Experience

Schaerer Ltd

• Switzerland
• Food and Beverage Services
• 100 - 200 Employee

• Director of Marketing

  • Nov 2018 - Apr 2019

  Orange County, California Area Developed a long term and short-term plan to penetrate new vertical markets including the convenience store, restaurant and hotel space. Created a social media strategy to gain brand awareness and increase number of followers. Scripted and produced seven training videos for convenience store customers including: Circle K, Speedway, EG America and Love’s Implemented a new email campaign strategy to reach over 10,000 subscribers and accomplished an average open rate of 30%. Created… Show more Developed a long term and short-term plan to penetrate new vertical markets including the convenience store, restaurant and hotel space. Created a social media strategy to gain brand awareness and increase number of followers. Scripted and produced seven training videos for convenience store customers including: Circle K, Speedway, EG America and Love’s Implemented a new email campaign strategy to reach over 10,000 subscribers and accomplished an average open rate of 30%. Created new collateral for the salesforce including spec sheets and channel focused messaging. Managed all tradeshows including staffing and logistics Show less



Cuba Travel Services

• Director Of Marketing And Business Development

  • Oct 2017 - Jun 2018

  Orange County, California Area

• Marketing Director

  • Oct 2012 - Jun 2018

  •Develop and drive overall brand strategy and brand positioning to support of all business objectives. •Define, articulate, and execute a fully integrated marketing plan for CTS’s brand including; advertising, promotions, PR, partnership programs, digital marketing, and media initiatives •Manage successful relationships, with internal departments and external partners (both domestically and internationally). •Collaborate on budget/prioritization of the marketing… Show more •Develop and drive overall brand strategy and brand positioning to support of all business objectives. •Define, articulate, and execute a fully integrated marketing plan for CTS’s brand including; advertising, promotions, PR, partnership programs, digital marketing, and media initiatives •Manage successful relationships, with internal departments and external partners (both domestically and internationally). •Collaborate on budget/prioritization of the marketing spending. •Oversee compilation and analysis of market research information regarding consumers, competitors and market trends. Ensures that market research program meets present and future business needs.



Capital Group

• United States
• Financial Services
• 700 & Above Employee

• Regional Marketing Consultant

  • Jan 2008 - Jul 2011

  Irvine, CA

• Advisor Marketing Consultant

  • Jan 2007 - Sep 2008

  Irvine, CA