Experience

Goodwall

• Switzerland
• Technology, Information and Internet
• 1 - 100 Employee

• Growth Marketing Manager

  • Mar 2023 - Present

  At Goodwall, we’re on a mission to level the playing feld for youth globally. Goodwall’s social platform supports 2m+ young talent aged 16-24 in 150+ countries to develop skills with gamifed challenges, showcase skills with a digital profle and connect to learning and earning opportunities from scholarships to jobs. Goodwall’s remote-frst team is global and growing. We hire talent wherever the best talent is. Our social enterprise has raised $20m+ in investment and has been featured by Forbes, CNN and the Wall Street Journal. Show less



muv

• Paraguay
• IT Services and IT Consulting
• 1 - 100 Employee

• Director of Communication and Marketing

  • Oct 2018 - Jan 2023

  MUV, the first ridesharing app in Paraguay, offers safe, transparent, and reliable rides and logistic services to users and corporate customers through independent drivers. It has been recognized as a one of the most promising startups in the country and is aiming to expand internationally in Latin America. As Communication head, I: - Contributed to growth of user base from 120,000 to 500,000 and 2.5x growth in social media following in 2 yrs - Lead team of 6, including designers, community managers, audiovisual producers - Design and execute communication strategies for distinct niches (passenger, driver, corporate) across multiple traditional (TV, radio, written press, billboards) and digital channels (social media, email marketing, SEO, push notifications, in-app pop-ups) - Implement paid digital advertisements to further digital reach of segments with Facebook Business and Google Ads - Accomplish and coordinate important long-lasting partnerships for collaborative growth with multinational corporations such as Coca-Cola, PedidosYa, Pilsen, Claro. - Direct and produce audiovisual contents, copywriting, and reporting Show less



Credicar Automotores

• Paraguay
• Truck Transportation
• 1 - 100 Employee

• Director of Communication and Marketing

  • Jan 2020 - Dec 2022

  Credicar Automotores SA is a utility vehicle dealership, specialized in offering accessible vehicles for customers in the primary sector, such as agriculture, construction, and cattle raising. As Communications head, I: - Lead and coordinate the execution of the communication strategy to capture new leads, reach specific customer segments, nail down sales, and build customer loyalty across multiple traditional and digital channels Credicar Automotores SA is a utility vehicle dealership, specialized in offering accessible vehicles for customers in the primary sector, such as agriculture, construction, and cattle raising. As Communications head, I: - Lead and coordinate the execution of the communication strategy to capture new leads, reach specific customer segments, nail down sales, and build customer loyalty across multiple traditional and digital channels



Kensington Service

• Asunción, Paraguay

• Director of Communication and Marketing

  • Jan 2020 - Nov 2022

  Kensington Service is a car repair shop that focuses on delivering the most cost-effective solutions for vehicle and utility trucks with high-customer satisfaction. As Communications head, I: - Lead and coordinate the execution of the communication strategy to capture new leads, reach specific customer segments, nail down sales, and build customer loyalty across multiple traditional and digital channels Kensington Service is a car repair shop that focuses on delivering the most cost-effective solutions for vehicle and utility trucks with high-customer satisfaction. As Communications head, I: - Lead and coordinate the execution of the communication strategy to capture new leads, reach specific customer segments, nail down sales, and build customer loyalty across multiple traditional and digital channels



Triciclo Media

• Paraguay
• Advertising Services
• 1 - 100 Employee

• Audiovisual and Creative

  • Jan 2019 - Apr 2019

  Triciclo is an advertisement and creative agency with a dynamic and fresh focus. At the company, I: - Ideated audiovisual content following customer brand's communication strategies - Coordinated and executed photo sessions and event coverages - Produced advertising spots for brands in the following sectors: startups, fashion, food industry, NGOs and social corporate responsability, sports, luxury brands, and real estate - Led and implemented pre-production, production, and post-production of audiovisual content, including but not limited to: script writing, technical script prep, filming, video editing, audio editing - Created content with Sony DSLR camera, Black Magic Camera, drone and edited on Adobe Premier y After Effects, and Final Cut Show less



Latitud 25

• Paraguay
• Online Audio and Video Media
• 1 - 100 Employee

• Journalist and Content Creator

  • Apr 2018 - Dec 2018

  Latitud 25 is a disruptive and alternative digital media source in Paraguay that centers on political, social, cultural, gender, and environmental themes. It seeks to visualize issues to bring about conversations that will generate positive change through various types of content, such as written, audiovisual, audio to distributed across digital channels (social media, web, podcasts, Whatsapp) and also traditional channels (TV and radio). During my time in Latitud25, I: - Researched about politics and social context in Paraguay through interviews to high-profile officials and governmental, private, and civil society representatives - Wrote journalistic and research-based articles, social media copywriting, scripts for the daily podcast, and transcribed interviews - Managed Twitter account and content creation for social media - Monitored and communicated in real-time local, regional, and global news on social media - Supported editing for audiovisual content - Helped coordinate de digital tracking of Paraguayan national elections with external volunteers to safeguard transparent processes Show less



Spanish Embassy in Asuncion - Economic and Commercial Office

• Asunción, Paraguay

• Commercial Advisor

  • Jun 2017 - Jun 2018

  - Researched the Paraguayan market and advised Spanish companies in their internationalization process - Coordinated commercial and promotional events for potential Spanish investors - Elaborated personalized services for Spanish companies looking to expand to Paraguay: identified and connected Spanish companies with potential local commercial partners, prepared visit agendas, presented the country's context to companies - Researched the Paraguayan market and advised Spanish companies in their internationalization process - Coordinated commercial and promotional events for potential Spanish investors - Elaborated personalized services for Spanish companies looking to expand to Paraguay: identified and connected Spanish companies with potential local commercial partners, prepared visit agendas, presented the country's context to companies