Experience

Athlon

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Co-Founder & Chief FITTness Officer

  • May 2022 - Present

  Boston, Massachusetts, United States



The Matt James

• Founder

  • Jul 2021 - Present

  Boston, Massachusetts, United States Digital wellness content storyteller and brand ambassador.



TBWA\WORLDHEALTH

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Project Manager & Product Manager

  • Dec 2020 - Jul 2021

  Remote



Wunderman Thompson Health

• United States
• Advertising Services
• 200 - 300 Employee

• Group Account Supervisor & Digital Platform Lead

  • Apr 2019 - Nov 2020

  New York, NY, United States Direct a Top 20 WPP client’s 2020 business planning resulting in a 57% approved budget increase Execute go-to-market strategies for client brand launches including owning visual brand identity, creative assets, and digital assets Head up a $3MM client account, leading a multi-functinal creative, digital, and analytics team to develop and execute content campaigns Translate immediate business needs into actionable marketing strategies, that include targeted communication and… Show more Direct a Top 20 WPP client’s 2020 business planning resulting in a 57% approved budget increase Execute go-to-market strategies for client brand launches including owning visual brand identity, creative assets, and digital assets Head up a $3MM client account, leading a multi-functinal creative, digital, and analytics team to develop and execute content campaigns Translate immediate business needs into actionable marketing strategies, that include targeted communication and content plans Show less



ghg | greyhealth group

• United States
• Advertising Services
• 1 - 100 Employee

• Account Supervisor & Product Launch Lead

  • Dec 2017 - Mar 2019

  New York, New York Launched and managed all digital assets and campaign communications for Johnson & Johnson’s new breakthrough therapy, SPRAVATO, a leading therapy in the $15B Mental Health category Advised annual business planning and compiled input from multi-agency partners to delivery on the brand’s strategic goals Orchestrated the ideation and execution of the brand’s experiential footprint, resulting in 34% conversaion rate and doubled experiential impression goals Designed a digital… Show more Launched and managed all digital assets and campaign communications for Johnson & Johnson’s new breakthrough therapy, SPRAVATO, a leading therapy in the $15B Mental Health category Advised annual business planning and compiled input from multi-agency partners to delivery on the brand’s strategic goals Orchestrated the ideation and execution of the brand’s experiential footprint, resulting in 34% conversaion rate and doubled experiential impression goals Designed a digital measurement plan tracking paid media, search engine optimization, social media and site metrics Show less



Havas Health & You

• Advertising Services
• 500 - 600 Employee

• Account Supervisor & Mobile App Development Lead

  • Oct 2017 - Dec 2017

  Greater New York City Area Engineered the creation of the Veeva/iRep Center of Excellence (Mobile App Development) cross-functional team that oversees all Veeva/iRep development of Sanofi’s Diabetes portfolio Led strategic planning and execution of a multi-channel product launch of Sanofi’s new Type II Diabetes therapy, resulting in a 10% client budget increase Spearheaded all digital initiatives including campaign creative, website development, email campaign evolution, mobile application development that… Show more Engineered the creation of the Veeva/iRep Center of Excellence (Mobile App Development) cross-functional team that oversees all Veeva/iRep development of Sanofi’s Diabetes portfolio Led strategic planning and execution of a multi-channel product launch of Sanofi’s new Type II Diabetes therapy, resulting in a 10% client budget increase Spearheaded all digital initiatives including campaign creative, website development, email campaign evolution, mobile application development that surpassed Sanofi’s engagement benchmarks within the first 60 days Managed project deliverables timelines and estimated costs for all brand campaigns Show less



Havas Life New York

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Account Executive & Digital Project Lead

  • Apr 2016 - Oct 2017

  11 East 36th St., New York, NY 10016 Led strategic planning and execution of a multi-channel product launch of Sanofi’s new Type II Diabetes therapy, resulting in a 10% client budget increase Spearheaded all digital initiatives including campaign creative, website development, email campaign evolution, mobile application development that surpassed Sanofi’s engagement benchmarks within the first 60 days Managed project deliverables timelines and estimated costs for all brand campaigns



JUICE Pharma Worldwide

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Apr 2015 - Mar 2016

  Greater New York City Area JUICE Pharma Worldwide is a full-service health care communications company with offices in New York City and San Francisco, specializing in professional, patient, and consumer promotion and advertising. In addition to providing Centers of Excellence in Rare Disorders/Specialty Pharma, as well as Emerging Technology and Media, JUICE offers global network capabilities, an important consideration for companies seeking to consolidate their health care agencies. Brands: Sandostatin LAR… Show more JUICE Pharma Worldwide is a full-service health care communications company with offices in New York City and San Francisco, specializing in professional, patient, and consumer promotion and advertising. In addition to providing Centers of Excellence in Rare Disorders/Specialty Pharma, as well as Emerging Technology and Media, JUICE offers global network capabilities, an important consideration for companies seeking to consolidate their health care agencies. Brands: Sandostatin LAR Depot, Sandostatin LAR Depot's New Diluent, Afinitor Notable Work: Launch of Sandostatin LAR Depot's Universal Co-Pay Card, 2016 1H Novartis Oncology Sales Training Materials, Sandostatin.com HCP Website - CMS Migration, Sandostatin LAR Depot Launchpad 2.1 Update, Novartis Oncology Convention Panels/Materials • Oversee the planning and execution of numerous multimedia campaigns from concept to launch not limited to print, web, and mobile-device campaigns, that grew client relationship, that routinely exceeded clients’ expectations for Novartis Oncology Brands and translated to exceeding financial forecast of over $800 million in sales • Cultivate and grew client relationship, leading to the expansion of key brand accounts resulting in an increase of agency revenues by approximately $5 million • Key liaison between core marketing team brand members, external agencies, and vendors ensuring all client-related campaign milestones are executed efficiently • Co-author the development of both the 2015 and 2016 fiscal year scope planning for three brands and tracking of monthly billing for accounts totaling $3 million • Supervise and manage key databases including Novartis Oncology’s internal Oncology Material Approval Process (oMAP) and Novartis Oncology Asset Housing management website (NOAH) to guarantee that both print and digital projects meet all Novartis protocols and standards

• Assistant Account Executive

  • Apr 2014 - Mar 2015

  Greater New York City Area JUICE Pharma Worldwide is a full-service health care communications company with offices in New York City and San Francisco, specializing in professional, patient, and consumer promotion and advertising. In addition to providing Centers of Excellence in Rare Disorders/Specialty Pharma, as well as Emerging Technology and Media, JUICE offers global network capabilities, an important consideration for companies seeking to consolidate their health care agencies. Brands: Sandostatin LAR… Show more JUICE Pharma Worldwide is a full-service health care communications company with offices in New York City and San Francisco, specializing in professional, patient, and consumer promotion and advertising. In addition to providing Centers of Excellence in Rare Disorders/Specialty Pharma, as well as Emerging Technology and Media, JUICE offers global network capabilities, an important consideration for companies seeking to consolidate their health care agencies. Brands: Sandostatin LAR Depot, Afinitor pNET, National Hemophilia Foundation Notable Work: Launch of Sandostatin LAR Depot's New Diluent/Formulation, 2015 1H Novartis Oncology Sales Training Materials, Sandostatin.com HCP Website Redesign, Sandostatin LAR Depot Launchpad Redesign/Update, Afinitor pNET ISI Updates • Co-facilitated the oversight of day-to-day project requirements, not limited to print and digital campaigns for two Novartis Oncology brands and the National Hemophilia Foundation • Assisted in the launch of a new formulation/diluent for both the acromegaly and carcinoid syndrome indications of Sandostatin LAR Depot. • Spearheaded weekly internal status reports, as well as client status report meetings to ensure ongoing knowledge of all active projects were effectively communicated to both the client brand team and the agency staff • Refined campaign-management tools (i.e. creative briefs, proposal templates, estimate forms, and project-tracking spreadsheets) that improved the flow of communication and elevated client satisfaction • Developed and established effective relationships across agency multi-disciplinary teams • Partnered with the project management team in the development of project timelines and estimated costs for all major milestones



AXSS Management

• Account Manager

  • Jul 2013 - Apr 2014

  Greater New York City Area/Greater Boston Area AXSS Management is full-service marketing and artist management agency specializing in personalized advertising and marketing strategies not limited to print, digital, and social media. Clients: DJs/Producers and Fashion Labels • Develop personalized social media strategies (Facebook, Twitter & Instagram) for various clients, resulting in an average 150% increase in fan base • Provide tailor-made strategic publicity and marketing campaigns for clients, involving exclusive… Show more AXSS Management is full-service marketing and artist management agency specializing in personalized advertising and marketing strategies not limited to print, digital, and social media. Clients: DJs/Producers and Fashion Labels • Develop personalized social media strategies (Facebook, Twitter & Instagram) for various clients, resulting in an average 150% increase in fan base • Provide tailor-made strategic publicity and marketing campaigns for clients, involving exclusive promo mixes, single releases and remix releases • Lead global initiative campaigns for radio spots and features in Western and Eastern Europe • Collaborate with key players to develop press kits, artist logos, track cover artwork, and press shots • Negotiate individual track deals, track collaborations, and sponsorships for various clients Show less



Freelance Marketing, Self-Employed

• Public Relations/Marketing Associate

  • Jan 2013 - May 2013

  Greater New York City Area Worked with DJs/Producers and Artist Managers in the development of personalized advertising and marketing strategies, press materials, and music blog out reach. Clients: Henrix, Candyland, Party Ghost • Worked closely with clients to establish and execute aggressive social media marketing strategies to gain a larger online presence, drive brand awareness, and increase both fans and followers • Drafted press materials including artist biographies, press releases, and… Show more Worked with DJs/Producers and Artist Managers in the development of personalized advertising and marketing strategies, press materials, and music blog out reach. Clients: Henrix, Candyland, Party Ghost • Worked closely with clients to establish and execute aggressive social media marketing strategies to gain a larger online presence, drive brand awareness, and increase both fans and followers • Drafted press materials including artist biographies, press releases, and individual track descriptions • Created and organized multiple databases including online publications (blogs, online magazines, and YouTube Channels), clubs and venues, as well as music industry contacts • Assisted in the creation of publicity and marketing campaigns involving EPs, individual tracks, and remixes Show less



Shop My Label

• Marketing Intern

  • Jun 2012 - Sep 2012

  Greater New York City Area Shop My Label is a social commerce marketplace that enables users to make money by sharing their fashion style with friends. Shop My Label 'Shopkeepers' create 'Shop windows' combining clothing, beauty products and accessories from over 3,000 brands, displayed with live price and inventory data. Shoppers experience a single shopping cart and transaction, while Shop My Label provides seamless backend integration with the retailers, which drop-ship the purchases with free shipping. •… Show more Shop My Label is a social commerce marketplace that enables users to make money by sharing their fashion style with friends. Shop My Label 'Shopkeepers' create 'Shop windows' combining clothing, beauty products and accessories from over 3,000 brands, displayed with live price and inventory data. Shoppers experience a single shopping cart and transaction, while Shop My Label provides seamless backend integration with the retailers, which drop-ship the purchases with free shipping. • Developed interactive consumer strategies to increase user engagement through ongoing management of social media channels • Reached out to industry publications such as fashion and beauty bloggers and magazines for partnership and endorsement opportunities • Coordinated the development of SML’s online user manual, the Shopkeeper Sales Kit • Assisted in the development and execution of the SML College & Greek Life Shopkeeper Sales Kit • Tracked online analytics and deliver reports related to SML Social Media and Online Marketing Campaigns Show less



IMG

• United States
• Entertainment Providers
• 700 & Above Employee

• Tour & Social Media Marketing Intern

  • Sep 2011 - Dec 2011

  New York City IMG is a global leader in sports, events, media and fashion, operating in more than 25 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and… Show more IMG is a global leader in sports, events, media and fashion, operating in more than 25 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions. In 2014, IMG was acquired by WME, a leading global entertainment agency. • Managed social networking activity on both social networks of official Stars on Ice tour site • Aided in expanding written plans for social networking efforts leading up to the 2012 U.S. and Canadian Tour • Collaborated with internal staff to compile ‘Tour Fact’ sheets used on venue’s websites for customer use • Coordinated with marketing representative per arena to obtain material requests including poster and flyer requests along with other advertising requests Show less



Brockton Rox Baseball

• United States
• Spectator Sports
• 1 - 100 Employee

• Summer Intern

  • Jun 2011 - Aug 2011

  Greater Boston Area The Brockton Rox are a Collegiate Baseball team located in Brockton, Mass. The Rox are a member of the Futures League and play at the beautiful Campanelli Stadium located across from Brockton High School. • Managed the Ticket Office with focus on selling stadium ticket package deals and addressing customer concerns • Maintained merchandise inventory and improved the product line by implementing customers’ opinions • Coordinated community outreach programs with local… Show more The Brockton Rox are a Collegiate Baseball team located in Brockton, Mass. The Rox are a member of the Futures League and play at the beautiful Campanelli Stadium located across from Brockton High School. • Managed the Ticket Office with focus on selling stadium ticket package deals and addressing customer concerns • Maintained merchandise inventory and improved the product line by implementing customers’ opinions • Coordinated community outreach programs with local organizations, schools, and camps involving both player and mascot appearances • Developed and advertised game day promotions through various marketing channels to the public Show less



YMCA of Greater Boston

• United States
• Non-profit Organizations
• 400 - 500 Employee

• Youth Enrichment & Sports Instructor

  • Aug 2006 - Aug 2010

  Woburn, MA • Lead youth sport classes for children in various group ages ranging from 4 – 12 years old • Served as a role model while teaching sportsmanship, youth wellness, and teamwork • Collaborated with coworkers and administration to develop and implement a new sports program

• Sports Summer Camp Counselor

  • Aug 2006 - Aug 2010

  Woburn, MA • Led and collaborated with co-workers to develop and improve basic sport techniques • Introduced advanced skills through training exercises and promoted competitive play while achieving defined goals • Responsible for group of ten to fifteen kids in a fast-paced and chaotic environment • Certified in CPR and First Aid to ensure that all campers were safe



National Lacrosse League (NLL)

• United States
• Spectator Sports
• 1 - 100 Employee

• Event Volunteer

  • Sep 2008 - Sep 2008

  Greater Boston Area • Coordinated with the Boston Blazers Organization and the National Lacrosse League in organizing the event • Involved in numerous Sporting Event activities such as ticket sales, parking, program delivery, ushering, and helping with combine testing for the athletes