Experience

Digital Gaming Corporation

• United Kingdom
• Software Development
• 100 - 200 Employee

• Director of Brand & Content

  • Jan 2023 - Present

• Senior Regional Brand Manager

  • Sep 2021 - Jan 2023

  Responsible for Betway’s US development, activation and management of the localized brand strategy and communication plans in collaboration with other channel teams, internal stakeholders, and external agency partners.



National Football League (NFL)

• United States
• Spectator Sports
• 700 & Above Employee

• Manager, Global Brand & Consumer Marketing

  • Aug 2018 - Aug 2021

  - Led development of marketing strategies that delivered on fan engagement, brand health, and social responsibility goals for NFL initiatives.- Spearheaded cross-organizational teams in execution of content, distribution, and communication plans supporting marketing strategies.- Collaborated with external media agencies to set paid media plans across social, digital, and content partner platforms that reach defined target audiences and deliver high ROI against media spends.

• Coordinator, Marketing Strategy & Fan Development

  • Sep 2015 - Jul 2018



Continental Event and Sports Management Group LLC

• Miami/Fort Lauderdale Area

• Athlete Services Coordinator

  • Aug 2014 - Jul 2015



University of North Carolina at Chapel Hill

• United States
• Higher Education
• 700 & Above Employee

• UNC Athletic Department Marketing Assistant

  • May 2012 - May 2014



Miami HEAT

• United States
• Spectator Sports
• 700 & Above Employee

• Broadcasting Intern

  • May 2013 - Aug 2013