Sr. Business Development Strategist

• Jun 2023 - Present

Startup Deep Cognition: Artificial Intelligence. Real Results. We provide the clearest solutions to the toughest AI problems. At Deep Cognition, we’re laser-focused on helping Freight Forwarders and Customs Brokers use our PaperEntry solution to free up time for their teams to focus on what matters most: their customers Startup Deep Cognition: Artificial Intelligence. Real Results. We provide the clearest solutions to the toughest AI problems. At Deep Cognition, we’re laser-focused on helping Freight Forwarders and Customs Brokers use our PaperEntry solution to free up time for their teams to focus on what matters most: their customers

Business Development Strategist

• Sep 2022 - May 2023

Recruited by Convictional to develop and execute B2B outbound strategies to book meetings with e-commerce retailers in our ideal client profile. Worked in HubSpot CRM in tandem with data tracking systems, building out reports and analyzing target account list progress. - Performed in-depth analysis on 2,500+ accounts and identified the total addressable market alongside marketing; implementation of a narrowed focus on the true ideal client profile helped increase teams outbound efficiency - Ran calls alongside AE’s with external leadership (CXO’s, VP’s, and Dir’s) based on deals I brought in - Helped sales team achieve the most successful quarter in company history from a quota attainment (150%) and booked outbound meetings (55) perspective - Utilized various forms of outbound channels (email, phone, LinkedIn) to land meetings, with open rates at an average of 40% for email - Collaborated with marketing to develop outbound campaigns, enrich messaging, and target through data ——— Startup (Series B) Convictional is the modern supplier enablement platform for marketplace and dropship. We help mid size to enterprise retailers source, onboard, and transact with curated third-party suppliers in minutes vs. weeks. Show less

Analyst, Business Development

• Jul 2021 - Sep 2022

As part of the Sales team at PFS, I consulted with potential brand partners (mid-size to enterprise-level) on how PFS’ services could help elevate their eCommerce fulfillment or CX business. - Prospect to luxury brands within our ICP through cold calling, cold emailing, and LinkedIn - Generated $26M in AAR for Sales Stage 3 deals through Q2 of 2022 - Performed demos of BOPIS product to prospective clients ——— NASDAQ: PFSW PFS is a global commerce services company providing eCommerce operations services on behalf of consumer brands and internet retailers. Show less

Client Success Coordinator

• Jan 2021 - Jun 2021

Oversaw 10 accounts as a Client Success Coordinator where I had the opportunity to handle an average monthly budget of $351K across all clients spanning various verticals. Looked for opportunities to cross-sell into accounts as well as broker potential net new business. - Provide excellent communication between Miller and my 10 clients to ensure all deadlines are met or exceeded. - Coordinated closely with design and digital teams to create cohesive ad campaigns for our specific client’s audience - Invoiced and set pricing based on the scope of work we would be providing our clients. Show less

• May 2019 - Dec 2020

As a program manager for some of L’Oréal’s most well-known brands (Armani Beauty, Kiehl’s, Yves Saint Laurent Beauty), my entire career at PFS in this role was driven by my passion for customer success and using relevant data to guide our overall e-commerce operations. Under my oversight, the brands listed previously accounted for $84M in annual net shipped revenue for 2019. - Presented daily forecasted metrics to PFS leadership to breakdown the impact on the P&L - Built custom dashboards within our BI tool for L'Oréal, which helped drive accurately informed business decisions - Oversaw implementation of YSL's custom cap engraving and Kiehl’s UFC labeling projects from inception to launch. - Built out internal reports to track daily/weekly/monthly progress around DTC fulfillment ops, which guided leadership through risk mitigation and FIFO for L'Oréal's brands - Invoiced clients monthly based on our PFS services as well as our digital partner's services, LiveArea. - Held weekly calls with E-commerce Managers for my brands, Yves Saint Laurent Beauty, Armani Beauty and Kiehl’s to understand promotional changes and update them on current operations for the PFS side.——— NASDAQ: PFSWPFS is a global commerce services company providing eCommerce operations services on behalf of consumer brands and internet retailers. Show less

• May 2018 - May 2019

STUDENT ACCOUNT DIRECTOR

• Feb 2018 - May 2018

Managed a team of 14 and met all deadlines. Exceeded quality and delivery expectations of the client. Liaison between ArchPoint and ACU. Worked on the creative team by coming up with the tagline and copy for ads. Was on the primary research team and took care of the positioning of the product in the market. Managed a team of 14 and met all deadlines. Exceeded quality and delivery expectations of the client. Liaison between ArchPoint and ACU. Worked on the creative team by coming up with the tagline and copy for ads. Was on the primary research team and took care of the positioning of the product in the market.

Ad/ PR Student

• Aug 2014 - May 2018

Project Manager

• Sep 2016 - Dec 2017

Managed social media posts and content for client (The Science Center). Ran audit of social accounts and made adjustments. Worked with graphic designers on creating advertisements for social. Worked on business development of Morris+Mitchell agency. Presented business development plan to client. Managed social media posts and content for client (The Science Center). Ran audit of social accounts and made adjustments. Worked with graphic designers on creating advertisements for social. Worked on business development of Morris+Mitchell agency. Presented business development plan to client.