Experience

INDG | Grip

• Netherlands
• Advertising Services
• 100 - 200 Employee

• Creative Director

  • May 2023 - Present

  Rebrand of Grip, expected to be live Q2 - 2024. Imagine, create, and produce its internal and external marketing communications in all media (campaigns, adv, email marketing, website...). Spread and apply the new identity of Grip to all applications to create cohesive communication, go live in the market, be recognizable, more visible, and attract and acquire new stakeholders. Participate in developing the tool with new functionalities and with refreshed UI/UX. Grip is a SaaS product, it’s an online tool to generate visual content for consumer product goods (CPG) brands. The output is based on photorealistic 3D digital twins and leverages AI features. The purpose of Grip is to simplify the work of internal marketing departments, to automate content production of their products, and to maximize variations and personalization of each piece of content for each individual. Show less



Emakina.NL

• Netherlands
• Technology, Information and Internet
• 100 - 200 Employee

• Design Director / Creative Art Director

  • Sep 2019 - Feb 2023

  Grow, lead and manage a team of 17 creatives and designers. Creatively translate business goals and user needs into memorable, intuitive and engaging user experiences. Develop creative concepts for awareness, engagement and conversion. In first line on pitches to win new projects and clients. Fashion (Wolford, Denham, Shoeby, Noppies). Shoes industry (Ecco, Floris Van Bommel). Department store (Stockmann, Ahold Delhaize). Products (Solis, Skandinavisk). Food&Beverage (Moet Hennessy, Diageo). Services (Robeco) and others. Show less



Emakina

• Belgium
• Advertising Services
• 100 - 200 Employee

• Art Director

  • Feb 2016 - Jul 2019

  Work on branding, campaigns and innovative ideas. Ideate and develop brand’s communication on and off-line. Storytelling, content, e-commerce, websites, social media, mini-games, videos brand’s manifesto, TV commercials. B2B and B2C clients. Kitchen Aid, Toyota, Philip Morris International, Marlboro and others. Work on branding, campaigns and innovative ideas. Ideate and develop brand’s communication on and off-line. Storytelling, content, e-commerce, websites, social media, mini-games, videos brand’s manifesto, TV commercials. B2B and B2C clients. Kitchen Aid, Toyota, Philip Morris International, Marlboro and others.



lola strategy&design

• Luxembourg
• Advertising Services
• 1 - 100 Employee

• Art Director

  • Feb 2015 - Jan 2016

  Building new brands based on insights and strategy. Focus on branding, visual identities, packaging, websites and print material for brands, events and institutions. Building new brands based on insights and strategy. Focus on branding, visual identities, packaging, websites and print material for brands, events and institutions.



VOUS Agency

• Luxembourg
• Advertising Services
• 1 - 100 Employee

• Art Director

  • Aug 2014 - Feb 2015

  Art direction on a variety of media for a range of clients from small independent companies to big corporations. Follow-up all the production line, from photographers to printers. KPMG, Mercedes, Domaines Vinsmoselle, Poll Fabaire and others. Art direction on a variety of media for a range of clients from small independent companies to big corporations. Follow-up all the production line, from photographers to printers. KPMG, Mercedes, Domaines Vinsmoselle, Poll Fabaire and others.



studio CLUE

• Advertising Services

• Creative Concept & Art director

  • Apr 2013 - Jul 2014

  Creative direction, manage complex projects from concept to production. Coordinate internal team and freelancers to meet all project requirements. Partecipate to pitch with other agencies. Barilla, Ducati, Activia Danone, Tempo, 5vie district - Milan Design Week and others. Creative direction, manage complex projects from concept to production. Coordinate internal team and freelancers to meet all project requirements. Partecipate to pitch with other agencies. Barilla, Ducati, Activia Danone, Tempo, 5vie district - Milan Design Week and others.



Distretto Culturale della Valle Camonica

• Graphic Designer

  • Sep 2012 - 2013



MVComunicazione

• Milano

• Graphic Designer

  • 2009 - 2010