Business Analyst

• Oct 2022 - Present

Commercial Business Analyst

• Apr 2022 - Jun 2022

Illumina is a leading developer, manufacturer, and marketer of life science tools and integrated systems for large-scale analysis of genetic variation and function. • Supported the Global Analytics team to gain insights for ~ 4M opportunities via Tableau • Performed EDA, feature engineering and created logistic, xgboost & neural network models with Python to predict opportunity likelihood of win, expectedly increase the winning probability by 13% Illumina is a leading developer, manufacturer, and marketer of life science tools and integrated systems for large-scale analysis of genetic variation and function. • Supported the Global Analytics team to gain insights for ~ 4M opportunities via Tableau • Performed EDA, feature engineering and created logistic, xgboost & neural network models with Python to predict opportunity likelihood of win, expectedly increase the winning probability by 13%

Lead Product Manager and Product Analytics

• Jul 2015 - Jul 2021

China Mobile is the biggest telecommunications provider in the country, as well as the world's largest provider measured by customer base. - Lead Product Manager of C2C Mobile Application ( ‘And Fetion’ Instant Messaging Application) - Product Owner of B2C PC Platform/Website ( 5G messaging official accounts platform)

Senior Product Analyst Supervisor

• Jan 2012 - Jun 2015

- Utilized broadband customers’ geographic in-store acquisition pattern and online traffic data to facilitate/improve data-driven decision making, surpassing annual customer growth KPI by 30%- Partnered with marketing team in agile, enabled stakeholders in devising targeted discount delivering strategy, improved broadband business renewal rate by 20%

Senior Marketing Analyst

• Jul 2008 - Jan 2012

- Analyzed SMS marketing, telemarketing campaigns to gain insights, monitored KPIs for measuring performance across the sim card sales funnel, resulting 16% increase in campaign ROI