Experience

PARQA

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Senior Account Director

  • Sep 2022 - Present

  Greater Minneapolis-St. Paul Area I consult with our clients to genuinely understand their businesses to uncover how we can make the biggest business impact with marketing and digital transformation. Partner on marketing, communication and technology strategy development and oversee delivery of business value to clients.



TopRank Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Director, Client Accounts & New Business

  • Dec 2021 - Sep 2022

  Minneapolis, Minnesota, United States Oversee 2 teams: client accounts and new business. Provide oversight on on all retention, upsell and new business revenue. Hire, train, coach, resource, operations/processes across both teams. Support agency marketing in service offer creation, GTM positioning, and demand generation. Strategic advisor on Fortune 15 brands, including oversight on program strategy refinement for influencer, executive & social content marketing program with performance trending up YoY for 18+ months.

• Associate Director, Client Accounts

  • Nov 2020 - Dec 2021

  Greater Minneapolis-St. Paul Area Lead a team of stellar account managers to drive outstanding client service, bottom-line results for true client-partners in Fortune 50 organizations, including oversight on all agency retention and upsell targets. And drive smooth, scaled internal client account operations. Oversee program strategy on influencer & executive social programs for Fortune 15 brand. 8% YoY increase in share of voice in year 1. Own executive, chief of staff relationships across up to 7 executives.

• Senior Account Manager

  • May 2019 - Nov 2020

  Partner with B2B tech clients to drive experiences that inspire and results they are excited to share with their supervisors! Work with an internal team of marketing geniuses who are always learning and trying new ways to make a splash for our clients. Highest upsold revenue on Account Management team. Top Clients: Dell, SAP, monday.com, Pantheon.

• Account Manager

  • Nov 2016 - May 2019

  Plymouth, MN Oversee a book of B2B clients including Fortune 500 and top tech start up brands. Drive collaboration and results optimization among an execution team of B2B content marketing all-stars. Guide content, SEO and influencer program strategies locked in to achieve objectives, and drive measurable, impactful results. Support agency training initiatives and team onboarding.



Southern Minn Media | APG Media of Southern Minnesota, LLC

• Digital Media Consultant, Southern Minn Digital

  • Feb 2016 - Nov 2016

  Owatonna, MN Oversaw digital media consulting and sales consulting including programmatic targeting, email campaigns, websites, SEO and social media for region. Grew digital sales from under 50% to 117% of goal within 9 months. Developed on multimedia plans and recommend pricing structures for top accounts such as Mayo Clinic and Hy-Vee food store.



Kerncrest Communications Consulting, LLC

• Owner / Primary

  • Apr 2015 - Mar 2016

  Owatonna, MN Consultation and execution on branding and communications programs for SMBs, including a comms plan and social media training for a Benedictine Health System facility.



The Lacek Group

• United States
• Advertising Services
• 200 - 300 Employee

• Account Executive

  • Nov 2013 - Feb 2016

  Minneapolis, MN Developed annual B2B MarCom plan for DuPont Pioneer North America, forages product line. MarComm strategy, account services & project management for trade shows, forages, sorghum, canola and inoculants product lines.

• Assistant Account Executive

  • Jul 2012 - Nov 2013

  Minneapolis, MN



Kerncrest, LLC

• Owner of Dairy Cattle

  • May 2001 - Dec 2014

  Ellendale, MN While in high school and college, oversaw finances and management decisions including animal purchases, sales, mating and health care.



Minnesota State University, Mankato

• United States
• Higher Education
• 700 & Above Employee

• Graduate Teaching Assistant

  • Aug 2010 - May 2012

  Mankato, MN Prepared lesson plans/activities and taught for two-thirty student sections of Communication 100 for four semesters while attending grad school full time.



Harvest PR & Marketing

• United States
• Public Relations and Communications Services

• Marketing and Public Relations Intern

  • Mar 2012 - Apr 2012

  Minneapolis, MN Developed social media strategy and content plans for top Ag associations like National Watermelon Promo Board and Southern Peanut Growers. Reported on press release performance.



Pineapple RM

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Intern

  • Jan 2012 - Mar 2012

  Minneapolis, MN Conducted competitive audit on prospect branding. Developed social media and sales collateral assets.



Madden's on Gull Lake

• United States
• Hospitality
• 1 - 100 Employee

• Marketing Intern

  • May 2011 - Aug 2011

  Brainerd, MN Launched and managed Madden’s first blog. Conducted competitive audit on website design and UX. Developed social media training for leadership team, social community management and developed promotional materials.



University of Minnesota, Crookston

• Communications Assistant

  • Jan 2010 - Jun 2010

  Crookston, MN Led student video profile project including identifying and coordinating with students, conducting interviews and scripting final cuts. Developed content for press releases and alumni newsletter, including photo shoots.



Cumulus Broadcasting

• Marketing Intern

  • May 2008 - Aug 2008

  Faribault, MN Shadowed in sales and on air. Wrote and recorded radio ad copy. Hosted weekend radio show.



University of Minnesota, Crookston

• Writer/Editor

  • Jan 2008 - May 2008

  Crookston, MN Managed copy and creative for monthly newsletter.



Owatonna Public Schools

• United States
• Education Administration Programs
• 200 - 300 Employee

• Program Creator/Director, Elementary Agriculture Education Program

  • Sep 2004 - Jun 2006

  Owatonna, MN While in high school, identified the opportunity for, concepted and developed curriculum to create an elementary agriculture education program from scratch. Built relationships with local principals and teachers. Reached hundreds of youth through six-half hour lessons on basic agriculture concepts.