Experience

Nomad Health

• United States
• Hospitals and Health Care
• 500 - 600 Employee

• Senior Product Designer

  • Sep 2023 - Present

• Product Designer II

  • Dec 2021 - Sep 2023



Imprivata

• United States
• Software Development
• 700 & Above Employee

• Senior Product Designer

  • Jul 2021 - Dec 2021

  Leading the design and research for PatientSecure’s mobile, desktop client, and kiosk experiences. Driving product teams to help define the future of digital patient access.

• Product Designer

  • Aug 2018 - Dec 2021

  Led the redesign of the registrar-facing desktop client, which - Motivated over 50% of our healthcare customers to upgrade immediately after the release - Exceeded our target of bringing in new renewable businesses by 190%Drove a user-centered design process from discovery to delivery for 8 releases by designing simplified experiences in a complex ecosystem through close collaboration with engineering and PM in an Agile environment.Drove product decisions by collaborating closely with various customers, biometric technology vendors and internal cross-functional stakeholders. Show less



Stylabs Technologies Pvt. Ltd.

• India
• Technology, Information and Internet
• 1 - 100 Employee

• User Experience Design Intern

  • May 2016 - Jul 2016

  I iteratively designed iOS, android, and web experiences for STYFI - a fashion eCommerce platform. As a key member of the product redesign team, I helped identify gaps in the existing experience by conducting field research, usability tests, and heuristic evaluations; and presented quick design iterations rooted in human factor principles to improve the usability of the product. My responsibilities included: - Conducting heuristic evaluations on the current version of STYFI - Conducting exploratory research to inform design decisions - Analyzing research to build personas and create journey maps in alliance with the marketing team - Iterative interaction design for all platforms: translating conceptual ideas to wireframes for iOS, Android and web. - Creating the user flow with low and high fidelity prototypes using Sketch; and clickable prototypes using Mashable - Information architecture mapping for mobile app and website - Moderating usability tests with different design versions - Presenting concepts, prototypes and research findings to stakeholders and other teams Show less



Freelance Marketing and Creative Services

• Marketing Services
• 700 & Above Employee

• Production Designer

  • Feb 2014 - Mar 2016

  As a production designer, I design spaces based on the themes, emotions and the desired effects of the script. I study the characters and their different settings to source and design props. I pitch designs with competitive budgets to production houses and TV channels and work within the approved budget to build the physical set, which I also style. I am also responsible for prop continuity during shoots and am directly in charge of heading and managing the art team, the props team and the design teams. I work closely with the Creative Director (agency side), Executive Producer(s), Line Producer(s), Director(s), Cinematographer(s) and their teams. Some of the projects I designed, styled and built sets for include: Asian Paints Ad Film | Production House: Mohawk Films MTV Indies Reboot Season 1 | Production House: Shoelace Films Skavengers Music Video | Production House: OML Productions Dewarists s03e05 | Production House: OML Productions HDFC Ad Film | Production House: Offroad Films Parle G (8 digital shorts) | Production House: Caramel Films Pepsi IPL (8 shorts) | Production House: Old School Films Britannia Chunkie Ad Film | Production House: 7 Films Twist of Taste Season 3 & 4 | Production House: OML Productions Other brands: Himalaya facewash, Himalaya toothpaste, Parachute Hair Oil, Hide and Seek, Lenovo, Itchguard, Elle18 lip gloss, Elle18 mascara, Sugar Free, Nykka, Rin, Khazana Jewellery, among others. Show less



Only Much Louder

• Entertainment Providers
• 200 - 300 Employee

• Creative Content Developer

  • Nov 2012 - Nov 2013

  As part of the Creative Content team at OML, I was involved in conceptualizing, developing and designing fiction and non fiction content for TV and the web. Conceptualizing for fiction shows involved writing and developing story lines, characters, character arcs, writing pilots and designing the overall look and feel of the series. Conceptualizing for non fiction shows involved developing content ideas around brand core values, conducting extensive research, establishing episode framework and series flow, designing the overall treatment of the show, and pitching suitable actor/host options that align with the content as well as the brand. I also designed the final pitches. TV Channels I developed and designed Non Fiction content for: - Discovery India - Romedy Now - Comedy Central - MTV India - AXN India - Food Food TV Channels I developed and designed Fiction content for - - Star World India - MTV India - Epic Brands I conceptualized, developed and designed content for - Eristoff, Dewar's, Nike, Chivas, Samsung, Bacardi Breezer, Colgate, CocaCola, Royal Challenge, Tata Nano, Flipkart, Nivea, Google, Bournville, among others. Show less



Comma Zero

• Mumbai, Maharashtra, India

• Senior Copywriter

  • May 2010 - Jul 2011

  I collaborated with Art Directors, Visual Designers and Client Servicing to develop print campaigns; and wrote copy for print and digital media to drive business objectives. I drew insights by understanding the psyche of the target audience and used relevant tone of voice that also mirrored the brand identity to effectively communicate with the target audience. I collaborated with Art Directors, Visual Designers and Client Servicing to develop print campaigns; and wrote copy for print and digital media to drive business objectives. I drew insights by understanding the psyche of the target audience and used relevant tone of voice that also mirrored the brand identity to effectively communicate with the target audience.