Chief Executive Officer

• Jan 2019 - Present

Aimed at creating an interactive platform both online and offline for exchange of ideas and learnings between the Indian and global sports community, paving way for business decisions and investments leading to industry growth in India and abroad. Enabling sports professionals to experience focussed and curated content as well as learnings from global game-changers. Apart from instilling confidence and sharing knowledge, the community will be equipped to work with a 'Big Goal' mindset and international perspective. Leveraging unique access to industry leaders and influencers who represent organizations like FIFA, NFL, MLB, MLS, DAZN, ESPN, Barclays Center, Heineken, KKR, NYU, IIS, JFA, DDMC Fortis, LFP, FFF, FFR, Verizon and more.

Board Member & Director of Global Strategy

• Jul 2021 - Present

Visiting Faculty

• Jan 2019 - Apr 2022

Sports Marketing | Sponsorship | Event Marketing Sports Marketing | Sponsorship | Event Marketing

Guest Lecturer

• Feb 2022 - Feb 2022

Sports Event Marketing | Focus on the FIFA U-17 World Cup India 2017 Sports Event Marketing | Focus on the FIFA U-17 World Cup India 2017

Sports Business Course Author

• Sep 2021 - Sep 2021

Founder and Managing Trustee

• Sep 2013 - Jul 2021

Give for Sports Foundation is a nonprofit organisation setup to build awareness and raise funds for Sports NGOs and underprivileged athletes. The foundation will further focus on working with large Indian companies to enable spending on sport using their Corporate Social Responsibility (CSR) budgets. Give for Sports Foundation is a nonprofit organisation setup to build awareness and raise funds for Sports NGOs and underprivileged athletes. The foundation will further focus on working with large Indian companies to enable spending on sport using their Corporate Social Responsibility (CSR) budgets.

Guest Faculty

• 2019 - 2021

Sports Marketing | Sponsorship | Event Marketing Sports Marketing | Sponsorship | Event Marketing

AFC Marketing & Broadcast Consultant

• Aug 2017 - May 2018

Worked on two events: AFC U23 Championship China 2018 held in January 2018 (Venue: Kunshan Stadium) Asian Cup UAE 2019 Official Draw held in May 2018 (City: Dubai) Worked on two events: AFC U23 Championship China 2018 held in January 2018 (Venue: Kunshan Stadium) Asian Cup UAE 2019 Official Draw held in May 2018 (City: Dubai)

Head of Marketing

• Sep 2015 - Dec 2017

Responsible for planning, strategising and implementing the marketing strategies for the Local Organising Committee of the World Cup across the different areas related to marketing: sponsor - acquisition/activation/management, ticket sales, merchandising, branding/signage, spectator food/beverage, promotional/ancillary events, hospitality, protocol and any other revenue or marketing area for the LOC. The Result: - Most attended FIFA Youth World Cup (including U-20) till date with over 1.3 million spectators. - Filled all six spots for National Supporter (Indian Sponsors) with over $6 million in revenue. - 71,601,000 viewers watched at least one minute of the tournament coverage in India. - 39,000 plus media (print and online) mentions across seven Indian cities. Apart from World Cup responsibilities; conceptualisation, planning and overseeing execution of Mission Eleven Million (Grassroots Legacy Programme of the FIFA U-17 World Cup India 2017) was part of the KRA. The Result: - Over 11 million students reached - Over 21 thousand schools registered - Over 23 thousand teachers registered - Over 47 thousand footballs distributed

FIFA Marketing (Official Draw)

• Mar 2017 - Mar 2017

Head of Marketing (AFC U-16 Championship India 2016 Local Organising Committee)

• Sep 2016 - Oct 2016

Marketing Observer (AFC U23 Championship Qatar 2016)

• Jan 2016 - Jan 2016

Co-Founder & Managing Partner

• Jul 2013 - Aug 2015

Quest: Deliver innovative and measurable solutions within the business of sport focused on grassroots development and media strategy committed to develop the industry based on quality, integrity and team spirit. Client List: - Eric Benny Sports Management (EricBenny.com) - F2 Fitness (F2Fitness.com) - LSails (DiscoverSailing.in) - The BombayYMCA (YMCABombay.org) - Winning Matters Consulting (WinningMatters.in) - Hotfut Sports Infrastructure (Hotfut.in) Quest: Deliver innovative and measurable solutions within the business of sport focused on grassroots development and media strategy committed to develop the industry based on quality, integrity and team spirit. Client List: - Eric Benny Sports Management (EricBenny.com) - F2 Fitness (F2Fitness.com) - LSails (DiscoverSailing.in) - The BombayYMCA (YMCABombay.org) - Winning Matters Consulting (WinningMatters.in) - Hotfut Sports Infrastructure (Hotfut.in)

Fellow

• Sep 2013 - Mar 2014

US ePlayer Webmaster & Operations Executive

• Jul 2011 - Jun 2012

Managed all video content from MLB, NBA, NHL, PGA, UFC, NASCAR, MLS, EPL, ATP, NCAA Football/Basketball and more. Implemented strategies to syndicate this content across leading US news websites. Executed a social media and digital delivery plan for the brand strategy of TotalCollegeSports.tv. Managed, marketed and reported video content across Goal.com. The ePlayer appears on 800+ plus global publishers in 25 territories, and streams over 200 million videos to a 50 million-strong global audience every month.

Soccer United Marketing Executive

• May 2010 - Dec 2010

Analyzed and reported television ratings across all networks. Handled league wide online marketing activities. Analyzed and presented research findings to assist various departments. Managed online and grass root marketing activations for the All Star game hosting Manchester United. Analyzed and reported television ratings across all networks. Handled league wide online marketing activities. Analyzed and presented research findings to assist various departments. Managed online and grass root marketing activations for the All Star game hosting Manchester United.

Manager Marketing & Administration

• Feb 2009 - Jul 2009

Setup an online maintenance system. Handled and streamlined marketing activities and lead generation. Setup a new administrative office including store and workshop. Setup an online maintenance system. Handled and streamlined marketing activities and lead generation. Setup a new administrative office including store and workshop.

Manager Operations

• Jul 2007 - Dec 2008

Handled business development, marketing, finance and account operations. Analyzed data and created strategies for increasing Internet revenue streams. Setup a search engine marketing and optimisation team. Handled business development, marketing, finance and account operations. Analyzed data and created strategies for increasing Internet revenue streams. Setup a search engine marketing and optimisation team.

Workforce Manager

• Jul 2008 - Oct 2008

Handled training, engagement, rewards and recognition for 4000 volunteers. Executed venue and role descriptions, job allocation, scheduling, communication and reporting. Handled training, engagement, rewards and recognition for 4000 volunteers. Executed venue and role descriptions, job allocation, scheduling, communication and reporting.

Asst. Manager (Sales, Marketing & Retail Operations)

• Jan 2006 - Jul 2007

Created an SOP for store set-up and operations. Selected and trained new employees at entry and store manager levels. Created and managed budgets for marketing and media. Solely handled and co-ordinated media – newspaper, cable network and outdoor. Created an SOP for store set-up and operations. Selected and trained new employees at entry and store manager levels. Created and managed budgets for marketing and media. Solely handled and co-ordinated media – newspaper, cable network and outdoor.

Management Trainee HR

• May 2005 - Nov 2005