Kate Dawson Otto, MBA
Director of Marketing, Enterprise Digital Solutions at Anthem- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Meredith Lee
I gave Kate a budget and a vague idea and she turned it into a wonderful website. She's friendly and knowledgeable, creative and efficient. I highly recommend.
Meredith Lee
I gave Kate a budget and a vague idea and she turned it into a wonderful website. She's friendly and knowledgeable, creative and efficient. I highly recommend.
Meredith Lee
I gave Kate a budget and a vague idea and she turned it into a wonderful website. She's friendly and knowledgeable, creative and efficient. I highly recommend.
Meredith Lee
I gave Kate a budget and a vague idea and she turned it into a wonderful website. She's friendly and knowledgeable, creative and efficient. I highly recommend.
Credentials
-
SAFe 4.0 (Scaled Agile Framework)
Scaled Agile Framework
Experience
-
Anthem
-
United States
-
Insurance
-
700 & Above Employee
-
Director of Marketing, Enterprise Digital Solutions
-
Apr 2016 - Present
Oversee the strategic deployment of a multi-channel content management platform. Define and deliver the roadmap supporting Anthem’s enterprise content management platform. Establish the governance model supporting the content management platform and work with key business and IT partners to establish supporting governance models to enable the success of deploying and maintaining enterprise digital properties (web & mobile). Define the operating model of content development within the new platform and align to best in class agile / scrum methodology. Establish key alignment with respective business and IT partners to understand their strategic direction for messaging/communications and create optimized solutions leveraging Anthem’s enterprise CMS. Establish and manage Anthem’s digital content centers of excellence.
-
-
-
AORN
-
United States
-
Hospitals and Health Care
-
100 - 200 Employee
-
Senior Manager, Online Experience
-
Feb 2014 - Mar 2016
Drive overall vision for digital initiatives, optimize AORN’s online experience, and ensure a positive user experience to drive engagement and revenue. Oversee digital marketing including strategies for email marketing, social media, and digital advertising. Manage a multidisciplinary team including web developers, marketing manager, and content specialist.Lead a company-wide initiative to redesign AORN's digital presence through the development of a new website (AORN.org) for optimal user experience and integration with internal systems and external e-commerce partners.
-
-
Web Publisher
-
Oct 2012 - Feb 2014
Develop the content and editorial plan for the website. Work with a pool of content owners/contributors and serve as a leader in terms of driving overall vision and strategy for the web, as well as assessing and recommending new technologies and ways to render content. Develop templates and style guides for web content.
-
-
-
-
Digital Strategist, Content and Web Developer
-
2005 - Oct 2012
Build websites using HTML, CSS, Dreamweaver, and content management systemsTrack success of clients’ marketing efforts using tools such as Google AnalyticsAdvise clients on SEO strategyCreate and edit instructional content for textbook supplements and e-learning tools covering emergent and current technologiesWrite copy for clients ranging from environmental engineering firms to food trucks Build websites using HTML, CSS, Dreamweaver, and content management systemsTrack success of clients’ marketing efforts using tools such as Google AnalyticsAdvise clients on SEO strategyCreate and edit instructional content for textbook supplements and e-learning tools covering emergent and current technologiesWrite copy for clients ranging from environmental engineering firms to food trucks
-
-
-
-
Owner and Chef
-
Nov 2001 - Jan 2003
Developed seasonal menus and prepared meals in clients’ homes Developed seasonal menus and prepared meals in clients’ homes
-
-
-
-
Director of Content Development
-
May 1998 - Nov 2001
ManagementContent developmentE-learning course developmentContract negotiation ManagementContent developmentE-learning course developmentContract negotiation
-
-
Education
-
2014 - 2016
Washington University in St. Louis - Olin Business School
Executive MBA, Business Administration and Management, General -
1997 - 1997
University of Denver Publishing Institute
-
1993 - 1997
Washington University in St. Louis
Bachelor's degree, English Language and Literature, General
Community
