Director of Brand Partnerships

• Jan 2017 - Present

Positive growth through branded marketing campaigns, social outreach and client satisfaction resulted in promotion within the current contracted role at the sports campus. During this time secured several non-sporting clients on multi-year agreements that helped to diversify revenue and utilization. Managed the growth of the brand presence to attract National Sports Organizations for the purpose of hosting their championships at the facility.Assigned to oversee new international logistics client and work on their co-branded sponsorship marketing campaign. The purpose of the campaign is to integrate the logistics company with an American auto manufacturer promoting the future of mobility and diversification within the industry. Partnering with client, developed internal collateral and marketing plan to gain buy-in from C-Suite and Board. Upon successful internal marketing campaign, the implementation of strategy has continued to shape through the end of 2020.

Account Manager

• Sep 2015 - Dec 2016

Lead promotions and event marketing for company’s first international partnership. Successfully developed and completed 6 international events for multi-billion-dollar client. Events included pre-event negotiations across several languages on 3 continents, building internal marketing campaigns on behalf of client, managing logistics of attendees, on-site hospitality and post-event data analytics.After productive completion of the international event marketing campaigns, I was asked to take on a new client closer to home. This client, a brand-new sporting campus in Westfield, Indiana, needed assistance in developing a brand inside and out of sport for their new multi-million-dollar indoor Events Center. The opportunity led to a multi-year agreement to white-label contract services to manage the marketing and business development of this facility.

Account Manager (Andretti Sports Marketing)

• Jan 2013 - Aug 2015

Due to the success of the marketing implementation and event execution in Milwaukee and Baltimore my auto manufacture sponsor became a full-time client. Assigned to manage the client relationship, I handled the implementation of marketing collateral and communications across the auto racing platforms to increase their client interactions and brand consciousness.Promoted to lead the client team for the new large-scale event in New Orleans. Built upon the success of the gorilla marketing efforts from the previous events by hiring and managing boots on the ground contractors for continuous awareness throughout the local communities. These promotions included fixed assets within business, show-car tours within local events, social and digital promotions as well as live radio placements.Successfully completed the marketing and client services of the New Orleans event and asked to handle day-to-day client communications with the company’s 2nd auto manufacture client. Worked as part of team managing experiential marketing campaigns throughout the United States. These campaigns included specific enthusiast marketing events in local communities to large scale sponsorship activations with National Governing Bodies for Sports.

Client Services Account Coordinator (Andretti Sports Marketing)

• May 2012 - Dec 2012

Worked simultaneously on two large scale events: Milwaukee IndyFest and Grand Prix of Baltimore. Managed the gorilla marketing efforts for both events specifically directing the show-car platform in the respective cities. This program helped to develop local awareness and participation in the events by cultivating partnerships with key businesses, media integration, branded printed campaigns and social media.Became the go to contract fulfillment coordinator for the key event sponsors ensuring timely execution of marketing assets. Handled day-to-day client communications from brand utilization to implementation through event signage, digital promotion and media placement. Ensured proper client representation throughout event planning and execution.

Marketing Manager

• Mar 2021 - Dec 2021

Commercial Services Manager

• Jan 2016 - Mar 2021

Served as campus ambassador for prospective and current clients emphasizing core capabilities and expanding revenue generating opportunities. Worked directly with marketing team to develop collateral showcasing opportunities for growth and brand expansion into non-traditional/non-sport prospects. Negotiated terms and handled all contracting of new clients/users to the campus and its facilities. Managed contract renewals and growth for existing campus partners while maintaining optimal campus utilization. Developed, designed and delivered sponsorship marketing content to potential campus partners.

Client Services Account Coordinator

• Mar 2012 - Dec 2012

Developed relationships with current roster of clients to create an understanding of clients’ expectations of their partnership with the team. Carefully and thoughtfully managed contract fulfillment of partnership including pre-event marketing communications, onsite logistics of client deliverables, hospitality needs and post-event marketing collateral. Managed client portfolio ranging from trade partnerships to Fortune 500 partners. Developed relationships with current roster of clients to create an understanding of clients’ expectations of their partnership with the team. Carefully and thoughtfully managed contract fulfillment of partnership including pre-event marketing communications, onsite logistics of client deliverables, hospitality needs and post-event marketing collateral. Managed client portfolio ranging from trade partnerships to Fortune 500 partners.

Program Coordinator

• Jun 2011 - Jan 2012

Worked among team tasked with building brand outside of key client to ensure diversification for the business. Developed programs for clients to market products and case studies through event-based interaction. Coordinated attendee communications from invite to contracting thorough compliance to logistics and eventually accommodations. Managed client and attendee data management to ensure consistent and detailed reporting post event to client satisfaction. Performed pre-event marketing through e-mail and social channels, managed CRM database for client to understand attendee credentialing and discipline and maintained marketing communications through event planning process to provide consistent and relevant content.

Recruiter & Staffing Manager

• Dec 2010 - May 2011

Utilized the relationships built between staff and clients to increase brand awareness through social media channels. Through social marketing efforts I was able to increase opportunities for the company to work in new facilities. The increase in new work brought along more PRN and contract staff which increased the company’s capabilities to fulfill client needs.

Staffing Coordinator

• May 2010 - Nov 2010

Developed relationships with current PRN, contract and permanent placement staff to ensure trust and create an understanding of client needs and expectations. Managed portfolio of clients and their needs to fill vacant openings and assist in temporary staff placements. Continued to build business presence through timely communication and consistent presence. Opened new opportunities through current clients resulting in promotion.

Special Events Intern

• May 2009 - Aug 2009

Planned annual hospital golf outing fundraiser, raising over $65,000.Created sponsorship opportunities, through cold calling, resulting in $3,500.Gained in-depth knowledge of budgeting of not-for-profits.Marketed fundraising to 28,000 area residents through personally-created direct mail campaign.Coordinated a group of 8 volunteers to increase foundation productivityDesigned 46 women's retreat biographies to ensure meaningful retreatWorked on a grant application resulting in a commitment of $10,000

Bellhop

• May 2008 - Aug 2008

Engaged in 20 weekly pre-sales conversations to help ease the work load for the sales staff.Collaborated with events staff to provide support for large scale banquets.Delivered luggage to guest's rooms and inquired about their accommodations in order to better their stay.Gained experience in opening a hotel as well as its inter-workings. Engaged in 20 weekly pre-sales conversations to help ease the work load for the sales staff.Collaborated with events staff to provide support for large scale banquets.Delivered luggage to guest's rooms and inquired about their accommodations in order to better their stay.Gained experience in opening a hotel as well as its inter-workings.