Experience

Humble Crumble

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Crumble Artist

  • Aug 2023 - Present



In Digital

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Performance Executive

  • Jul 2023 - Present



CNN International Commercial

• United Kingdom
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Production, Strategy and Sales Work Experience

  • May 2023 - Jun 2023

  • Shadowed the production, strategy and sales teams, conducting in-depth research used for CNN’s brand studio, CREATE • Shadowed the production, strategy and sales teams, conducting in-depth research used for CNN’s brand studio, CREATE



TBWA\Group Singapore

• Singapore
• Advertising Services
• 100 - 200 Employee

• Experience Design UI/UX Intern

  • Jul 2022 - Feb 2023

  Key account: Singapore Airlines • Managed UI/UX projects for singaporeair.com by running processes including ideation, user research, competitor analysis, prototyping and usability testing to optimise the UI/UX of the website • Worked closely with multiple business teams at Singapore Airlines to grow a deeper understanding of business and user goals to develop appropriate UI/UX solutions • Designed multiple assets for the main website, Electronic Direct Mail (EDM) and the new campaign website, Welcome to World Class, to enhance the visual experience of users Show less



Grey Group Singapore

• Singapore
• Advertising Services
• 1 - 100 Employee

• Social and Digital Creative Intern

  • Jun 2021 - Aug 2021

  Key accounts: Bose India, FWD Insurance, WWF, Families for Life, Families for Life Parenting • Collaboratively devised weekly digital media content and key visuals in a cross-functional team for social media accounts of FWD insurance, WWF’s pilot programme, We Got This, Families For Life (FFL) and FFL Parenting, aligning with respective companies’ business objectives and brand identities while keeping abreast of latest social media trends • Wrote bi-weekly copies for Bose India's Facebook page, highlighting the unique technology employed by the brand for their products in a simplified and engaging manner • Spearheaded and conceptualised an in-house Instagram design refresh for Grey Singapore's Instagram by developing a unique brand colour palette and potential templates and copies • Collated recipes from 10 local chefs and influencers and designed FFL's National Day E-Recipe book for Red & White campaign Show less



Littered with Books

• Singapore

• Salesperson

  • Oct 2015 - Jun 2021

  • Handled store's social media accounts, Facebook and Instagram, curating weekly posts to draw customers to the store and proactively collaborated with other staff on the development of store’s digital brand identity • Exceeded sales target by an average of 120% per shift by elevating customer experience through curated consumer facing interactions • Handled store's social media accounts, Facebook and Instagram, curating weekly posts to draw customers to the store and proactively collaborated with other staff on the development of store’s digital brand identity • Exceeded sales target by an average of 120% per shift by elevating customer experience through curated consumer facing interactions



The Finder

• Singapore
• Online Audio and Video Media
• 1 - 100 Employee

• Editorial and Copywriter Intern

  • May 2020 - Dec 2020

  • Managed Moovaz and The Finder’s Facebook and Instagram accounts leveraging HubSpot bi-weekly, writing copies and designing creative infographics aligned with brand aesthetic for organic and paid social media content, helping to boost online post engagement by 312% and post reach by 255% • Filmed and produced multiple videos ranging from brand partnerships to event highlight videos for the company's YouTube channel and social media profiles, using Adobe After Effects and Adobe Premiere Pro • Pitched and wrote weekly lifestyle copywriting content and various editorial beats for both online articles and print magazines, scheduling content collaboratively according to editorial calendar • Generated a 5% increase in traffic to website by putting in place Search Engine Optimisation (SEO) management practices Show less



Freelance, self-employed

• Singapore

• Freelance Video Producer

  • Apr 2019 - Sep 2020

  • Coordinated 2 fashion shoots with 4 models and make-up artists as the creative director and videographer, putting together fashion lookbooks and supporting the production process • Collaborated with creative behind @rialfood to conceptualise and edit recipe videos for Instagram, increasing following by 20% within 3 months • Coordinated 2 fashion shoots with 4 models and make-up artists as the creative director and videographer, putting together fashion lookbooks and supporting the production process • Collaborated with creative behind @rialfood to conceptualise and edit recipe videos for Instagram, increasing following by 20% within 3 months



Celligenics

• Singapore
• Biotechnology Research
• 1 - 100 Employee

• Business and Lab Intern

  • Apr 2018 - Jun 2018

  • Conducted weekly experiments with stem cells in order to identify best growth medium to cultivate stem cells • Worked in a team to design and create company’s new website • Practised technical skills by assisting in creation of slides for a business pitch to investors interested in company • Conducted weekly experiments with stem cells in order to identify best growth medium to cultivate stem cells • Worked in a team to design and create company’s new website • Practised technical skills by assisting in creation of slides for a business pitch to investors interested in company



Destination Imagination

• United States
• Education Administration Programs
• 1 - 100 Employee

• Creative Head

  • Jan 2015 - May 2015

  • Headed team that worked with the Land Transport Authority to think up innovative strategies using Design Thinking methodology to solve problem of train seat hogging and presented to a panel of 10 judges • Competed internationally at the University of Tennessee for a week, representing Singapore, emerging 11th out of 59 international teams • Headed team that worked with the Land Transport Authority to think up innovative strategies using Design Thinking methodology to solve problem of train seat hogging and presented to a panel of 10 judges • Competed internationally at the University of Tennessee for a week, representing Singapore, emerging 11th out of 59 international teams