Nickay Piper
Founder at Way Creative House- Claim this Profile
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English Native or bilingual proficiency
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Bio
Donna J. Bandal, MBA
I had the opportunity to participate in a Social Media Marketing Class with Nickay. She introduced us to new Social Marketing tools like Sprout Social, the importance of knowing our audiences ("tribes"), the usefulness of setting a social marketing calendar with frequent and meaningful content and the differences among hits, clicks, and the power of viral messaging. I would highly recommend her introductory class at SUNY Westchester Community College to anyone in need of keeping their Social Marketing skills up-to-date! Thanks Nickay!
Melissa Simpson
I took the Social Media for Business Certificate course at Westchester Community College with Nickay. Throughout the program, Nickay demonstrated her knowledge and experience in the fields of marketing, social media, and email marketing. In addition, she provided insight and recommendations based on real world situations in a variety of methods. Nickay was and continues to be a valuable resource for current and up-to-date marketing information.
Donna J. Bandal, MBA
I had the opportunity to participate in a Social Media Marketing Class with Nickay. She introduced us to new Social Marketing tools like Sprout Social, the importance of knowing our audiences ("tribes"), the usefulness of setting a social marketing calendar with frequent and meaningful content and the differences among hits, clicks, and the power of viral messaging. I would highly recommend her introductory class at SUNY Westchester Community College to anyone in need of keeping their Social Marketing skills up-to-date! Thanks Nickay!
Melissa Simpson
I took the Social Media for Business Certificate course at Westchester Community College with Nickay. Throughout the program, Nickay demonstrated her knowledge and experience in the fields of marketing, social media, and email marketing. In addition, she provided insight and recommendations based on real world situations in a variety of methods. Nickay was and continues to be a valuable resource for current and up-to-date marketing information.
Donna J. Bandal, MBA
I had the opportunity to participate in a Social Media Marketing Class with Nickay. She introduced us to new Social Marketing tools like Sprout Social, the importance of knowing our audiences ("tribes"), the usefulness of setting a social marketing calendar with frequent and meaningful content and the differences among hits, clicks, and the power of viral messaging. I would highly recommend her introductory class at SUNY Westchester Community College to anyone in need of keeping their Social Marketing skills up-to-date! Thanks Nickay!
Melissa Simpson
I took the Social Media for Business Certificate course at Westchester Community College with Nickay. Throughout the program, Nickay demonstrated her knowledge and experience in the fields of marketing, social media, and email marketing. In addition, she provided insight and recommendations based on real world situations in a variety of methods. Nickay was and continues to be a valuable resource for current and up-to-date marketing information.
Donna J. Bandal, MBA
I had the opportunity to participate in a Social Media Marketing Class with Nickay. She introduced us to new Social Marketing tools like Sprout Social, the importance of knowing our audiences ("tribes"), the usefulness of setting a social marketing calendar with frequent and meaningful content and the differences among hits, clicks, and the power of viral messaging. I would highly recommend her introductory class at SUNY Westchester Community College to anyone in need of keeping their Social Marketing skills up-to-date! Thanks Nickay!
Melissa Simpson
I took the Social Media for Business Certificate course at Westchester Community College with Nickay. Throughout the program, Nickay demonstrated her knowledge and experience in the fields of marketing, social media, and email marketing. In addition, she provided insight and recommendations based on real world situations in a variety of methods. Nickay was and continues to be a valuable resource for current and up-to-date marketing information.
Experience
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Way Creative House
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United States
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Software Development
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1 - 100 Employee
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Founder
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Jul 2017 - Present
• Built digital marketing and software development from the ground up creating a lean canvas, sales and operations strategy, and technical integration. Leads 7 in-house team members and 100+ Freelancers (for larger projects) across 4 departments • Committed 2 years of company resources to build an on-demand location-based voter information app, Know the Vote - Freemium model (free for all), 70% conversion of non-voters to those who casted their ballot within 4 days of launch - Recognized by New York City’s top news organizations-Pix11, Fox 5 NY & News 12 • Trained sales personnel and automated efficient selling procedures • Increased client ROI through the introduction of new algorithmic solution • Led team on the building of 40+ websites for small businesses in order to weather the COVID-19 pandemic’s impact Show less
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Education
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State University of New York College at Purchase
BA, Liberal Studies