Burcu Bilac Ete

Vice Chair at BÜMED
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Contact Information
us****@****om
(386) 825-5501
Location
Istanbul, Turkey, TR

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Bio

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Experience

    • Türkiye
    • Non-profit Organizations
    • 1 - 100 Employee
    • Vice Chair
      • May 2022 - Present

    • Türkiye
    • Manufacturing
    • Co-Founder
      • Sep 2020 - Present

      www.agreka.com.tr www.agreka.com.tr

    • Türkiye
    • Advertising Services
    • Founder
      • Jun 2018 - Present

      Value Works is a strategy & innovation consulting and training firm that helps companies innovate their business models for value creation and disrupting competition . We help marketing leaders turn their challenges into their strengths through revealing hidden factors and offering actions to eliminate those factors thanks to our broad industry experience. We help make significant and lasting improvements to performance and realize most important goals. We help our clients disrupt their industry via creating and executing breakthrough innovations on value proposition, channels, customer relationships, key resources, key activities, key partners, cost structure or revenue streams. We are committed to help our clients shift away from the commoditization and price competition via redefining industry boundaries and creating unprecedented buyer value while decreasing their costs and growing profitably. We are committed to help our clients build strong customer loyalty through uncovering customers’ most powerful emotions, attitudes and beliefs that drive purchase and translate them into solid and strong brand massages via using emotional persuasion. We help exploring how the brand can deliver more relevant and empathetic service at every touchpoint in its customer experience map. We help our clients innovate their services & products & processes. For more information please visit www.valueworks.com.tr Show less

    • Türkiye
    • Wholesale Building Materials
    • 700 & Above Employee
    • Marketing Manager
      • Apr 2014 - Dec 2015

      Responsible for Vitra, Norm and Burgbad Ceramic Sanitaryware and Bathroom Furniture Responsible for Vitra, Norm and Burgbad Ceramic Sanitaryware and Bathroom Furniture

    • Türkiye
    • Manufacturing
    • 700 & Above Employee
    • Marketing Manager
      • Aug 2011 - Mar 2014

      Responsible for Solo, Servis, Viva brands and Selpak Incontinance Products Responsible for Solo, Servis, Viva brands and Selpak Incontinance Products

    • Türkiye
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Marketing Manager
      • Dec 2010 - Jul 2011

      Responsible for Bizim Mutfak brand Responsible for Bizim Mutfak brand

    • France
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Trade Marketing - Category Manager
      • Sep 2010 - Dec 2010

      Responsible for Base Category

    • Senior Brand Manager
      • May 2007 - Sep 2010

      Responsible for Danette (May'07-Mar'08) and Danino (Mar'08-Sep'10) brands

    • Brand Manager
      • Jul 2005 - Apr 2007

      Responsible for Innovations (Jul'05-Dec'05) and Danette (Dec'05-Apr'07)

    • Assistant Brand Manager
      • Jul 2002 - Jul 2005

      Responsible for Danone Doğal Yogurt & Milk, Danone Flavored Yogurt, "Gülümseyen Gelecek Anasınıfları" project

Education

  • National Association for Holistic Aromatheraphy
    Level 2, Aromatherapist
  • Harvard Business School Executive Education
    Master of Business Administration - MBA, Harvard Manage Mentor
    2013 - 2015
  • Özyeğin University
    Executive Education, Organizational Leadership
    2013 - 2015
  • Boğaziçi University
    Industrial Engineering
    1997 - 2002
  • Eskisehir Anatolian High School
    1990 - 1997

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