training material.
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LaunchLife International Inc.
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Canada
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Higher Education
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1 - 100 Employee
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Manager of Special Projects
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Nov 2013 - Mar 2016
Responsible for the facilitation of special projects. Duties include research, implementation and assessment of new initiatives as directed by the CEO. Responsible for the facilitation of special projects. Duties include research, implementation and assessment of new initiatives as directed by the CEO.
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Academy of Learning College
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Higher Education
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100 - 200 Employee
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Marketing Manager
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Mar 2013 - Mar 2016
Promoting and Marketing the AOLC brand across CanadaOverseeing and managing digital marketing campaigns including social media, SEO and PPCCoordinating and working with the franchisees on marketing materials and initiativesResearch, analysis and reporting of marketing channels Promoting and Marketing the AOLC brand across CanadaOverseeing and managing digital marketing campaigns including social media, SEO and PPCCoordinating and working with the franchisees on marketing materials and initiativesResearch, analysis and reporting of marketing channels
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Career College Group
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Professional Training and Coaching
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1 - 100 Employee
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Curriculum Manager
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Jul 2008 - Nov 2013
Responsible for data collection and feedback analysis with business partners,stakeholders and students to define desired skills/performance standards, current gaps, target population, success measures for programs being offered at Medix School.Developing and managing the overall project plan for curriculum development and changes to the curriculum in line with the - Medix's Curriculum PolicyMaintaining Standards as outlined by the Ministry of Ontario's Colleges and Universities
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Director of Online Educations
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Jul 2008 - Nov 2013
Co-Developer and Director of Medix School's Online Division. Spearheaded a hybrid (online/in-ground) delivery model for Medix's diploma level programs. Also, launched their fully online continuing education and certificate level programs.
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Director of Education, Acting
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Aug 2010 - Oct 2011
Responsible for managing a team of over 40 educational staff in GTA campuses (Brampton, Toronto and Scarborough). Involved in all education related decisions, including ensuring efficiency in curriculum delivery, providing staff with appropriate support and training, managing ministry and regulatory affairs.
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Instructor
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Apr 2008 - Jul 2008
Taught courses in Massage Therapy and Medical Lab Assistant/Technician Programs
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Queen's University
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Canada
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Higher Education
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700 & Above Employee
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Research Assistant
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Sep 2004 - Jul 2008
Anatomy and Cell Biology Lab, supervised by Dr. Stephen PangAnalyzed the effects of atrial natriuretic peptide on cardiovascular damage using mice models. Conducted PCRs, Western blots and genotyping.Plant Biology Lab, supervised by Dr. Monika Kuzma Analyzed the effectiveness of a drought resistant gene in canola plants by assessing their tolerance to cold and frost.
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Teaching Assistant
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Sep 2006 - Jun 2008
Facilitated lectures and group sessions for graduate and undergraduate students. Taught courses in introductory and advanced anatomy.
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Education
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2006 - 2008
Queen's University
Master’s Degree, Anatomy and Cell Biology, ssp. Anatomical Educations -
2002 - 2006
Queen's University
B.Sc (Hons), Life Sciences -
1998 - 2002
St. Michael's College
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