Daniel McDermott

Product Strategy Manager at CMI Media Group
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Contact Information
us****@****om
(386) 825-5501
Location
Philadelphia, Pennsylvania, United States, US

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5.0

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Taimur Khan

Daniel is very pleasant to work with. He has a good grasp on online advertising and a very strong follow-up on tasks at hand.

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Experience

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Product Strategy Manager
      • Aug 2019 - Present

      CMI Media Group (WPP Company) is the leading provider of media investment management and non-personal promotional strategy, planning, customer insights and data solutions to the healthcare and life sciences industries.-Create and develop strategic relationships with supplier publisher partners, helping to onboard them into the Empower platform.-Assess and evaluate service offerings to further enrich our data centric products and associative technical capabilities.-Support our analytics, social, programmatic, and media planning teams utilizing our data product suite for their clients business objectives.-Maintain project roadmap and partner with product development to deliver successful platform deployments aligned with key milestones.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Sr. Manager, Partner Relations
      • May 2016 - Aug 2019

      EHS is the leading, solutions-focused, premium advertising network specializing in the digital healthcare marketplace. We provide digital advertising sales representation for the most trusted names in Healthcare.-Maintain regular contact with existing network partners, answer questions, and provide service, support, and consultation for online trends related to the industry.-Produce and manage regular reporting and analysis of the Network to identify over/underperforming areas, as well as track performance against key metrics such as sell-through, availability, registrations, traffic, etc.-Assist Ad Operations and Sales with the planning and delivery of client campaigns and sourcing needed inventory.-Perform regular audits of partner sites to ensure compliance with EHS Network terms and guidelines.

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Advertising Account Manager
      • Dec 2014 - May 2016

      Adiant is the largest and safest cross-platform proprietary native advertising network on the Web. Our advertisers benefit from more targeted campaigns that produce higher click-through rates and increased conversions to more qualified customers.-Grow and maintain relationships with direct response advertisers; Provide clients with daily and/or weekly update reports on their campaign performance.-Plan, monetize, & track our client's ads ensuring the highest return on investment for each advertisement. -Proactively monitor accounts to identify situations requiring rapid intervention or reallocation of resources.

    • United States
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Diagnostics Intern
      • Jun 2013 - Aug 2013

      -Worked directly under the Senior Director of U.S Diagnostics team focusing on implementing products onto Zoetis emerging eCommerce website.-Kept track of revenues on all pharmaceutical products sold throughout the U.S.-Worked on an eCommerce application that would become available for Android, Smartphone, and other tablet devices. -Worked directly under the Senior Director of U.S Diagnostics team focusing on implementing products onto Zoetis emerging eCommerce website.-Kept track of revenues on all pharmaceutical products sold throughout the U.S.-Worked on an eCommerce application that would become available for Android, Smartphone, and other tablet devices.

    • United States
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Marketing Intern
      • May 2013 - Aug 2013

      - Worked in the Diagnostics division of the Marketing department for Pfizer Animal Health.- Implemented animal pharmaceutical products at a worldwide scale for veterinarians, livestock owners, farmers across the globe. - Worked in the Diagnostics division of the Marketing department for Pfizer Animal Health.- Implemented animal pharmaceutical products at a worldwide scale for veterinarians, livestock owners, farmers across the globe.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Services Intern
      • May 2012 - Aug 2012

      - Generated brand identities for Healthcare providers in their context and on their terms, through channels that maximize their attention, receptivity, and response to the brand.- Helped organize an Advisory Board, which required strict time management, hands-on skills, and direct contact with our client. - Generated brand identities for Healthcare providers in their context and on their terms, through channels that maximize their attention, receptivity, and response to the brand.- Helped organize an Advisory Board, which required strict time management, hands-on skills, and direct contact with our client.

    • United States
    • Apparel & Fashion
    • 700 & Above Employee
    • Sales Associate
      • May 2010 - Aug 2010

      Sales person accountable to ensure products were organized, while maintaining good customer relations and excellent customer service.Generated revenue by marketing products meeting store sales goals. Sales person accountable to ensure products were organized, while maintaining good customer relations and excellent customer service.Generated revenue by marketing products meeting store sales goals.

Education

  • Rutgers, The State University of New Jersey-New Brunswick
    Bachelor's Degree in Marketing, Digital Communication and Media/Multimedia
    2011 - 2014
  • Manhattan College, De La Salle Business School
    Bachelor of Science, Marketing/ Managerial Sciences
    2010 - 2011
  • Immaculata High School
    2007 - 2010

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