Doctoral Researcher

• Sep 2019 - Present

Convener, Graduate Students Union

• Dec 2020 - Present

Teaching Assistant

• Sep 2019 - Present

Assistant Marketing Manager

• Mar 2019 - Jan 2020

Strategy and Business Development Executive

• Sep 2018 - Jan 2019

• Analysed and created a segmentation of the present customer base of Jo (digital assistant) on the basis of their behaviour, social and attitudinal characteristics.• Designed experiments for each segment to increase their engagement.• Managed the CRM system of the organisation through HubSpot.• Identified the needs and problem areas of the retailers and provided personalised strategies for their growth.• Controlled the back-office system of the digital assistant, Jo.•… • Analysed and created a segmentation of the present customer base of Jo (digital assistant) on the basis of their behaviour, social and attitudinal characteristics.• Designed experiments for each segment to increase their engagement.• Managed the CRM system of the organisation through HubSpot.• Identified the needs and problem areas of the retailers and provided personalised strategies for their growth.• Controlled the back-office system of the digital assistant, Jo.• Reviewed and generated insight reports for customers on their online presence, Google My Business and Google Analytics. Show more Show less

Senior Executive client Strategy

• Jul 2016 - Jul 2017

• Created scalable and cost-effective strategies for assigned brands• Presented quarterly/annual roadmaps with a holistic approach to digital marketingincluding brand positioning, auditing digital assets and competitors, campaigns, consumerbehaviours and ROI• Liaised with clients and coordinated a host of digital activities ranging from social mediamarketing and social listening to Online Reputation Management and SEO• Prepared result reports for advertising campaigns… • Created scalable and cost-effective strategies for assigned brands• Presented quarterly/annual roadmaps with a holistic approach to digital marketingincluding brand positioning, auditing digital assets and competitors, campaigns, consumerbehaviours and ROI• Liaised with clients and coordinated a host of digital activities ranging from social mediamarketing and social listening to Online Reputation Management and SEO• Prepared result reports for advertising campaigns, reviewed and suggested measures toimprove effectiveness of marketing campaigns• Led a team of four employees for each brand and coordinated with senior management• Key Clients- DLF Group, Le Meridien New Delhi, Renaissance Mumbai Hotel, ColorBarCosmetics Show more Show less

Business Development Intern

• May 2015 - Jul 2015

• Designed and created new campaign ideas for potential clients keeping in-line with asocial cause. These campaigns were a 360-degree marketing idea for brands(Television, print, digital)• Internship Report- “Conceptualising Television Series and Campaigns for NDTVSpecial Projects & Do Trust and Credibility factor play and important role in itssuccess?”

Intern

• Jul 2014 - Oct 2014

• Assisted Education Advisor• Organised events for visiting colleges from France• Consolidated lists of top colleges in France for different fields of education