Experience

Reunion Tower

• United States
• Entertainment Providers
• 1 - 100 Employee

• Director of Business Development and Communications

  • Jun 2021 - Present

  I am a member of the executive management staff and leader of all business development for the iconic structure of the Dallas skyline. Thoroughly revamped the business's sales and marketing function, which has increased group and general admission tickets and overall revenue generation while creating a strategic plan for sales and marketing teams for synergy and team building. I introduced enhanced sales management and training for associates to close more sales. In addition, I brought the company many new ideas for the sales operations to make things easier for potential guests. These ideas included the implementation of going to a cashless facility. Show less



Kann Advisory Group

• United States
• Professional Training and Coaching

• Director of Business Development; Advisor, Strategic Communications

  • May 2020 - Jun 2021

  ★ Spearhead market research to identify potential leads, opportunities, and teaming partners work with product marketing on positioning products while developing strategic objectives and implementing tactical plans for attaining sales and marketing goals. ★ Spearhead market research to identify potential leads, opportunities, and teaming partners work with product marketing on positioning products while developing strategic objectives and implementing tactical plans for attaining sales and marketing goals.



IMSA - International Motor Sports Association

• United States
• Spectator Sports
• 1 - 100 Employee

• Director Of Communications

  • Aug 2017 - May 2020

  KEY ACHIEVEMENTS ★ Organized events with 100+ Team PR representatives, managed a team of five, and worked with 15 facility teams, including cross-team collaboration activities across North America. ★ Established and maintained strategic relationships with executives representing top manufacturers globally, including Honda/Acura, Porsche, Lamborghini, Ferrari, General Motors, Ford, and many others. ★ Led digital marketing initiatives virtually (100% - metrics), established a plan for local media coverage, and assisted multiple partnerships and marketing teams in promoting business initiatives that would deliver maximum visibility for partners. Show less



Texas Motor Speedway

• United States
• Spectator Sports
• 1 - 100 Employee

• Director, Communications

  • Feb 2014 - Aug 2017

  KEY ACHIEVEMENTS ★ Initiated, organized, and produced successful media events with NASCAR and IndyCar drivers that acquired placements on local, regional, national, and international outlets. ★ Managed publicity efforts, which included construction and debut, of Texas Motor Speedway's "Big Hoss" - the largest HD TV screen in the world. KEY ACHIEVEMENTS ★ Initiated, organized, and produced successful media events with NASCAR and IndyCar drivers that acquired placements on local, regional, national, and international outlets. ★ Managed publicity efforts, which included construction and debut, of Texas Motor Speedway's "Big Hoss" - the largest HD TV screen in the world.



The University of Texas at Arlington

• United States
• Higher Education
• 700 & Above Employee

• Senior Associate Athletic Director, External Relations

  • Nov 2008 - Jan 2014

  KEY ACHIEVEMENTS ★ Attained a 600% growth for ticket sales in men's basketball, and 550% for the entire department, through leveraging internal and external relationships. ★ Achieved a $4.2M historical single largest sponsorship agreement for seven years while increasing 500% of fundraiser sponsorship efforts and a 400% growth in merchandising, and a 25% increase in royalties. ★ Recorded an 80% increase of unique visitors for the UTA website and increased follower counts across social media platforms while working as an editor for many successful websites and other social media services. ★ Collaborated with external marketing agencies and delivered valuable insights and expertise to various internal departments, including marketing, sales, public relations, communications, 14 NCAA Division I teams. ★ Formulated and implemented a PR plan during the construction and debut of the university's 7,000-seat arena, College Park Center, which opened in February 2012. Show less



Chicago Fire FC

• United States
• Spectator Sports
• 200 - 300 Employee

• Vice President, Communications

  • Feb 2008 - Nov 2008

  KEY ACHIEVEMENT ★ Served as a leader, driving the organization's communications and broadcasting efforts while maintaining relationships, and collaborating with ESPN, Fox Sports, team's television and radio stations on game presentation. KEY ACHIEVEMENT ★ Served as a leader, driving the organization's communications and broadcasting efforts while maintaining relationships, and collaborating with ESPN, Fox Sports, team's television and radio stations on game presentation.



Texas Rangers Baseball Club

• Spectator Sports
• 500 - 600 Employee

• Senior Director, Communications

  • Dec 2003 - Oct 2007

  KEY ACHIEVEMENT ★ Collaborated with the executive management team on concerns related to crisis management and documented a manual on crisis management initiatives for the executive staff members. KEY ACHIEVEMENT ★ Collaborated with the executive management team on concerns related to crisis management and documented a manual on crisis management initiatives for the executive staff members.



Dallas Mavericks

• United States
• Spectator Sports
• 300 - 400 Employee

• Director, Communications

  • Sep 1999 - Nov 2003

  KEY ACHIEVEMENT ★ Drove publicity efforts for the NBA's Dallas Mavericks, advanced and executed publicity plans for players to get selected to the NBA All-Star team and earn postseason awards. KEY ACHIEVEMENT ★ Drove publicity efforts for the NBA's Dallas Mavericks, advanced and executed publicity plans for players to get selected to the NBA All-Star team and earn postseason awards.



Indiana University Bloomington

• United States
• Higher Education
• 700 & Above Employee

• Sports Information Director

  • Sep 1991 - Sep 1999

  Directed the publicity and assisted in the recruiting efforts for the then nationally-ranked Indiana University men's basketball team and Hall of Fame head coach Bob Knight. Worked closely with men's soccer and baseball programs. Managed staff for publicity efforts of other sports in the athletic department. Directed the publicity and assisted in the recruiting efforts for the then nationally-ranked Indiana University men's basketball team and Hall of Fame head coach Bob Knight. Worked closely with men's soccer and baseball programs. Managed staff for publicity efforts of other sports in the athletic department.