Amy Parulis
Marketing Coordinator at Deuter USA- Claim this Profile
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Bio
Karen Brown
Amy has always approached each project/event by giving it her all and attending to all details great and small. She is passionate about the outdoors, the environment and fitness and this has translated to her passion for giving 110% on every project at Denali. She understands the market, the products, the mediums to reach her target audience and how to communicate to that audience with the right message. She has risen above every challenge that has been thrown her way. Whether she is posting on social media, blogging, coordinating an event, or writing a press release, Amy has coordinated a campaigns that deliver. I would recommend Amy for any position where these skills of hers could be utilized.
Sarah Miller Maher
Amy is a passionate outdoor enthusiast with boundless energy for living the outdoor lifestyle. She shares this gift with the rest of us through her blog & social media posts as well as on the retail floor at EMS. Knowing first-hand how inspiring and entertaining her blogging is, I would certainly recommend her for positions where her social media & PR skills would shine.
Karen Brown
Amy has always approached each project/event by giving it her all and attending to all details great and small. She is passionate about the outdoors, the environment and fitness and this has translated to her passion for giving 110% on every project at Denali. She understands the market, the products, the mediums to reach her target audience and how to communicate to that audience with the right message. She has risen above every challenge that has been thrown her way. Whether she is posting on social media, blogging, coordinating an event, or writing a press release, Amy has coordinated a campaigns that deliver. I would recommend Amy for any position where these skills of hers could be utilized.
Sarah Miller Maher
Amy is a passionate outdoor enthusiast with boundless energy for living the outdoor lifestyle. She shares this gift with the rest of us through her blog & social media posts as well as on the retail floor at EMS. Knowing first-hand how inspiring and entertaining her blogging is, I would certainly recommend her for positions where her social media & PR skills would shine.
Karen Brown
Amy has always approached each project/event by giving it her all and attending to all details great and small. She is passionate about the outdoors, the environment and fitness and this has translated to her passion for giving 110% on every project at Denali. She understands the market, the products, the mediums to reach her target audience and how to communicate to that audience with the right message. She has risen above every challenge that has been thrown her way. Whether she is posting on social media, blogging, coordinating an event, or writing a press release, Amy has coordinated a campaigns that deliver. I would recommend Amy for any position where these skills of hers could be utilized.
Sarah Miller Maher
Amy is a passionate outdoor enthusiast with boundless energy for living the outdoor lifestyle. She shares this gift with the rest of us through her blog & social media posts as well as on the retail floor at EMS. Knowing first-hand how inspiring and entertaining her blogging is, I would certainly recommend her for positions where her social media & PR skills would shine.
Karen Brown
Amy has always approached each project/event by giving it her all and attending to all details great and small. She is passionate about the outdoors, the environment and fitness and this has translated to her passion for giving 110% on every project at Denali. She understands the market, the products, the mediums to reach her target audience and how to communicate to that audience with the right message. She has risen above every challenge that has been thrown her way. Whether she is posting on social media, blogging, coordinating an event, or writing a press release, Amy has coordinated a campaigns that deliver. I would recommend Amy for any position where these skills of hers could be utilized.
Sarah Miller Maher
Amy is a passionate outdoor enthusiast with boundless energy for living the outdoor lifestyle. She shares this gift with the rest of us through her blog & social media posts as well as on the retail floor at EMS. Knowing first-hand how inspiring and entertaining her blogging is, I would certainly recommend her for positions where her social media & PR skills would shine.
Credentials
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Content Marketing Foundations
LinkedInDec, 2021- Oct, 2024 -
Social Marketing Certification
Hootsuite Media Inc.Oct, 2016- Oct, 2024 -
SOLO Wilderness First Aid
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Experience
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Deuter USA
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United States
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Sporting Goods Manufacturing
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1 - 100 Employee
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Marketing Coordinator
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Nov 2021 - Present
Carrying a common passion. Helping to spread the deuter love in America through deuter social channels. Working closely with deuter Germany to help translate ads, social media, and blog posts into American English. Also doing some marketing and translation with Ortovox to get American's pumped on Swiss Wool. Carrying a common passion. Helping to spread the deuter love in America through deuter social channels. Working closely with deuter Germany to help translate ads, social media, and blog posts into American English. Also doing some marketing and translation with Ortovox to get American's pumped on Swiss Wool.
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The Pro's Closet
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United States
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Retail
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1 - 100 Employee
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Supervisor
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Aug 2019 - Nov 2021
If it fits, it ships. Supervisor of the Pre Pack Department. I train new staff in the SOPs of packing bicycles, wheels, and frames in addition to packing the items myself. Supply ordering for the Shipping and PrePack teams. Working in coordination with other departments to help reach daily and weekly company goals. Assisting also in the Shipping department to pack smaller items and the Receiving Department checking bicycles in. If it fits, it ships. Supervisor of the Pre Pack Department. I train new staff in the SOPs of packing bicycles, wheels, and frames in addition to packing the items myself. Supply ordering for the Shipping and PrePack teams. Working in coordination with other departments to help reach daily and weekly company goals. Assisting also in the Shipping department to pack smaller items and the Receiving Department checking bicycles in.
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Denali
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Environmental Services
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Community Relations and Events Manager
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Mar 2013 - May 2019
• Responsible for 70 company events, developing this area into the primary company marketing tool, and successfully reaching over 8,000 people annually. • Successful execution and event growth with solid planning, budgeting, and advertising (print and digital); events also paired with local non-profits. • Established and developed meaningful relationships with more the 25 local non-profits – and grew event donations to more than $68K in 2018 alone. • Instrumental in the creation and development of the Denali Foundation whose mission is to get kids outdoors. The Denali Foundation has donated more than $125K since inception. • Responsible as the company’s spokesperson to represent the company/brand for events, radio, television, etc.; (ability to speak in front of thousands like the annual Banff Film festivals as well as intimate smaller settings.) • Represented the company as main contact for attending suppliers, stores, venues, etc. • Designed and developed community programs; such as obstacle races and festivals. • Developed and solely managed the brand through social media platforms and increased followers and engagement by 790% on Facebook. • Responsible for internal/external communication in regard to community relations efforts.
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Eastern Mountain Sports
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United States
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Retail
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200 - 300 Employee
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Store Guide/Blogger/Social Media
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Jul 2010 - Mar 2013
Blogger/Social Media/Store Guide • Directed customers to the best outdoor equipment specific to their needs. • Assisted with creating displays, visual merchandise presentation, and seasonal floor moves. • Wrote blogs about my experiences in the outdoors, gear reviews, and customer spotlights. • Regulated the Eastern Mountain Sports Facebook page and Twitter account helping to increase the fan base and keep fans engaged Blogger/Social Media/Store Guide • Directed customers to the best outdoor equipment specific to their needs. • Assisted with creating displays, visual merchandise presentation, and seasonal floor moves. • Wrote blogs about my experiences in the outdoors, gear reviews, and customer spotlights. • Regulated the Eastern Mountain Sports Facebook page and Twitter account helping to increase the fan base and keep fans engaged
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Ledyard Public Schools
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United States
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Primary and Secondary Education
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1 - 100 Employee
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Elementary School Teacher
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Aug 2008 - Jun 2012
Elementary School Teacher • Developed a common-core standards based curriculum in all subject areas. • Administered formal and informal assessments, formative and summative. • Maintained a positive climate for parent interaction and participation. • Observed, monitored and recorded student behavior and academic performance. • Communicated with teacher and administrators to assist in the academic and emotional growth of students. Elementary School Teacher • Developed a common-core standards based curriculum in all subject areas. • Administered formal and informal assessments, formative and summative. • Maintained a positive climate for parent interaction and participation. • Observed, monitored and recorded student behavior and academic performance. • Communicated with teacher and administrators to assist in the academic and emotional growth of students.
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Education
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2000 - 2004
UNC Chapel Hill
Bachelor of Arts (B.A.), Kinesiology and Exercise Science -
2005 - 2007
Sacred Heart University
Master of Arts (M.A.), Education
Community
