Ketaki Tarhalkar
Senior Manager Sales at Sports For All (SFA)- Claim this Profile
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English Native or bilingual proficiency
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German Full professional proficiency
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Hindi Native or bilingual proficiency
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Bengali Limited working proficiency
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French Elementary proficiency
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Marathi Native or bilingual proficiency
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Bio
Deepika Unni
Ketaki is an excellent colleague and team member. She has the ability to think out of the box and find solutions to every problem. She is enthusiastic and passionate about her work. Her strengths lie in her people skills, networking, event management. She was an asset to the company and a real pleasure to work with.
Deepika Unni
Ketaki is an excellent colleague and team member. She has the ability to think out of the box and find solutions to every problem. She is enthusiastic and passionate about her work. Her strengths lie in her people skills, networking, event management. She was an asset to the company and a real pleasure to work with.
Deepika Unni
Ketaki is an excellent colleague and team member. She has the ability to think out of the box and find solutions to every problem. She is enthusiastic and passionate about her work. Her strengths lie in her people skills, networking, event management. She was an asset to the company and a real pleasure to work with.
Deepika Unni
Ketaki is an excellent colleague and team member. She has the ability to think out of the box and find solutions to every problem. She is enthusiastic and passionate about her work. Her strengths lie in her people skills, networking, event management. She was an asset to the company and a real pleasure to work with.
Credentials
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Service Excellence Dynamics
OTEC Workforce SolutionsOct, 2019- Nov, 2024 -
Database Marketing Foundations
LinkedInNov, 2017- Nov, 2024 -
Finance Essentials for Small Business
LinkedInNov, 2017- Nov, 2024 -
Negotiation
LinkedInNov, 2017- Nov, 2024 -
Sales Secrets for Small Business
LinkedInNov, 2017- Nov, 2024 -
Social Media Marketing for Small Business
LinkedInOct, 2016- Nov, 2024
Experience
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Sports For All (SFA)
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India
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Spectator Sports
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1 - 100 Employee
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Senior Manager Sales
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Mar 2020 - Present
SPORTS FOR ALL (SFA) is an Official Partner of the Indian Olympic Team, Commonwealth Team and Asian Games Team. SFA is officially empaneled with Sports Authority of India (SAI). SFA is focused on transforming grassroots sports in India, with special focus on school children. - Manage sales for SFA Championships, SFA Training Club and SFA Arena online tournaments. - Responsible for School Communications in multiple cities to acquire schools and athletes from these schools for SFA Championships and SFA Arena tournaments. - Establish deep and lasting relationships with School Management and Coaches to maximise servicing opportunities. - Acquired 65% of total SFA Arena tournaments projects from schools, especially during COVID months, therefore resulting in recurring inflow of business even during COVID. - Added over 9000+ unique athlete count to the overall participation through these SFA Arena tournaments. - Acquired 22% of total school registrations during SFA Championship Uttarakhand 2022. - Acquired 20% of total athlete participation from the schools acquired by me for SFA Championship Uttarakhand 2022. - Designed and led ground research campaigns for entering into new cities to gather insights to decide on various future strategies for product, pricing, marketing etc. - Developed a central platform for data collection and maintained a client database - Developed proposals and presentations for internal and external audiences. - Conducted regular recruitment drives to maintain appropriate staffing requirements. - Designed sales strategies to achieve short- and long-term sales revenue objectives. - Co-led a school outreach project with an ally company to maximise SFA's reach. - Created website and stakeholder communication content for Khelo India Youth Games Haryana 2022.
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SportsCorp - Sports Events
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India
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Events Services
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Head - Events/Founder
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Oct 2016 - Jan 2019
SportsCorp excels in end-to-end management of sports events. • • Created and established 'SportsCorp' brand in sports event management segment in Mumbai, India • Generated regular workflow through winning clients across industries like Pro Sports League - CEAT Ultimate Table Tennis League (International Level League) and Mumbai T20 – Pro Cricket league by Mumbai Cricket Association (MCA) • Other events under our portfolio includ Kalyan Cyclothon with 300+ cyclists, tailor made Cricket premier leagues for companies like BBraun India and designing and executing client-/employee engagement programmes for leading automotive brands like Shaman Motors (Mercedes Distributors in India), Serdia Pharmaceuticals and other corporate houses • Managed day-to-day business operations, including accounting, finance, HR, marketing and public relations
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Padukone Sports Management
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India
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Spectator Sports
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1 - 100 Employee
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Manager Operations & Business Development
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Dec 2015 - Jun 2016
• Spearheaded Sales & Marketing campaigns for badminton coaching programmes for adults, children & stand-alone events • Increased student count from 75 to 310+ i.e. by over 300% • Increased venue counts from 3 to 10 through new tie-ups and collaborations • Handled daily venue visits, scheduling of coaches and equipment use • Planned seasonal/summer camps for students between 6 and 45 years • Inspected equipment to ensure compliance with safety and event regulations • Created standard communication channels to liaise with players/parents
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U Sports, India
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India
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Spectator Sports
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1 - 100 Employee
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Sports Associate
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Jun 2015 - Dec 2015
Projects handled: U Mumba Team in Star Sports Pro Kabaddi League and U Dream Football League in collaboration with TSG 1899 Hoffenheim • Handled team operations, marketing, communications, media management/interactions for the Mumbai franchise "U Mumba" (league champions 2015) during Star Sports Pro Kabaddi League 2015 and in general • Increased home team Athlete engagement through innovative marketing campaigns • Handled accreditation for entire U Mumba players/support staff/team management for the Star Sports Pro Kabaddi League 2015 • Created and supervised social media handles for U Sports/U Dream Football programme increasing social media visibility and following tremendously • Handled planning and execution of pan India U Dreams Football programme, season 1 and 2, in collaboration with TSG 1899 Hoffenheim, German Football Club
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International Chamber of Commerce
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France
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International Trade and Development
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400 - 500 Employee
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Events Sponsorship Intern
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Jul 2014 - Jan 2015
Projects handled: 9th World Chambers Congress, ICC International Court of Arbitration events, ICC Banking Commission and Policy events etc. • Target segmentation according to the event type • Research on potential new sponsors, drafting pitches to them and follow up • Handling sponsorship-related content on ICC website, and internal action plan • Creation of branding and promotional materials for projects/events • Preparation of sponsorship opportunities (packages) for events and negotiations with sponsors • Coordinating and keeping track of emailing campaigns • Sponsor fulfilment reports • Logistical preparations for projects and on-site management of the events • Database Management
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Indo-German Chamber of Commerce
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India
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International Trade and Development
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1 - 100 Employee
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Executive Berlin Fairs
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Oct 2009 - Aug 2013
Fairs/Projects done: ITB Berlin (world's largest travel trade fair), ITB Asia (Singapore), High level B2B Delegation to ILA Berlin, Indian Railway ministerial delegation to ILA Berlin, Indian media participation at IFA Berlin • Created Sales & Marketing campaigns of 15-20 annual Berlin Fairs pan India level • Consistently increased exhibitor & visitor acquisition through various business development activities • Handled CRM system for the entire database & mass mailing systems to 50,000+ addresses • Maintained media relations fair-industry wise & increased media attendance at fairs annually • Created print/electronic advertising campaigns
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Core Team Executive - Special Events
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Oct 2009 - Aug 2013
Special Events Team Executive: Events done: IGCC Mumbai Oktoberfest, IGCC Mumbai Christmasfest, Indo-German Urban Mela (IGUM-event by German Federal Foreign Office, the Asia-Pacific Committee of German Business (APA), the German Federal Ministry of Education and Research and the Goethe-Institut), Indo-German Business Meets • Worked from conceptualisation to execution of above events • Conceived Mumbai Oktoberfest & executed with highest event opening attendance of over 9,000 visitors over 3 days from IGCC events portfolio • Handled sales campaign for Mumbai Oktoberfest & raised over INR 63,00,000/- single handedly & increased the sales revenue consistently• Mumbai Christmasfest saw consistent increase in visitor count of 15,000 guests over 2 days of the fest • Increased media coverage in national newspapers & tie-ups with various publications like Outlook India • Solely organised the ‘Table Fussball Tournament' for over 200 participants at IGUM • Responsible for Conception & planning of events, vendor coordination, venue/layout management, sponsor coordination, press handling, staff/volunteer management for the events & onsite management • Organised yearly offsite trips for all the IGCC branches in India & Germany• Handled Corporate Social Responsibility for office & to sell as a service to German companies in India
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Golden Academy
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Mumbai Area, India
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Faculty Member, Dept of German Language
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Jul 2007 - Feb 2009
• Taught German language to students of Level 1 and Level 2 • Set the syllabus for the term • Performed reviews to develop tailored lessons based on student needs • Maintained classroom structure and student engagement • Taught German language to students of Level 1 and Level 2 • Set the syllabus for the term • Performed reviews to develop tailored lessons based on student needs • Maintained classroom structure and student engagement
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Orbit Corporate & Leisure Travels (I) Pvt. Ltd.
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India
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Leisure, Travel & Tourism
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1 - 100 Employee
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Executive Tour Operator (Business Tours – FIT Department)
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Feb 2007 - Mar 2007
-- Organising and scheduling business tours for various corporate firms. Also responsible for arrangement of Trade Fair visits to Germany -- Liaise with the international suppliers -- Organising and scheduling business tours for various corporate firms. Also responsible for arrangement of Trade Fair visits to Germany -- Liaise with the international suppliers
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Club7Holidays
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India
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Travel Arrangements
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100 - 200 Employee
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Trainee Tour Operator
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May 2004 - May 2004
-- Underwent training as a tour operator as part of Internship -- Attended sales meets and presentations on the product -- Jointly handled pre-departure preparations for the groups with the team -- Underwent training as a tour operator as part of Internship -- Attended sales meets and presentations on the product -- Jointly handled pre-departure preparations for the groups with the team
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Education
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2013 - 2014
Ecole supérieure de Commerce de Rennes
Master's degree in Sports, Leisure & Tourism Management, Sports Events Organisation, Sports Management, Sports Sales & Marketing, Sports Sponsorships -
2007 - 2009
Goethe Institut - Max Mueller Bhavan (Mumbai & Berlin)
Diploma in Business German, German Language -
2003 - 2006
Indian Institute Of Tourism And Travel Management
Bachelor of Tourism Management, Tourism and Travel Services Management
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