Experience

New Reach Education

• United States
• E-Learning Providers
• 1 - 100 Employee

• Vice President Marketing

  • Oct 2022 - Present

  Phoenix, Arizona, United States



Marketing Pipelines | Lead Generation and Revenue Growth Consultant

• Managing Director

  • Oct 2012 - Oct 2022

  Phoenix, Arizona Area • Zurich Insurance: 114% increase in personal watercraft insurance customer acquisition through an integrated digital marketing campaign leveraging paid social, paid search, microsites and re-targeting • Sprint: $22.5MM incremental subscriber revenue for NFL content streaming subscriptions through an• integrated marketing campaign that included targeted SMS, email marketing, direct mail and organic social media • Mellon Financial: 24% improvement ($125MM revenue) in client… Show more • Zurich Insurance: 114% increase in personal watercraft insurance customer acquisition through an integrated digital marketing campaign leveraging paid social, paid search, microsites and re-targeting • Sprint: $22.5MM incremental subscriber revenue for NFL content streaming subscriptions through an• integrated marketing campaign that included targeted SMS, email marketing, direct mail and organic social media • Mellon Financial: 24% improvement ($125MM revenue) in client re-insurance renewals by aligning messaging and timing to the customer buying cycle, integrated into Salesforce CRM • Purina: Increased revenue per email by 17%, (with a 43.6% open rate and 19.3% CTR) through an integrated marketing campaign targeting coupon redemption employing email, microsites, paid social and re-targeting • National Seminars: 69% customer retention rate (repeat purchase within 12 months) via a highly personalized and segmented email nurture program triggered by transaction and behavioral analysis Show less



PXG (PARSONS XTREME GOLF)

• United States
• Spectator Sports
• 400 - 500 Employee

• Vice President of Digital Marketing

  • Aug 2019 - Sep 2022

  Scottsdale, Arizona Lead for digital marketing strategy and execution for the United States, Canadian, Great Britain and Japanese markets. • Grew e-commerce and retail revenue from digital marketing by 319% to $64MM at a ROAS of 4X or better with an in-house team of 4 channel managers • Launched full-funnel strategies across paid search, paid social, display, Google Shopping, YouTube, Local Shopping, Amazon and re-targeting channels • Improved data revenue reporting accuracy by optimizing… Show more Lead for digital marketing strategy and execution for the United States, Canadian, Great Britain and Japanese markets. • Grew e-commerce and retail revenue from digital marketing by 319% to $64MM at a ROAS of 4X or better with an in-house team of 4 channel managers • Launched full-funnel strategies across paid search, paid social, display, Google Shopping, YouTube, Local Shopping, Amazon and re-targeting channels • Improved data revenue reporting accuracy by optimizing Google Analytics and Google Tag Manager implementations • Supported 16 retail and 300 partner locations for foot traffic and golf club fitting appointments • Implemented a culture of continuous testing to improve media efficiency and revenue growth (audience, creative, copy, platforms, timing, influencers, etc.) Show less



Digital Current (Acquired by Semify)

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President of Marketing

  • Jun 2014 - Feb 2019

  Phoenix, Arizona Area A key member of the Executive Team helping to transition the agency from a commodity marketing services provider to a full-service digital agency. Developed agency positioning, contributed to its evolution and had full P&L responsibility for my roles. • Developed, priced, launched and evolved agency services lines including a suite of small business solutions, Search Engine Optimization, Paid Search, Paid Social, Conversion Rate Optimization, Link Building and Performance… Show more A key member of the Executive Team helping to transition the agency from a commodity marketing services provider to a full-service digital agency. Developed agency positioning, contributed to its evolution and had full P&L responsibility for my roles. • Developed, priced, launched and evolved agency services lines including a suite of small business solutions, Search Engine Optimization, Paid Search, Paid Social, Conversion Rate Optimization, Link Building and Performance Reporting • Helped drive and manage a 60% increase in agency revenue and clients as leader of agency services and strategic manager over Sales, Marketing and Account Services • Hired, coached and managed key personnel including, Account Strategists, SEO Strategists, Content Marketers, Paid Media Strategists and Analysts • Key Clients: Expedia, Sportsman’s Warehouse, TruGreen, Trend Micro, Web.com and Wyndham Hotels Show less



iAcquire

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Marketing

  • Oct 2013 - May 2014

  Phoenix, Arizona Area Short-term role helping the company transition from a digital marketing agency (iAcquire) to a content marketing and influencer platform (ClearVoice). The goal was to cost-efficiently maximize agency revenue and awareness to support the launch of ClearVoice. • 20% increase in lead generation and a 40% increase in website traffic resulting from content marketing strategy • 50% reduction in qualified lead generation cycle time by improving segmentation, data sourcing and automated… Show more Short-term role helping the company transition from a digital marketing agency (iAcquire) to a content marketing and influencer platform (ClearVoice). The goal was to cost-efficiently maximize agency revenue and awareness to support the launch of ClearVoice. • 20% increase in lead generation and a 40% increase in website traffic resulting from content marketing strategy • 50% reduction in qualified lead generation cycle time by improving segmentation, data sourcing and automated demographic profiling • 171% increase in social media and website engagement from an influencer-led content marketing strategy including organic and paid social media Show less



Zillner Marketing Company

• Director, Digital Marketing Services

  • Apr 2011 - Oct 2013

  Lenexa, KS Zillner, a top senior housing marketing agency, was focused on traditional marketing activities, such as print advertising and direct mail. I developed the digital marketing division and services offerings. • Drove $2.6MM in annual revenue (750% increase), adding 22 new agency clients within 12 months through new client acquisition, upsell and development of new services (SEO, paid search, paid social, email marketing and display advertising) • Developed a standardized, yet… Show more Zillner, a top senior housing marketing agency, was focused on traditional marketing activities, such as print advertising and direct mail. I developed the digital marketing division and services offerings. • Drove $2.6MM in annual revenue (750% increase), adding 22 new agency clients within 12 months through new client acquisition, upsell and development of new services (SEO, paid search, paid social, email marketing and display advertising) • Developed a standardized, yet flexible, website framework that reduced costs by 40% and build time by 30% • Grew lead generation by 40%, reduced acquisition costs by 80% and accelerated the buying process by 16% for over 50 senior housing community clients Show less



Ontarget Interactive

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President, Digital Marketing

  • Jan 2007 - Apr 2011

  Kansas City, Missouri Area Lead the development of digital marketing services, direct the account Service and Delivery teams and work with Business Development to grow revenue and land new clients. Clients: United Nations, BlueCross BlueShield, NRA, Dollar General, the USGA and Cargill.



Jack Be Nimble

• Founder

  • 2001 - 2007

  Oveland Park, KS E-Commerce and revenue-focused agency delivering high-performing Email Marketing, Microsites, Sweepstakes, Couponing and Viral Marketing. Achieved $2.6MM annual revenue with 8 employees. Clients: Nestle, DuPont, Sara Lee, Russell Stover, Purina, Harry & David.